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On the show
From 10 epsHosts
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Recent episodes
Ep 40 - Can a Machine Have Good Taste?
Apr 24, 2026
34m 53s
Ep39 - What a Victorian Biologist Can Teach Us About Thinking
Apr 10, 2026
33m 42s
Ep 38 - Mammanoids & Tediophobes
Mar 27, 2026
13m 36s
Ep37 - I Did Exactly What I Said I Wouldn't Do
Mar 15, 2026
10m 27s
Ep 36 - The Socrates of San Francisco - BBC Radio 4
Aug 6, 2025
53m 19s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 4/24/26 | Ep 40 - Can a Machine Have Good Taste?✨ | AIstorytelling+5 | Lan Wei | MBZUAIOpenclaw | — | AIstorytelling+5 | — | 34m 53s | |
| 4/10/26 | Ep39 - What a Victorian Biologist Can Teach Us About Thinking✨ | Victorian biologyAI+4 | Eduardo | Tediophobes | — | Victorian biologistErnst Haeckel+5 | — | 33m 42s | |
| 3/27/26 | Ep 38 - Mammanoids & Tediophobes✨ | creativitycuriosity+4 | — | — | — | creativitycuriosity+6 | — | 13m 36s | |
| 3/15/26 | Ep37 - I Did Exactly What I Said I Wouldn't Do✨ | advertisingpropaganda+3 | Richard Tseng | AI university MBZUAI | Abu Dhabi | advertisingpropaganda+5 | — | 10m 27s | |
| 8/6/25 | Ep 36 - The Socrates of San Francisco - BBC Radio 4✨ | radio showdirector's cut+3 | — | BBC Radio 4BBC | San Francisco | SocratesSan Francisco+3 | — | 53m 19s | |
| 6/19/25 | Ep 35 - LIVE - How to be creative about next to nothing at all✨ | creativityAI in creativity+3 | Philip RachidDave Officer | Firehouse Salon | — | creativityAI+4 | — | 1h 03m 05s | |
| 5/22/25 | Ep 34 - LIVE - "We Are Yet to Take the Helm of This Spaceship"✨ | creativityenvironment+3 | Ali GrantJohn Kieselhorst | Halo Sound SystemsGeezer Creative | — | Howard Luck Gossagecreativity+3 | — | 58m 57s | |
| 5/1/25 | Ep 33 - 99 Non Zebras - Environment & Creativity✨ | creativityenvironment+3 | — | Firehouse ad agency | — | creativityenvironment+5 | — | 31m 46s | |
| 4/24/25 | Ep 32 - LIVE - "It's Magic When it Works"✨ | magiccommunication+5 | Maz FarrelyLindsay Campbell-Crafts+1 | Vice Media | — | magiccommunication+7 | — | 51m 23s | |
| 4/9/25 | Ep 31 - That Old Black, White, or Pango Peach Magic✨ | magicmagical thinking+5 | — | — | — | magicmagical thinking+5 | — | 38m 27s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 3/26/25 | Ep 30 - LIVE - Turning Ideas into Action | In this episode of the Firehouse Salon, host Ash, along with our guests: Sophie Whippy - Tediophobes Jérémie Maret - Artist Shane Elliot - Sculptor Guillem Gallego - Chief Marketing Officer delve into the process of ideation and creativity. The guests, ranging from artists to entrepreneurs, share their unique perspectives on how ideas are born, developed, and brought to fruition. We talked about the intrinsic motivation behind creative work, the role of audience in artistic endeavours, ... | 52m 58s | ||||||
| 3/11/25 | Ep 29 - The Shape of an Idea and How to Draw One | In this episode, James & Ash explore Howard Luck Gossage's sixth chapter from 'The Book of Gossage,' examining his critique of traditional advertising and his belief in advertising's power to spread meaningful ideas. They discuss creative approaches, the emotional impact of effective advertising, and practical strategies for idea generation. The conversation also covers Gossage's thoughts on problem-solving and the vital connection between creator, audience, and idea. 00:00 Welcome to the... | 30m 33s | ||||||
| 2/18/25 | Ep 28 - LIVE - "Culture is an Ever-Evolving Concept" | In this episode of the Firehouse Salon, host Ash chats to this Eps guests: Jenna, a documentary filmmaker with a background in neuroscience; Ammie, a multidisciplinary artist; Abdallah, a cultural expert from Abu Dhabi working on the Saadiyat Cultural District; and Mick Wilson, tech editor of DJMAG UK Global. In this episode, we dig into how human behavior and cultural influences shape each other, explore why spaces matter so much in art and culture, and question how technology is chan... | 47m 50s | ||||||
| 1/29/25 | Ep 27 - Culture is a lousy word to describe what [Humankind] is all about | In this episode of the Firehouse Salon, we delve into the complex world of culture with Howard Luck Gossage and his 'firehouse gang'. We discuss how culture is often something to support rather than genuinely enjoy, and explore the insights it provides into our past, present, and future. The conversation covers the impact of Gossage's work in advertising, the role of authenticity in brand content, and the blending of cultural products with marketing. From highbrow references in ad campa... | 19m 16s | ||||||
| 1/13/25 | Ep 26 - Is Advertising Worth Saving | Time to have a conversation with the man at that started our journey with the Salon - Howard Luck Gossage. And time for us to reset our approach in our second year. Feel free to take a look at our vision & format for 2025 - https://docs.google.com/document/d/1UJg43IlSKAh53WJzLdpWYwASB6OEcL3ZyjN9HE7WsYs/edit?usp=sharing | 15m 16s | ||||||
| 12/19/24 | Ep 25 - Reforesting Times Square | This time our highlights one of Gossage's notable campaigns for Blitz Weinhardt Beer during the Oregon centennial, which humorously proposed reforesting Times Square to compensate New Yorkers for the beer's unavailability. The campaign garnered massive attention despite its outlandish nature. Furthermore, Gossage's playful and inclusive copywriting style, often featuring collaborative projects with renowned figures like Stan Freeberg, and his inclination towards creating memorabl... | 11m 27s | ||||||
