The Freak Show

Picture this:A sleep-deprived, mildly unhinged, misunderstood genius is surrounded by half-finished masterpieces with a dramatic cigarette in his hand. Locked away in a dimly lit studio, fuelled by heartbreak, existential dread, and maybe a questionable amount of red wine (or opioids).Bonus points: you dramatically stare out of a window waiting for a creative lightning bolt to hit you.Let’s be serious for a second.This whole “tortured artist” thing might sound just like any other ridiculous stereotype… but it’s also one of the most damaging beliefs STILL floating the online business space, even if you don’t see yourself as a creative.So we’re taking to Art History (I’m a Fine Arts graduate, after all) to understand how exactly this narrative shows up in your day-to-day as a service provider:— Questioning your ideas when they come “too easily”— Wearing all those late nights as a badge of honour— Pushing yourself to the edge to prove you carePlus, we can agree we should all stop romanticising burnout… right?SPOTLIGHT MOMENTS✦ How the “tortured artist” stereotype was born in the Arts✦ Why we romanticise burnout & where it shows up daily✦ What this means for you (even you’re not a creative)✦ The real reason you keep overworking & striving for more——Mentioned in this episode:✦ Listen to “What The Art World Taught Me About Branding” for more Fine-Arts lore✦ “BIG MAGIC: Creative Living Beyond Fear”, by Elizabeth GilbertFollow & Connect with Eva:✦ Say hey on Instagram✦ Check out my Website✦ Get my Uncaged emails——TIMESTAMPS00:00 Welcome to The Freak Show01:47 The “Tortured Artist” Stereotype That’s Still Alive, And Well03:55 Art History Lesson, Brought To You By Van Gogh05:37 Why It’s Easier To Romanticise Suffering Over Discipline07:04 The Modern-Day Version: Burnout As a Badge Of Honour

“Why are designers so obsessed with timelessness?”This was the question Sarah Kleist asked on her newsletter, which sparked this whole episode in the first place (yes, episode 017 Sarah Kleist).Did I feel slightly called out? Yes.Was I deeply intrigued? Also yes.‘Cause listen: I’m the first to preach consistency. Recognition matters. Repetition matters. A brand only works if you actually use it.But I can also acknowledge that “timelessness” is the branding equivalent of being someone’s “good girl”… And you know how I feel about advice that’s served on a silver platter with a side of superiority.Besides, “timelessness” might’ve been how my Communication Design degree described a strong & durable visual identity. But they also based that analysis on case studies of big corporations and household name brands.YOU (and the clients I work with) are a creative service provider. A personal brand. An online business owner. A living, evolving human whose thinking sharpens, positioning shifts, prices rise & opinions get bolder over time.Which is a completely different design problem.I already knew the world of personal brand building was paradoxical at best (and mildly unhinged at worst), but I invite you to listen in & find out how both of these views can be true at the same time!SPOTLIGHT MOMENTS✦ How “timeless” branding became the morally superior choice✦ Rebranding too frequently vs. never rebranding at all✦ Why corporate case studies are solving the wrong problem for personal brands✦ How to build a brand system that flexes without boxing you inTAKE THE STAGEInstead of wondering if rebranding’s worth it when you’re changing & growing all the time (it is) OR if you’ll ever outgrow your brand (you will), think about it this way:✦ Is my brand flexible enough to grow with me & help me achieve my goals?‘Cause the only job your brand’s required to do is grow with you. It’s a living, evolving thing just like the human behind it.——Mentioned in this episode:✦ Listen to Ep. 017 “Rebranding The Word ‘Performance’, with Sarah Kleist”✦ Subscribe to Sarah’s “Act Break” newsletter✦ THE COLOUR CIRCLE: Bring the Canva design you’ve been (over)fiddling with for hoursFollow & Connect with Eva:✦ Say hey on Instagram✦ Check out my Website✦ Get my Uncaged emails——TIMESTAMPS00:00 Welcome to The Freak Show01:12 Why Are Designers So Obsessed With Timelessness?03:56 The Corporate Branding Case Study Trap06:10 Two Paradoxical Truths: Recognition vs. Evolution08:38 Building The Sandbox to Anchor Your Brand

