
Selling Your Advisory Practice: What Every Owner Needs to Know (Ep. 33)
From The Fine Print by David Grau Jr.
June 3, 2026 · 1h 6m · Episode 33
About this episode
This episode discusses the intricacies of selling an advisory practice and the importance of having the right team for negotiation.
When you decide to sell your advisory business, you will be approached from every direction — aggregators, PE firms, broker dealers, and peers all ready to make an offer. The question isn't whether demand exists. It's whether you have the right team to make sure you're getting the most out of it. In this episode of The Fine Print, David Grau Jr., MBA is joined by Kristen Grau CPA, CVA, CEPA, Parker Finot, and Ryan Grau CVA, CBA to break down what seller advocacy really means, where self-negotiated deals tend to fall short, and what advisors should look for when choosing an intermediary. You will hear why great offers never show up in the first draft, what the "auction" label gets wrong about the listing process, how some intermediaries secretly work both sides of the deal, and why getting a valuation three years before you're ready to sell can change everything.
People in this episode
Host: David Grau Jr.
Guests: Kristen Grau, Parker Finot, Ryan Grau
Topics covered
- selling advisory practice
- seller advocacy
- negotiation strategies
- valuation
- intermediaries
- business sale process
Keywords
- advisory business
- business sale
- negotiation
- valuation
- intermediary
- auction process
- seller advocacy
Mentioned in this episode
Organizations: PE firms, broker dealers, aggregators
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