MISTAKE: Stop Chasing Every Trend, It Won't Grow Your Business

About this episode

Marissa Lawton discusses why chasing trends can hinder business growth and emphasizes the importance of focusing on what works for your business.

If you've been feeling like you're treading water, maintaining the status quo, and wondering why growth still feels so hard, this episode is going to reframe everything. Marissa makes the case for why trend-chasing is the mistake that's actually keeping you from growing, and why the entrepreneurs who are growing right now aren't the ones chasing the next platform or strategy. They're the ones going inward, doubling down on what's working, and cutting the fluff. She introduces the beaker analogy for the four levers (lead acquisition, lead nurture, sales and conversions, lifestyle) and explains why your business is already sending you the signals you need to grow. You just need to learn how to listen. This episode is for experienced entrepreneurs who feel the pull of every new trend, who get the dopamine rush from starting something new, and who are ready to stop chasing what's working for everyone else and start listening to what their business is already telling them. What You'll Learn Understand why trend-chasing is dopamine dressed up as strategy, and how the online business world is engineered to trigger that rush in you Discover why lean, laser-focused businesses are the ones…

People in this episode

Host: Marissa Lawton

Topics covered

• trend-chasing
• business growth
• entrepreneurship
• lead acquisition
• sales and conversions

Keywords

• trend-chasing
• business growth
• entrepreneurship
• lead acquisition
• sales
• metrics
• dopamine

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