The Fan Engagement Pod

Following the publication of the Fan Engagement Index 2026, Kev talks about the trends in Fan Engagement in English football.Full results at https://fanengagement.net/fan-engagement-index-english-footballThe key trends in brief:1. Across the top five divisions of English football covered by the index over the 2025/2026 season, it is obvious that fan engagement has become a significant focus of every football club in the top four divisions and many in the National League Premier.2. Certain clubs have now established themselves as consistent practitioners. Even after all their struggles on and off the pitch last season, Exeter City still won again, and it is credit to their commitment to the culture of fan engagement. Likewise, Lincoln City, Swansea City, Bradford City, Brighton, Brentford and others. 3. We're seeing a lot of clubs adopt fan advisory boards or shadow boards and overall, I think these are net positive. However, as important and valuable as they are, they are not independent, and are internal mechanisms and need to be treated as very different from independent organisations. I have discussed this recently in another video and you'll find that on our YouTube channel and website. 4. That connects to trend number four, the trend away from independent organisations of supporters, particularly supporters’ trusts. This is a particular concern because these are proven repeatedly, and over a period of decades, as an excellent external check and balance that I think every club that has them benefits from. Again, I've recorded another video that is on our YouTube channel about this issue, so check our website or You Tube channel for that. 5. To what extent are we seeing long term changes in the actual culture of decision making in football? The trend is still largely negative: ticket prices keep increasing, kick-offs keep changing, significant alterations to stadia are still forced through without proper consultation – all of this often even without proper involvement of key fan engagement staff.Support this show http://supporter.acast.com/fan-engagement-pod. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Fan Engagement Pod. Don’t forget the first event of the Fan Engagement Network is on the 26th July at Bristol Rovers. It’s a joint event with Rovers and CEO Tom Gorringe will be speaking.If you work or volunteer in a fan engagement role at a club, a CEO, MD, director or owner and want to attend, drop us a line at [email protected] and we’ll reserve you a place.This episode is with the aforementioned Tom, Liam Scully, CEO of Lincoln City, and Ryan Sparks, CEO of League Two Bradford City. The three of them have done impressive jobs with each of the clubs they run, placing structured and strategic Fan Engagement at the heart of what they do, ensuring it feeds into decision making and key commercial decisions.They tell us their lessons from their time in charge, including the learning curve, how each club is unique, but how to apply experiences from elsewhere - including other sports, and how winning only papers over the cracks of a creaking structure. As Liam himself says, this is an exciting time to be in charge of a football club. We’re seeing genuine changes in how clubs are run, with good Fan Engagement now being seen as a positive opportunity. All three are clear that reform - financial and administrative - through the new Independent Regulator will make that opportunity even greater, especially when it comes to staffing in key Fan Engagement roles.If you want to get in touch, ask a question or suggest a topic or guest, drop me a line at [email protected]  Episode linksIndependent Regulator White Paper: https://www.gov.uk/government/publications/a-sustainable-future-reforming-club-football-governance/a-sustainable-future-reforming-club-football-governanceBristol Rovers Fan Engagement section: https://www.bristolrovers.co.uk/club/fan-engagementBradford City Supporter Services website: https://support.bradfordcityafc.comLincoln City Supporters Board & new 'Four Party' group: https://www.weareimps.com/club/policiesKeep an eye out on https://fanengagement.net and find our socials on https://linktr.ee/thinkfanengagement Please like, subscribe and share. It really does help our visibility.Support this show http://supporter.acast.com/fan-engagement-pod. Hosted on Acast. See acast.com/privacy for more information.

This is our first face-to-face recording, done at the RSA in John Adam Street, just off the Strand in London, where I’m a fellow. Apologies for some background noise at times.This episode is with Kat Law and Martin Cloake, who until last year were co-chairs of the Tottenham Hotspur Supporters Trust, and who formally stepped down from the board this year. If you want to know what meeting with Spurs CEO Daniel Levy & the rest of the executive board was like, how they dealt with the aftermath of the European Super League car-crash and why they stopped their regular board-to-board meetings with the club, this one’s for you.The collaborative efforts between groups like theirs and supporters’ trusts at rival clubs like Arsenal & Chelsea, was and remains a great tonic to the excesses of the modern, often confected, rivalry between fans off the pitch. As Supporters Direct founder Brian Lomax always said: what unites us off the pitch is greater than what divides us over 90 minutes. I’ve known and at times, worked with both, for many years, and have always liked and respected their honesty, application and professionalism. Their desire to always do what they judged to be the right thing, and to do it well, has never been in question. Kat is still involved with the FSA nationally, and was also on the FA Council for a period.They formed part of the Premier League group of supporters’ trusts that I helped establish & oversee at Supporters Direct, which was the engine for the successful campaign to reduce away ticket prices in the Premier League, and also numerous pieces of policy and campaigning work we did in the game around regulation and fan engagement, and other areas such as Assets of Community Value.If you’re interested in the RSA, including how to become a fellow or use their facilities, go to https://www.thersa.org for more.If you want to get in touch, ask a question or suggest a topic or guest, drop me a line at [email protected]  Episode LinksTottenham Hotspur Supporters Trust: https://www.thstofficial.com  The Football Supporters Association: https://thefsa.org.uk Martin Cloake's Substack (The Football Fan): https://martincloake.substack.comEpisode links available in the podcast description. Keep an eye out on https://fanengagement.net and find our socials on https://linktr.ee/thinkfanengagement Please like, subscribe and share. It really does help our visibility.Support this show http://supporter.acast.com/fan-engagement-pod. Hosted on Acast. See acast.com/privacy for more information.

