The Flower School Business Podcast From Kays Flower School

In this episode of the Flower School Podcast, we’re joined by the talented Danielle Walker, the force behind Wreaths by Danielle. Danielle’s story is a beautiful example of how following your creative passion can lead to a fulfilling new career.We explore how Danielle turned her love of flowers and gardening into a thriving business, the challenges of starting as a self-employed florist, and the importance of having the right training. She shares her honest advice on how to build a business that works for your life, and why she believes that quality truly matters more than quantity.Danielle also shares how she navigates the challenges of balancing business and creativity, and why she loves specializing in funeral tributes and unique floral designs. Whether you're thinking about a career change, looking to improve your floral skills, or just love hearing inspiring stories from those who have followed their passion, this episode is for you.Tune in to discover:Why Danielle chose the studio florist route over opening a traditional flower shop.The importance of investing in proper training before starting your own business.How to build a strong, authentic connection with your local community.Why quality should always be your top priority.Don't forget to check out Wreaths by Danielle on Instagram for more floral inspiration. If you're interested in starting your own floristry journey, check out our website for our latest course offerings.If you enjoyed this episode, please subscribe and share it with someone who loves flowers!https://www.wreathsandflowersbydanielle.co.uk/https://www.instagram.com/wreathsandflowersbydaniellehttps://www.facebook.com/share/1Ctk5EkSH5/www.wreathsandflowersbydanielle.co.uk Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today!Explore the course - https://www.kaysflowerschool.com/online-floristry-programme💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland.Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school🌎 Overseas Students Welcome – learn with us from anywhere in the world!How it works - https://www.kaysflowerschool.com/overseas-flower-students💬 Hear from our Students – discover how Kays Flower School transformed their floral journey.Read their stories - https://www.kaysflowerschool.com/testimonials📩 Have Questions? Get in touch with us today!Contact us - https://www.kaysflowerschool.com/contact-usSubscribe to Kay's Flower School channel for our latest clipsSubscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1#Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers

Are you a passionate floral designer who loves working with flowers but struggles with the business side of floristry? You are definitely not alone. Many florists start their journeys out of pure creative passion, only to find themselves burnt out, underpricing their work, and overwhelmed by wholesale logistics, unpredictable cash flow, and intense local competition.In this episode, we sit down with Caitriona to solve the ultimate industry problem.How to transition from a stressed, underpaid creative to a profitable, confident floral business owner. Whether you are trying to figure out how to start a flower business from scratch, transitioning from retail to a studio florist model, or trying to scale your current wedding and event floral design business, Caitriona shares the exact, actionable framework you need. We break down how to stop over-buying stems, how to price your arrangements for actual profit, and how to attract high-paying clients who value your unique artistry.Ready to stop struggling and start growing? Hit that SUBSCRIBE button, leave a comment with your biggest business hurdle, and let’s get your floral business blooming!Follow Caitriona Holt on Instagram :- https://www.instagram.com/catriona.holt/Book a audit with Caitriona today and know your numbers :- https://calendly.com/catrionaholt/30min?month=2026-06 ________________________________________________________________________________________Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today!Explore the course - https://www.kaysflowerschool.com/online-floristry-programme💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland.Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school🌎 Overseas Students Welcome – learn with us from anywhere in the world!How it works - https://www.kaysflowerschool.com/overseas-flower-students💬 Hear from our Students – discover how Kays Flower School transformed their floral journey.Read their stories - https://www.kaysflowerschool.com/testimonials📩 Have Questions? Get in touch with us today!Contact us - https://www.kaysflowerschool.com/contact-usSubscribe to Kay's Flower School channel for our latest clipsSubscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1#Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers

Making Magic with FlowersIn this episode of the Flower School Podcast, we talk with the gorgeous Amy McCord from Flower Moxie. Amy is an expert at helping people make their own beautiful flower decorations for weddings and parties. She tells us how she went from working with science and biology to starting her own flower business. Amy explains that anyone can make something pretty if they have the right instructions.Amy believes that you do not have to be a professional to work with flowers. Her business helps people feel brave enough to try it on their own for their own wedding, not for everyone but definitely for some Simple is Best You do not need many different types of flowers to make a bouquet look good. Amy suggests picking just a few favorites to keep things easy and pretty.Practice is Important It is okay to make mistakes when you first start. Amy says practicing before a big event helps you feel more ready and less nervous.Use a Good Plan Amy provides recipes and videos to show people exactly how many flowers they need. Having a clear plan makes the work much faster and more fun.Amy McCord's new book, titled Blooms Every Day, is set to be released on May 5, 2026. The book is designed to be very practical and accessible, offering step-by-step instructions and "recipes" for creating floral arrangements at home.The book includes projects for beginners, intermediate learners, and those with more experience.It teaches readers how to create beautiful displays using flowers that can be found at local grocery stores.The arrangements featured in the book are "foam-free," which is a more modern and environmentally friendly way to style flowers.Amy worked with a stylist and photographer to make sure the book feels fun and creative rather than stiff or intimidating.The book includes "Skill Spotlights" that teach technical floral design methods, such as the "tap and twist" spiral technique Amy learned from the Kay's Flower School team.To purchase the book check out this link here - https://geni.us/BloomsEveryDayTo follow Amy and Flower Moxie, check her out on Instagram you will always learn new skills and tips - https://www.instagram.com/flowermoxie/Grab the link to the viral Tulip Bouquet we chat about in this podcast - https://kays-flower-school-brooch-bouquet-training.thinkific.com/courses/viral-tulip-wired-bouquetOr go one step further for the Professional All Wired Wedding Bouquets - https://kays-flower-school-brooch-bouquet-training.thinkific.com/courses/wired-wedding-designs - use the code flowermoxie for a 50% Discount on this course 🌸 Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today!Explore the course - https://www.kaysflowerschool.com/online-floristry-programme💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland.Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school🌎 Overseas Students Welcome – learn with us from anywhere in the world!How it works - https://www.kaysflowerschool.com/overseas-flower-students💬 Hear from our Students – discover how Kays Flower School transformed their floral journey.Read their stories - https://www.kaysflowerschool.com/testimonials📩 Have Questions? Get in touch with us today!Contact us - https://www.kaysflowerschool.com/contact-usSubscribe to Kay's Flower School channel for our latest clipsSubscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1#Floris

In this episode of the Kay's Flower School Podcast host Deirdre sits down with California based florist and author Teresa Sabankaya to explore the fascinating world of Modern FloriographyWhat is Floriography? Floriography is the practice of using flowers or floral arrangements to convey specific messages, stories, or sentiments through symbolism.A Timeless Tradition, While it flourished during the Victorian era, Teresa explains that using flowers with intent is a practice that dates back centuries.Teresa’s work aims to bring this historical practice into the modern day, providing a deeper human connection in a world dominated by digital communication.Teresa's book serves as a DIY manual, a reference for history, and an art book all in one for anyone who loves flowersTeresa illustrated the entire book by hand (not AI!) to capture the specific details and "ephemeral" feeling of the gardens she designed.The New Language of Flowers DictionaryIncludes an abridged version of Teresa's extensive dictionary, featuring traditional meanings and new definitions she developed for modern plants like Coleus.You will find Teresa's Book anywhere that sells books - Modern Floriography - Flowers, Gardens, and Gifts Inspired by the Language of Flowershttps://teresasabankaya.com/Teresa is open to any questions at all, contact here on hello@teresasabankaya.com https://www.simonandschuster.com/books/Modern-Floriography/Teresa-Sabankaya/9781964686677We have a million ways to communicate in the miasma of smartphones, artificial intelligence, and social media. Yet we are often left searching for words when faced with a declaration of love, the loss of someone dear, or the marking of a truly pivotal moment. For centuries, people have turned to the language of flowers to express their most poignant and heartfelt emotions. Modern Floriography: Flowers, Gardens, and Gifts Inspired by the Language of Flowers honors this enduring tradition while inviting readers to discover fresh, creative forms of expression. Part self-reflection, part floral design,and part history, this beautifully illustrated book offers inspiration for gardeners, flower enthusiasts, and anyone who believes meaningful gifts speak volumes.Teresa Sabankaya thoughtfully guides readers on a journey of the human spirit through her evocative floral arrangements, sentiment-driven gardens, and imaginative posy possibilities.With Modern Floriography in hand, readers are encouraged to visit their local farmers’ market, or even the neighborhood grocery store, and select a fragrant, colorful assortment of flowers and plants. Teresa also provides a carefully curated collection of online resources to support this exploration of floriography. As the book’s luminous photography, floral design recipes, illustrated gardens, and abridged dictionary reveal, a rose is never just a rose.________________________________________________________________________Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today!Explore the course - https://www.kaysflowerschool.com/online-floristry-programme💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland.Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school🌎 Overseas Students Welcome – learn with us from anywhere in the world!How it works - https://www.kaysflowerschool.com/overseas-flower-students💬 Hear from our Students – discover how Kays Flower Sch