After what felt like a never-ending storm here in Portugal (and my nervous system clinging on for dear life), the SUN finally came out, and I swear I turned into a new woman overnight.Turns out, I just needed the right energy to come out of my winter season. And so does your brand.Except we have this tendency of mistaking seasonal slumps for full-blown identity crises. We assume our brand isn't working anymore, or that we're doing something wrong and that we lost all our creativity.When, in reality… we’re just tired. Overstimulated. Running on outdated systems.✦ If creating content feels heavier than it should…✦ If opening Canva puts you on edge…✦ If you’ve been avoiding visibility altogether…It might be time for some brand spring cleaning!SPOTLIGHT MOMENTS✦ Why I love a reset moment over forcing output✦ How branding exists can be the system that supports your visibility✦ Stop scrambling for assets to create consistent-looking visuals✦ Why fun is the sustainability energy you’re missingTAKE THE STAGECarve out 30 minutes this week (without your phone!) and be honest with yourself:✦ Why have you been avoiding posting?✦ What visuals are you proud to say feel like you?Then pick the moment where you feel the most resistance, and declutter the related platform, so you can stop avoiding your own brand!——Mentioned in this episode:✦ Listen to “The Marketing Marathon: How I create a month of marketing on all platforms in three days” (Episode 186 of Brand Your Way To a Million, by Jasmine Haitalani of Highflier Powerhouse)✦ GOING STEADY: Take your relationship with creating consistent content from casual to committed✦ SWIPE FILE: Never worry about what to write in your newsletter again (*affiliate link)✦ THE COLOUR CIRCLE: Bring the Canva design you’ve been (over)fiddling with for hoursFollow & Connect with Eva:✦ Say hey on Instagram✦ Check out my Website✦ Get my Uncaged emails——TIMESTAMPS00:00 Welcome to The Freak Show02:43 Why Your Brand Might Just Be In Winter04:15 Step 1: Identify Where Branding Is Holding You Back06:19 Step 2: Reorganise Your Brand System08:13 Step 3: Bring Fun Back Into Your Routine

Have you noticed how social media & content design have been shifting from Notes app screenshots to journalling collages?Pinterest’s 2026 Trend Report called it first with PoetCore & Penpals. Still, after seeing everyone shift from using iMessage bubbles in their carousels to using paper texture backgrounds, I wanted to understand how design trends influence (or are influenced by) the larger cultural movement.This episode isn’t about telling you which trend to follow or to ditch them altogether.It’s more of a reflection on how there will always be a dominant aesthetic & its rebellious little sibling.And how, as online business owners building our own personal brands, and claiming aesthetics as “on-brand”, understanding how culture shifts (and it will), means we can adapt with intention.SPOTLIGHT MOMENTS✦ Why iOS-core worked (and why it feels so relatable)✦ The cultural exhaustion behind the analogue comeback✦ From faking screens to faking paper✦ How to build a brand that survives aesthetic cyclesTAKE THE STAGE✦ If we stripped away every trend tomorrow, would your brand still make sense for YOU?✦ What does designing like yourself look like?✦ When (and how) do you find yourself jumping on trends?——Mentioned in this episode:✦ Read Pinterest Predicts™ 2026 & explore all 21 trends!✦ The original Reel that sparked this episode!✦ THE COLOUR CIRCLE: Bring the Canva design you’ve been (over)fiddling with for hoursFollow & Connect with Eva:✦ Say hey on Instagram✦ Check out my Website✦ Get my Uncaged emails——TIMESTAMPS00:00 Welcome to The Freak Show00:56 The Rise of iOS-Core & Apple As Aspirational, “Clean-Girl” Design02:29 Nostalgia, Familiarity & “Attainable Virality”05:20 Digital Exhaustion & The Cultural Backlash07:43 The Analogue Counter-Movement (How To Make Pixels Feel Tangible)08:29 The Paradox Of Digitally Faking Paper11:03 Designing Beyond Trends & Owning Your Visual Language