This episode is a chat with Gerard Lawlor, Chief Executive of the Northern Ireland Football League.Gerard has been CEO since 2021. Professionally, he was in the hospitality industry as a chef for years, but crucially, always a fan and latterly director and chairman of Cliftonville FC. He has clear understanding of the needs of his member clubs both as institutions but also as businesses that need to satisfy fans both as customer and stakeholder, whilst building new loyalties amongst non-traditional fans, particularly women and girls.  I just sat back and listened for large parts of this interview. He had so much interesting stuff to say about a league that is clearly undergoing a renaissance, and clubs that are finding themselves more popular than they’ve been for a long time.You can hear how their success was supercharged by Covid, and how their strength really is that they’re close to their fans. I really enjoyed chatting with Gerard, and I’m sure you’ll enjoy listening to it too.  Episode LinksNorthern Ireland Football League: https://www.nifootballleague.com Glentoran FC: https://www.glentoran.comLarne FC https://larnefc.com Episode links available in the podcast description. Keep an eye out on https://fanengagement.net and find our socials on https://linktr.ee/thinkfanengagement Register for free and you get access to the Fan Engagement Hub, with more detailed data and case studies from all the Fan Engagement Indexes (new one out very soon).Please like, subscribe and share. It really does help our visibility.Support this show http://supporter.acast.com/fan-engagement-pod. Hosted on Acast. See acast.com/privacy for more information.

Part oneAs we head towards a new season, I lay out the position we appear to be in when it comes to Fan Engagement as part of the government’s Fan Led Review. This is after all the context for every discussion about reform of Fan Engagement. I look at where The Premier League are and where The EFL are on this critical issue.Part twoThe main part of this episode is where I try to get my head around a major recommendation of the Fan Led Review’s proposed reforms - and a major plank of the Premier League’s new Fan Engagement Standard. I chat with Shaun Lockwood COO of Doncaster Rovers and Dave Matthews Jones, Fans Elected Director of Cambridge United. This is part of my attempt to create and contribute to the discussion I think we need. Both clubs are at different stages of implementing Shadow Board structures, and I chat with them about where they are, and why they think the structure matters to their clubs - and football more widely. I’ll be continuing this theme in the coming months, announcing some exciting news soon about how. Keep an eye out on https://fanengagement.net @thinkengagement or look for us on LinkedIn or Facebook. Email us via [email protected] this show http://supporter.acast.com/fan-engagement-pod. Hosted on Acast. See acast.com/privacy for more information.

This episode takes a stark look at what it's like in the middle of a crisis with Adam Keely from Oldham Athletic activist group, Push The Boundary. It was recorded in mid-December, before the owner, Abdallah Lemsagam, publicly declared his intention to sell, though given the litany of broken promises, I suspect fans are holding their breath.Adam talks us through what it's been like organising against the club he loves, why he fears managed decline, and what it's like trying to unite the fanbase when the team is devoid of identity, and bottom of the table.We also chat about what it's like to go 30 years without a trophy or any promotion, which is where comparisons with their former top-flight opponents, Everton, cease. Presenter Kev also touches on the failures of leadership, and why it's important for owners to keep their promises.One message Kev has for Adam's fellow Oldham fans is remain united.And find out more about our work at https://fanengagement.net. Register for free and you get access to the Fan Engagement Hub, with more detailed data and case studies from the 2018/2019 and 2019/2020 Fan Engagement Indexes.Please like, subscribe and share. It really does help our visibility.Support this show http://supporter.acast.com/fan-engagement-pod. Hosted on Acast. See acast.com/privacy for more information.

This week we’re chatting about access to and diversity in football with Anwar Uddin, who heads up the Fans for Diversity project for the Football Supporters Federation.Anwar’s one of the few people with his perspective, having played and coached before he went into the side of the business he’s in now. He was part of the Dagenham and Redbridge side that won promotion to League One in 2010, their highest ever position. He also played for Barnet, and several other League clubs including Bristol Rovers. We chat about his unusual journey, and why he chose to work with fans.We look at the moral arguments for helping all fans access to football, and also why there’s a financial imperative if they want to keep the turnstiles clicking and tills ringing. It’s a really fascinating episode. From Tuesday 23rd we’re going to be publishing one episode a month, where me and Bas Schnater talk about the practical side of Fan Engagement. We’ll still be publishing the occasional chat with a guest about their approach to Fan Engagement, and you can access our nearly seventy editions via Apple podcasts, Acast or your favourite podcast app. And find out more about our work at https://fanengagement.net. Register for free and you get access to the Fan Engagement Hub, with more detailed data and case studies from the 2018/2019 and 2019/2020 Fan Engagement Indexes.Please like, subscribe and share. It really does help our visibility.Support this show http://supporter.acast.com/fan-engagement-pod. Hosted on Acast. See acast.com/privacy for more information.