It’s never too late to follow a passion: Pauline started her floristry business at 48, showing that career changes can happen successfully later in life. Pauline talks about turning adversity into opportunity when her husband, George, had a massive heart attack in 2012, which led him to study horticulture and ultimately inspired them to start their floristry business together.Pauline and George balance each other’s strengths. While Pauline is the creative "crazy" one, George provides the logical and sensible grounding for the business.After moving their business from a shop back to their home in 2022, they turned their house into a lively, working studio.The value of online learning: Despite initial resistance, Pauline found that online courses allowed her to revisit material, take better notes, and learn more effectively than in a classroom setting.Pauline emphasizes staying calm under pressure and always putting the customer’s special moment, whether it's a wedding or a funeral at the center of her work.This podcast is a must listen for anyone considering a career pivot later in life or looking for inspiration on how to turn life’s challenges into a thriving business. Pauline’s authentic storytelling, combined with her wit and passion, provides a refreshing look at the floristry industry. Whether you're interested in the logistics of running a home based family business or simply love hearing about how creativity can bloom in unexpected ways, Pauline’s journey with "Me Auld Flower & Mrs. Bouquet" is both heartwarming and practical.You will find Pauline Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today!Explore the course - https://www.kaysflowerschool.com/online-floristry-programme💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland.Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school🌎 Overseas Students Welcome – learn with us from anywhere in the world!How it works - https://www.kaysflowerschool.com/overseas-flower-students💬 Hear from our Students – discover how Kays Flower School transformed their floral journey.Read their stories - https://www.kaysflowerschool.com/testimonials📩 Have Questions? Get in touch with us today!Contact us - https://www.kaysflowerschool.com/contact-usSubscribe to Kay's Flower School channel for our latest clipsSubscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1#Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers

In this episode of The Flower School Podcast, we sit down with Leonie Gerrity of Blended Design, an inspiring florist and entrepreneur whose journey into the wedding and events industry has grown faster than she ever imagined.Leonie shares how she transitioned from crafting and side projects into a thriving wedding floristry and freelance career, balancing family life, a hearing impairment and the realities of running a creative business. We dive deep into freelancing in floristry, choosing the right clients, building confidence and why there’s more than one “right” path in the flower industry.This honest conversation covers everything from - moving from hobby to professional florist - freelancing for wedding florists across Ireland - building a reputation without burnout - choosing weddings that align with your life and values - why online floristry training opened doors she never expectedWhether you’re a beginner florist, considering freelancing or wondering how to build a sustainable wedding business without a shop, this episode is packed with real-world insight and encouragement.🎧 Perfect for florists, creatives and anyone dreaming of working for themselves, without sacrificing family or freedom.👉 Don’t forget to like, subscribe and share if you enjoy behind-the-scenes stories from the floristry world.🌸 Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today!Explore the course - https://www.kaysflowerschool.com/online-floristry-programme💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland.Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school🌎 Overseas Students Welcome – learn with us from anywhere in the world!How it works - https://www.kaysflowerschool.com/overseas-flower-students💬 Hear from our Students – discover how Kays Flower School transformed their floral journey.Read their stories - https://www.kaysflowerschool.com/testimonials📩 Have Questions? Get in touch with us today!Contact us - https://www.kaysflowerschool.com/contact-usSubscribe to Kay's Flower School channel for our latest clipsSubscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1#Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers

Floristry Pricing Secrets & Career Advice: Live Q&A with The Floristry Geek & Kay’s Flower SchoolAre you ready to turn your passion for petals into a profitable, soul-fulfilling career? In this high-energy live Q&A, we dive deep into the "trade secrets" of the floral industry with three of the most respected voices in floristry today.Meet Your MentorsViv Bradford (The Floristry Geek):Owner of Mrs Bee’s Flower Company, Viv brings over 30 years of experience as a florist, wholesaler, and educator. Known for her "Floral Bibles" and straight-talking business coaching, she helps florists ditch the "imposter syndrome" and start charging what they are truly worth.Janette & Deirdre (Kay’s Flower School): The dynamic sister duo behind Ireland’s premier commercial flower school. With a legacy starting back in 1987, they specialize in "commercial floristry" teaching you not just how to make a beautiful bouquet, but how to run a successful, sustainable business from the ground up.Floristry Gold Dust: Key TakeawayThis session was packed with "gold dust" tips for both newbies and seasoned pros. Here are the highlights:The Power of Pricing: We tackle the "nervousness" of pricing. While many live in a "x2" world, the experts discuss why standard pricing for fresh flowers should often be 3x to 3.5x, with some schools even recommending up to 5x for high-end wedding work to ensure profitability.Labour Matters:Don't forget to value your time! Advice includes adding a specific 20% labour fee** or charging an hourly rate for on-site wedding setups.The "Big Knickers" Mentality: Transitioning from a side-hustle to a full-time career is daunting. Our mentors discuss how to find the confidence to "leap," handle the "unpredictable" nature of the job, and manage the physical demands of the "bench."Handling the "What Ifs" From damp rose cardboard to late-night wedding setup mishaps, learn how to handle the "ugly" side of the business with grace and professional mechanics.Why Floristry? A Career of Emotion & HonourA career in floristry is a unique blend of art, nature, and deep human connection. Florists have the immense honour of being present for life's most significant moments. You aren't just selling "hard goods"; you are:Translating emotions into petals when words aren't enough.Crafting joy for a bride’s walk down the aisle.Providing comfort** through bespoke funeral tributes.It is a "pretty" career, but it’s the emotional impact, bringing a smile to someone’s face or comfort to their heart that makes it one of the most rewarding jobs in the world.Ready to start your journey?Check out the links below to connect with Viv for mentoring or to explore the world-class online modules at Kay’s Flower School!Links mentioned in the video:Blog MentionsDIY Your Wedding Flowers - https://www.kaysflowerschool.com/blog/diy-wedding-flowers-tipsWhy are Wedding Flower Expensive - https://www.kaysflowerschool.com/blog/why-are-wedding-flowers-expensiveThe Floristry Geek (Facebook Group): - https://www.facebook.com/groups/740717866762876Kay’s Flower School Flowery Fun Group - https://www.facebook.com/groups/KaysFlowerSchoolMrs Bee’s Flower Company Florist Resources & Floristry Coaching - https://mrsbeesflowercompany.co.uk/coachingReady to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today!Explore the course - https://www.kaysflowerschool.com/online-floristry-programme💰 Funding Options Available – see if you’r

Deirdre chats with Tim Huckabee about his real life selling techniques that drive profits for florists. Tim will be visiting Ireland soon and if your onw of the lucky ones you may be able to grab him into your shop to help you as a florist drive your profits.Contact via email: tim@theprofitableflorist.comInstagram: https://www.instagram.com/theprofitableflorist/LinkedIn: https://www.linkedin.com/in/timhuckabee/Tim Huckabee| Training Guru | TheProfitableFlorist.com 646.678.8100 office | 917.257.9927 directTim Huckabee’s journey in the floral industry began in 1993 when he took a job at Surroundings Flowers in New York City. What started as just a job quickly became a passion, as he learned the ins and outs of running a successful flower shop. Seeing firsthand what worked—and what didn’t—he realized that sales and service skills were the missing ingredients in most shops. Determined to change that, he took the best practices he had learned and developed a structured process to teach florists how to sell with confidence, maximize every sale, and provide top-tier customer service.Since 1997, Tim has personally visited over 7,000 flower shops around the world, training teams in real-life selling techniques that drive results. He continues to teach and coach florists both on-site and through live webinars, helping them transform their businesses into highly profitable, customer-focused operations.With The Profitable Florist, Tim has worked with shop owners and teams across the United Kingdom, Ireland, and North America, conducting hands-on training and coaching programs that empower staff to be more organized, confident, efficient, and professional.Florists may also recognize Tim as the author of Flower Shop Sale or Fail, the must-read monthly column in SAF’s Floral Management magazine, where he breaks down real customer interactions and reveals how shops can dramatically improve their sales and service.With a degree in Marketing from the University of Connecticut, decades of hands-on experience, and a passion for helping florists sell with confidence, Tim remains the industry’s go-to expert for turning everyday staff into high-performing sales professionals—and turning struggling shops into highly profitable businesses.🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -Sign up Here https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourseWe also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer - Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourseBeginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programmeDepending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunitiesIf you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-studentsSee what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonialsGet in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