You can have the boldest brand on the internet. The juiciest colour palette. A vibe so strong it makes beige, boring brands sweat.But your emails are more of an afterthought… Consider this your sign to change that!In this episode, I’m telling you about all the details you should NOT overlook when it comes to sending on-brand newsletters. And more specifically, the platform that’s become the only choice for brand-led business owners who are serious about their visuals *everywhere*: Flodesk.As a brand designer who can’t unsee bad spacing (and with a guilty pleasure for pointing out misprints in restaurant menus…), I need you to know that if your emails are hard to read, visually chaotic, or look nothing like the brand you’re so proud of everywhere else… your audience feels that too.So I’m breaking down the specific design choices that make emails easier to read, nicer to look at, and far more likely to convert, without turning your newsletter into a giant image ‘cause no one wants inaccessible, right?!Beyond making your emails “pretty”, we want them scannable & unmistakably on-brand.SPOTLIGHT MOMENTS✦ Why your brand falls apart the second your tools can’t carry it✦ The biggest deliverability myth about visual emails✦ How to structure emails for humans (not algorithms)✦ The design tips behind emails your audience wants to open✦ Why waiting until you’re “ready” is the fastest way to never send the emailTAKE THE STAGE1. Set up your Flodesk account branding with your fonts & colours.2. Build a simple freebie workflow (it can literally be just one email!)3. Create a template to make sending your newsletter easier.4. Then SEND. THAT. EMAIL.——Mentioned in this episode:✦ FLODESK: Get 25% off your first year (*partner link)✦ THE COLOUR CIRCLE: Bring the Canva design you’ve been (over)fiddling with for hoursFollow & Connect with Eva:✦ Say hey on Instagram✦ Check out my Website✦ Get my Uncaged emails——TIMESTAMPS00:00 Welcome to The Freak Show01:11 I used to hate sending my weekly newsletter04:40 Deliverability depends on your design07:47 Creating an end-to-end on-brand email experience12:25 Stop waiting for the perfect moment13:48 So… is Flodesk actually worth it?

New year. Clean slate. Loud internet.Word of the year, vision boards, goal setting, reflection prompts… If January already has you feeling behind & scattered, you’re NOT alone.And whenever I start feeling out of control, I look at my circus & my monkeys.In this episode, I’m walking you through 3 simple, practical ways to reset your brand without a full-on rebrand.“Spring cleaning” belongs in the Spring, so think of this as an opportunity to clear the clutter and make your brand feel usable again right now, as it is.Because when your brand is easier to use and lighter to show up with, you feel prouder to share it & visibility stops feeling like such a heavy lift.Think of it as brand maintenance:Less “new year, new you.” More “same you, but with fewer tabs open.”(Also, take a shot every time I say “off-the-cuff”. Or don’t. We’ve got monkeys to manage.)SPOTLIGHT MOMENTS✦ Why you’re never “too late”, no matter the time of year✦ Why creating a brand maintenance habit keeps momentum going✦ The brand folder system that’ll save you hours of faffing✦ How to reset your website in under 15 minutes (no overhaul required)✦ Creating social templates that make showing up feel lighter, even on low-energy daysTAKE THE STAGEPick one of the 3 resets from this episode and do it this week:Organise your brand assets(Quickly) update your websiteSimplify your social templatesThat’s it. One task.Then DM me and tell me which one you’re starting with: I’ll be cheering you on from the front row.——Mentioned in this episode:✦ ORGANISE YOUR CANVA WORKSPACE: Have your brand assets, templates and projects at your fingertips & save a lot of time!✦ TUTORIAL: Automatically update the year in your website (in Webflow)✦ BROKEN LINK CHECKER: Easily find broken links & get them fixed ASAP.✦ UPDATE YOUR LINK IN BIO: Capture subscribers right from your social media profile (*affiliate link)Follow & Connect with Eva:✦ Say hey on Instagram✦ Check out my Website✦ Get my Uncaged emails——TIMESTAMPS00:00 Welcome to The Freak Show01:32 You’re Not Behind (And There’s No Prize For Starting on Jan 1st)03:22 Reset #1: Organise Your Brand Assets07:17 Reset #2: (Quickly) Update Your Website08:54 Reset #3: Design Social Media Templates To Support You12:10 Closing Thoughts & Next Steps

