How We Engaged Guests Across Two Cities with High-Impact Bauble Personalisation

About this episode

Mark discusses a high-impact festive activation involving personalised baubles across two cities.

In this episode of The Experience Is Personal, Mark takes you behind the scenes of a high-impact festive activation delivered across two cities. Over three days, with six calligraphers split between Sydney and Melbourne, we hand-lettered hundreds of personalised baubles — creating beautifully consistent experiences for guests in both locations. From the logistics of matching materials and setups to the little touches that made it memorable, every detail was designed to enhance brand presence and engagement. Tune in to discover how to keep multi-city activations seamless, why visual consistency matters, and how a single personalised item can spark lasting connection. 🎧 Download our free Event Bundle: kimlligraphy.au/free-event-bundle-kimlligraphy

People in this episode

Host: Mark

Topics covered

• event activation
• personalisation
• brand engagement
• multi-city events

Keywords

• calligraphy
• Sydney
• Melbourne
• logistics
• visual consistency

Mentioned in this episode

Products: personalised baubles, Event Bundle

Books & works: The Experience Is Personal

Places: Sydney, Melbourne

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