Join us for part two of our podcast as we go behind the curtains of Kay's Flower School! In this episode, We delve into the world of online floral training and the unique approach of Kay's Flower School. We'll explore:The benefits of online learning and how it can be just as effective as traditional face-to-face training.The mindset of florists and how they've had to adapt and change with the industry.The importance of collaboration and community within the floristry world.The success stories of our students who have gone on to build amazing careers and businesses.Whether you're an aspiring florist or a seasoned professional, this episode is packed with valuable insights and inspiring stories.Janette and Deirdre continue to tell you all about Kays Flower School, our ethics and community and our passion for teaching and training florists in our own Podcast - Behind the Curtains - Part 2You'll also hear inspiring stories from our past students who have gone on to launch successful floral businesses. This is the first of many episodes where we'll share insights and expert tips, so be sure to subscribe and turn on notifications!A huge shout-out to Carolyn Duggan from The Florist on the Hill, our Florist of the Year 2025 winner, who has sponsored our podcast for the next four months! You can find her beautiful work at www.thefloristonthehill.ie.#KaysFlowerSchool #TheFloristOnTheHill #Podcast #Floristry #OnlineLearning #FloralDesign #BehindTheCurtains #SuccessStories #Collaboration #FloralTraining #NewCareer #FlowerArrangements #Business #YouTube #Part2🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -Sign up Here https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourseWe also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer - Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourseBeginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programmeDepending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunitiesIf you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-studentsSee what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonialsGet in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

The Real Story of Our Flower School: How It All Started - Kays Flower School Podcast Part 1Ever wondered what it's really like to run a flower school? Get ready for the whole story! Our friend Linda Monohan, The Habit Boss, joined us to dig into the history of Kays Flower School. As you can imagine, we had a lot to say, so we broke it into a three-part podcast series to make sure you get all the details without getting bored!In this first episode, we're sharing the incredible journey of our school—from our humble beginnings to becoming a global hub for florists. We'll talk about the moments that shaped our unique florist training style, our passionate commitment to 100% student support, and the amazing worldwide floristry community we've built.You'll also hear inspiring stories from our past students who have gone on to launch successful floral businesses. This is the first of many episodes where we'll share insights and expert tips, so be sure to subscribe and turn on notifications!A huge shout-out to Carolyn Duggan from The Florist on the Hill, our Florist of the Year 2025 winner, who has sponsored our podcast for the next four months! You can find her beautiful work at www.thefloristonthehill.ie.🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -Sign up Here https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourseWe also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer - Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourseBeginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programmeDepending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunitiesIf you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-studentsSee what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonialsGet in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

Are you a florist looking to supercharge your online presence and reach more customers? This video is a must-watch! Join Deirdre from Kays Flower School and social media expert Denise Inspired as they reveal the critical recent changes on Instagram and how Google is adapting to the new world of social media search.Discover why younger generations are ditching traditional Google searches and heading straight to platforms like Instagram to find local businesses – and what that means for YOUR flower shop!In this video, you'll learn:Why Google is now integrating with social media, and how this impacts your online visibility.The profound shift in user search behavior and why florists need to be where their customers are.The immense opportunities this integration offers for local businesses like yours to increase reach and drive sales.Key Takeaways & Actionable Steps for Florists:Optimize Your Instagram Profile: Learn how to use keywords, location tags, and relevant hashtags to ensure your beautiful arrangements are found by local customers.Master Instagram Reels: Discover why video content is crucial and how to create engaging Reels that boost your discoverability.Connect Instagram & Google Business Profile: Understand how linking these two powerful platforms can significantly enhance your local SEO and get your shop seen.Create Engaging Content: Tips on producing value-driven content that educates, inspires, and converts followers into loyal customers.Don't let these crucial online changes pass you by! Watch now to get ahead of the curve and make your floral business truly blossom online.🔗 Useful Links:Visit Kays Flower School: www.kaysflowerschool.comLearn More from Denise Inspired: https://www.instagram.com/denise_inspired/Join the Kays Flower School Community: https://www.facebook.com/groups/KaysFlowerSchoolFREE FLOWER COURSE for Beginners - https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse#Hashtags:#FloristMarketing #FlowerShop #InstagramForFlorists #GoogleSEO #LocalBusiness #SmallBusinessMarketing #FloralBusiness #DeniseInspired #KaysFlowerSchool #SocialMediaMarketing #FlowerBusinessTips #OnlineMarketing #GetMoreCustomers #InstagramTips #GoogleMyBusiness #ReelsForBusiness