We’ve all promised ourselves “next week I’ll get my act together.” And today, we’ll talk about how to actually make that happen. I’m joined by business strategist, best-selling author, speaker, and host of the Starting The Conversation podcast Alice Benham to dig into the truth about rebranding when everyone tells you you “don’t need to”.From learning to trust your business-owner gut, handling (unsolicited) feedback to juggling all the moving parts of this full rebrand — brand, website, marketing, wardrobe, and office — one thing’s for sure: what keeps things moving is implementation. We also get digress (as always) into picky girl-lunches, former monochrome palettes, running a business out of Post-it notes, and how to keep showing up in the messy middle of… well, everything.You’ll hear us talking A LOT about taking messy action and how real success comes from consistent implementation. But it can be difficult to find the time, structure & support to stay accountable to your goals. So this is your invitation to join me inside of ON IT, and finally prioritise your own brand & business.SPOTLIGHT MOMENTS✦ The micro-frictions that tell you it’s time to rebrand✦ Filtering feedback & separate useful community input from noise✦ What no one tells you about capacity for all the tiny updates that come with rolling out a rebrand✦ How to market during the “messy middle”: building in public vs. big reveal announcement✦ Why business growth comes from steady & boring action——Mentioned in this episode:✦ ON IT: Cast vision, set goals, track progress & finally work ON your business *(affiliate link)✦ THE COLOUR CIRCLE: Bring the Canva design you’ve been (over)fiddling with for hours✦ Listen to “Forget Notion and Asana — Here’s My System for Staying on Track” on The Ordinary Business Podcast by Jess Freeman✦ Listen to Alice’s “My experience of being bullied online” on Starting The Conversation✦ Listen to how Alice suddenly lost 26K£ due to a software glitch on Starting The ConversationAlice’s rebrand team:✦ Branding: Hannah May, Maybe Design Studios✦ Web Design: Danielle O’Reilly, Finding Design✦ Photography: Chloe Maxwell, Stories by Chloe✦ Personal Stylist: Sophia Bayly✦ Hair & Makeup: Nicola Beddoes✦ Office Interior Designer: Francesca Toman, Ches & CoFollow & Connect with Alice:✦ Follow her Instagram✦ Check out her Website✦ Listen to the Starting The Conversation podcastFollow & Connect with Eva:✦ Say hey on Instagram✦ Check out my Website✦ Get my Uncaged emails——TIMESTAMPS00:00 Welcome to The Freak Show03:52 Alice’s Freak Show Audition08:20 How running a business on post-it notes can work14:09 Micro-friction moments that added up to the big rebrand decision20:23 How to deal with pushback on your rebrand & learn to listen to useful feedback28:43 The engagement high vs. the come-down after the big reveal32:49 Setting the right time & capacity expectations for after the rebrand41:20 Showing up during the messy middle & creating momentum that lasts54:36 Growth isn’t the strategy itself, it’s the implementation of it