| 11/27/24 | Ep 24 - LIVE London - The Creative Science of Interestingness | In this episode, we delve into the lively discussions from the latest Firehouse Salon Live held in London. Host Ashley Pollak brings together three intriguing guests—Oliver Turnbull, a technology consultant and comedian; Ash Bhardwaj, a journalist and author; and Barnaby Cook, a video production expert. The conversation spans a variety of topics, including the importance of asking questions, the concept of eroticism in travel, the motivations behind why we travel, techniques for making... | 25m 29s | ||||||
| 11/6/24 | Ep 23 - World's Ugliest Lawn - Gossagey Work | In this edition of the pod we discuss the influence of Howard Luck Gossage on modern advertising with guest Johan Gustafsson, Partner at the Swedish creative agency Differ. Johan shares insights on Differ's ethos of creating impactful and sustainability-focused campaigns. We explore examples of their work - 'Gotland's Ugliest Lawn' contest, an initiative to conserve water, and 'Sweden's Oldest Spice,' aimed at reducing food waste. Johan emphasises the importance of creativ... | 39m 53s | ||||||
| 10/21/24 | Ep 22 - LIVE LA - Can I be Honest? | Exploring the power of honesty and authenticity in Tech, Business, and Art. Our panel includes Elizabeth - An Olympic athlete with experience combining comedy & tech pitches. Julian - Tech entrepreneur and Immersive Storyteller Dee - Talent & HR expert - fromer Amazon/Goldman and now working at UCLA and Ian - story scientist & former Head of Video Strategy at Conde Nast Key topics include the impact of honesty on productivity and creativity, corporate culture, and di... | 57m 10s | ||||||
| 10/10/24 | Ep 21 - If you're driving down the road... | Your hosts James King and Ashley Pollak dive into Gossage's legendary work, where he flipped advertising on its head by embracing radical authenticity. Ever heard of an ad that doesn’t even mention the brand? Gossage did just that. Join us as we explore how Gossage’s wild ideas can inspire today’s advertisers to embrace honesty, absurdity, and a touch of chaos. | 18m 37s | ||||||
| 9/26/24 | Ep 20 - LIVE Ibiza - Crafting communities that stick | This episode features a rich discussion on building and sustaining interconnected, resilient communities transitioning from virtual to in-person interactions. Set in The Firehouse Salon at The Hub co-working space, the dialogue includes insights from Amy (PR consultant), Sam (co-founder of The Hub), and Will (head of production at Pasha). Key topics include the significance of capping memberships to maintain intimacy, balancing scaling with close-knit atmospheres, and the role of vulne... | 36m 52s | ||||||
| 9/18/24 | Ep 19 - Write a Letter | In this episode, hosts Ashley Pollak and James King discuss the lost art of letter writing. Turning to their patron saint, Howard Gossage, they explore how his letter writing turned ink into conversation and later collaborations with iconic figures like John Steinbeck and Marshall McLuhan. From putting pen to paper to sending voice notes, Ashley and James share how they have used unconventional forms of communication to open doors and forge new relationships. Whether you're looking for a re... | 25m 55s | ||||||
| 9/5/24 | Ep 18 - Gossagey Work - Liquid Death | This episode features an insightful conversation with Andy Pearson, VP of Creative at Liquid Death. Discover how Liquid Death's unique approach to humour-driven, engaging, and purpose-driven marketing parallels Gossage’s philosophy. Andy shares his journey from ad school to building a radically creative brand, discussing standout campaigns and the strategy behind Liquid Death’s success. This episode underscores the importance of entertainment and genuine engagement in marketing. 00:00 Introdu... | 41m 33s | ||||||
| 8/28/24 | Ep 17 - LIVE - Don't be Absurd! | Our latest monthly online meetup bringing together diverse minds come together to discuss topics aimed at broadening perspectives. This episode host Ashley Pollak brings together a fantastic group of humans - Motorbike Innovator Hugo Eccles, Comedian Pierre Hollins, Creative Craftsman Jamie Bell and my Tediophobe Sophie Whippy We delved into the concept of absurdity, particularly how it can be based on either nonsensical or hardworking principles to effectively communicate serious me... | 46m 57s | ||||||
| 8/15/24 | Ep 16 - A Kangaroo, Tomato Paste & Pink Air | In this episode hosts Ashley Pollak and James King explore the groundbreaking work of advertising legend Howard Gossage, focusing on his use of absurdity and humour. They discuss how Howard challenged industry norms with campaigns like the Qantas Airlines promotion, where he offered a live kangaroo as a prize, and his partnership with comedian Stan Freberg on the Contadina tomato paste ads, which helped the brand rise to the top of its market. The conversation also covers Howard's Pink Air ca... | 21m 49s | ||||||
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