Join Deirdre from Kay's Flower School as she sits down with Irish floristry legend, Richard Haslam, who celebrates an incredible 50 years in the flower industry! In this insightful podcast, Richard shares his unparalleled experience, reflecting on how floristry and floral design have transformed over the past five decades. Discover:The dramatic shifts in floristry practices, from the days before floral foam to the current trends and sustainable approaches. How wedding couples' expectations and floral choices have evolved, moving from traditional designs to more personalized styles. Richard's thoughts on the importance of fundamental wiring techniques, even in a modern floristry landscape. The changing landscape of flower sourcing, from a prevalence of Irish growers to the impact of international markets. Key business advice for florists, including the power of recommendations, cultivating your own clientele, and the importance of knowing your product. Richard's vision for the future of the Irish floristry industry and the crucial role of apprenticeships. At Kay's Flower School, we believe in continuous support for our florists. This interview exemplifies our commitment to bringing you advice and insights from leading floral experts like Richard Haslam, ensuring our students are always supported in the industry, long after their training is complete.Whether you're looking to train in floristry, hone your flower arranging skills, or simply love learning about the floral world, this podcast is packed with invaluable wisdom from a true icon.#FloristryTraining #FlowerArrangingIreland #Kay'sFlowerSchool #RichardHaslam #IrishFloristry #FloralDesign #CareerInFlowers #FloristLife #WeddingFlowersIreland #SustainableFloristry #FloralEducation🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -Sign up Here https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourseWe also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer - Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourseBeginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programmeDepending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunitiesIf you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-studentsSee what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonialsGet in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

Dreaming of a vibrant career in floristry? Join Deirdre from Kays Flower School as she chats with two floristry legends, Viv Bradford and Su Whale, in this exclusive Bloom in Zoom session! Discover invaluable advice, current industry trends, and practical tips for success in the ever-evolving world of flowers.Whether you're just starting your floristry journey, a year or two into training, or a seasoned professional, this episode is packed with insights you won't want to miss. Learn about:Building Your Network: Why connecting with other florists and joining supportive communities like the Floristry Geek Facebook group is crucial for growth and shared knowledge.Staying Current: How resources like the Flowers to Trade Club keep you updated on everything from HR to legal advice, and the latest trends from major shows like Chelsea Flower Show.Mastering the Business of Flowers: Viv Bradford shares her expertise on the essential administrative systems, including contracts, risk assessments, and email templates, vital for setting up and running a successful floristry business. She also touches on crucial aspects like understanding grades and ripeness when buying flowers.Marketing & Getting Customers: Get creative strategies for attracting clients, from hosting workshops and demonstrations to leveraging local partnerships and pre-selling bouquets to manage stock and minimize waste.Navigating Challenges: Practical solutions for common hurdles, including managing deliveries without a car, and finding reliable local sources for flowers and foliage.Flower Care & Longevity: Learn expert tips for keeping your blooms fresh, especially wedding bouquets in hot weather, including surprising hacks and conditioning techniques for various flowers and foliage. Su Whale also highlights why some garden-grown flowers aren't suitable for cutting and what to look for when buying from wholesalers.This conversation is a must-watch for anyone passionate about floristry, offering a glimpse into the realities and rewards of the industry from those who know it best.Ready to turn your passion into a profession?Kays Flower School offers comprehensive online floristry training that empowers you to learn from anywhere in the world! Our modules cover everything from foundational skills to advanced techniques, ensuring you gain the knowledge and confidence to launch and grow your own successful floral business.Learn more about Kays Flower School's online courses and start your floristry journey today!Connect with our Guests:Viv Bradford: Check out her Flower Bibles and Admin Package. Find her writing on the Flowers to Trade Club.Instagram: https://www.instagram.com/thefloristrygeek/Facebook: https://www.facebook.com/groups/740717866762876https://mrsbeesflowercompany.co.uk/flower-delivery-stamford/resources-for-floristsSu Whale: Explore her incredible floristry books Follow her on Instagram and Facebook for updates from Chelsea and other major flower shows.Instagram: https://www.instagram.com/sunflower_suw/Facebook: https://www.facebook.com/su.whalehttps://www.jagopublishing.co.uk/jago/index.aspDon't forget to like, comment, and subscribe for more expert insights and floristry inspiration!#FloristryTraining #KaysFlowerSchool #OnlineLearning #FlowerBusiness #VivBradford #SuWhale #FloristLife #FlowerIndustry #FloralDesign #CareerChange #Entrepreneurship #FlowerSchool #FloralEducation #BloomInZoom #FloristryTips #GrowYourBusiness #LearnFloristryOnline #ChelseaFlowerShow #BloomIreland🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -Sign up Here https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourseWe also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer - Check it out there - Free