If you don’t know what to write your newsletter about this week (or if writing anything for your business makes you wanna scream), today’s episode is exactly what you need.What do “The Unlikely Game Changer”, “The Embarrassing Moment”, “The Necessary Reframe”, “The Truth Comes Out”, and “The Unexpected Transformation” all have in common?They’re the topics inside Sara Joelle’s Swipe File (out NOW) for October!! And in this episode, she’s giving you a FREE, behind-the-scenes walkthrough of how to use it. Yep, you’re getting a front-row seat inside Sara’s squirrel genius brain as she turns one of the topics into a ready-to-go newsletter idea you can send today.And that’s just the opening act.Because Website Girl came to overdeliver, and once she gets going, every sentence is a strategy, and every tangent a mini masterclass. And this conversation is overflowing with copywriting tips & newsletter strategies, that’ll make you want to open a blank doc before the episode’s even finished.SPOTLIGHT MOMENTS✦ Why “write like you’d talk to a friend" is not helpful copywriting advice✦ How to turn boring stories into high-converting content your subscribers wanna read✦ Free walkthrough of Sara’s October Swipe File (and ready-to-use newsletter ideas you can steal today)✦ Newsletters vs. Sales Emails: including how often you should actually send them✦ Why copy comes first and design comes second (always)TAKE THE STAGETake “The Necessary Reframe” topic to write your next newsletter or blog post:Share about a time you were forced to change your perspective about something you’d previously never considered changing your mind on. This can be a shift in mindset, a change in routine, a new perspective about an industry topic, or even something as simple as starting to like someone or something that you previously disliked.Then grab Sara's brand-new Swipe File subscription ($31/month for 31 content ideas that fit any business) to get the other x4 topics, x6 angles per topic, and x7 subject lines per angle…It’s a no-brainer: https://evacoutodesign--btlcopy.thrivecart.com/swipe-file/ (*affiliate link)——Mentioned in this episode:✦ Keep listening to us on Sara’s podcast Point Of The Story: “Cold Pitches, Freak Magnetism, and a Brand Worth Using with Eva Couto”✦ THE COLOUR CIRCLE: Bring the Canva design you’ve been (over)fiddling with for hours✦ SWIPE FILE: Never worry about what to write on your newsletter again (*affiliate link)✦ MAIN CHARACTER MOMENT: Confidently write about yourself in EVERY situation✦ SITE SERIES SPRINT: An actually-easy-to-understand, self-paced website copywriting course✦ SUCCESS STORY: 3-month group mentorship program for copywriters (*affiliate link)✦ WRITE YOUR SITE: Co-working calls to help you start & finish writing your website✦ WEBSITE COPY TEMPLATE: Wicked easy template for writing your website copy✦ COLD PITCHING GUIDE: How-to guide to help you send the best, most professional cold pitch emails in the game✦ Sarah Kleist, Sara’s Website Designer✦ Mathilde Langevin, Sara’s Brand Photographer✦ Smart, Pretty & Awkward newsletter, by Molly Beck✦ The 3-2-1 Newsletter, by James ClearFollow & Connect with Sara:✦ Follow her Instagram✦ Check out her Website✦ Subscribe to Tuesday’s Table Of Contents✦ Listen to the Point Of The Story podcastFollow & Connect with Eva:✦ Say hey on Instagram✦ Check out my Website✦ Get my Uncaged emails——TIMESTAMPS00:00 Welcome to The Freak Show04:09 Sara’s Freak Show Audition10:46 The Reality Of Writing Your Own Website14:58 Why Overthinking Kills Your Brand’s Tone Of Voice24:05 Inside Swipe File: Write Your Next Newsletter Now28:51 How To Tie Everyday Stories To Tips Without Forcing It33:29 Newsletters vs. Sales Emails: Frequency & Content42:10 Selling Without The Girlboss Sleaze45:48 Why Copy Should Always Come Before Design51:34 Audacity As The Key To Success

If you’ve ever felt trapped in a beige wardrobe (or brand), wondering how to break free without losing your nerve, this episode is for you. Eva & Brigitta dive into how the messy overlap of style and branding influences the way you show up online as a personal brand.We unpack why the beige default is holding you back, how to start sprinkling colour into your wardrobe without ending up saying “I have nothing to wear!”, and why your personal style is one of the ultimate expressions of your values and personality. From cybersecurity to fashion, Brigitta is living proof that leaning into what makes you YOU is how you create your unmistakable brand.Expect history lessons, nerdy tangents, and a spicy take that’ll have you rethinking everything about what “professionalism” looks like.SPOTLIGHT MOMENTS✦ The overlap of branding & style as a tangible expression of identity✦ Why beige became the go-to (and why it’s time to exit that curve)✦ The difference between choosing neutrals vs. defaulting to them✦ How to add colour to your wardrobe without tipping into overwhelm✦ Why your outfit can’t fake confidence (but it can amplify it)✦ How the rise of quiet luxury, old money and trad wife aesthetics repackage conformity as “taste”——Mentioned in this episode:✦ THE COLOUR CIRCLE: Bring the Canva design you’ve been (over)fiddling with for hoursFollow & Connect with Brigitta:✦ Follow her Instagram✦ Check out her website✦ Subscribe to The Show Notes✦ Listen to The Style Curious private podcastFollow & Connect with Eva:✦ Say hey on Instagram✦ Check out my website✦ Get my Uncaged emails——TIMESTAMPS00:00 Welcome to The Freak Show02:10 Brigitta’s Freak Show Audition13:35 The Overlap of Branding and Personal Style22:56 Trust Yourself Over a Colour Analysis25:46 Different Contexts, Different Clothes, Same You44:13 How to Start Adding Colour Without Getting Overwhelmed48:41 How to Navigate Fashion Trends57:55 The Problem Pith “Quiet Luxury”, “Old Money” & “Tradwife” Aesthetics01:05:10 Self-Expression Won’t Scare Off Your Dream Clients01:06:32 Closing Thoughts and Next Steps

Something about rags-to-riches stories always rubbed me the wrong way. ‘Cause most online business journeys don’t fit that shiny (and predictable) arc. They’re pretty… normal.Take my own story for example: I followed everyone’s expectations until I said “f*ck it” on Christmas Eve 2019. That was over 6 years ago, and in honour of my 6th Brandversary, I wanted to tell you the real story. From a nightmare internship that had me designing menus in PowerPoint (yes, really) to building a business that lets me own my weird, I’m taking a trip down memory lane. Whether you’ve been here since the very beginning or just started tagging along, here are two big reminders:1) Sometimes all you have to do when you want something is send a DM.2) It takes a village to build a business & keep it running for 6+ years.SPOTLIGHT MOMENTS✦ How regular beginnings get lost in rags-to-riches funnels✦ When a nightmare internship led to starting freelancing✦ Making less than an orange juice an hour (and other corporate red flags)✦ Why it takes a village to build a business that lasts✦ Redefining what "professional" looks like——Mentioned in this episode:✦ B-SCHOOL: Online course for for entrepreneurs who want to build a meaningful, profitable business, by Marie Forleo✦ THE BREAKTHROUGH DESIGNER: 3-month coaching program to take you from frantic freelancer to badass business owner, by One6Creative (*affiliate link)✦ ON IT: Cast vision, set goals, track progress & finally work ON your business, by Alice Benham (*affiliate link)✦ LIFE OF THE PARTY: An all-encompassing social media strategy course to grow an invested community that outlasts the algorithm, by Xanthe Appleyard (*affiliate link)✦ Follow Joana Galvão, from GIF Design Studios ✦ Follow Vix Meldrew, Online Learning Expert✦ Follow Ceels Lockley, Offer Strategy CoachFollow & Connect with Eva:✦ See what my very first website looked like✦ Say hey on Instagram✦ Check out my Website✦ Get my Uncaged emails——TIMESTAMPS00:00 Welcome to The Freak Show00:30 Why Rags-to-Riches Stories Feel Off03:42 My 6th Brandversary & Six Years In Business04:27 The Post-Grad Panic of a Passionate Designer07:56 Rules That Didn’t Make Sense & Internship Red Flags12:41 Quitting on Christmas Eve as My Gift to Myself14:32 Toying with Freelancing and Finding a Mentor16:53 The People Behind Six Years of Success

Time for the second ring of my Three-Ring Confidence framework: Design. Today is all about taking that big top brand energy we uncovered last week and turning it into a visual identity that screams me.Spoiler: designing my own brand wasn’t the smooth ride you’d expect from someone who does this for a living. It was a chaotic, stomach-butterfly-inducing tightrope walk, full of self-doubt and big decisions. From wrestling with colours to taming the shiny-object urge, I’m spilling the tea on how I brought this circus to life without losing sight of who I am. If you’ve ever wondered how to create a visual identity that feels like you, grows with your business, and doesn’t alienate your audience, this is one you’ll want to tune into.And if you want help with rebranding yourself… I’m booking Extravaganza projects for the rest of 2025: only 5 spots left! Apply now & let’s design a brand that looks the part, acts the part & sells out.SPOTLIGHT MOMENTS✦ Why seeing your brand come to life can spark some confidence wobbles✦ How I balanced nostalgia & play with a circus brand theme✦ The tightrope of keeping what works while embracing bold reinvention✦ Avoiding the Frankenstein trap and over-tweaking your brandTAKE THE STAGEWhat’s one visual element in my brand (a colour, a font, an icon) that feels like me, and how can I make it work harder to tell my story? If you’re stuck, revisit last week’s episode for the direction ring to uncover what makes your brand mesmerising before you dive into design.——Mentioned in this episode:✦ THE EXTRAVAGANZA: A 12-week, all-inclusive brand transformation that gives you all the visuals, website and marketing assets it takes to succeed with Flying Colours✦ Katie Pannell, Naming Expert & Founder of 26&thensome✦ Case Study: Brand Naming Flying Colours CreativeFollow & Connect with Eva:✦ Say hey on Instagram✦ Check out my website✦ Get my Uncaged emails——TIMESTAMPS00:00 Welcome to The Freak Show01:02 Three-Ring Confidence Framework: Design02:14 Why Designing My Own Brand Was the Worst (and Best) Thing Ever05:33 Embracing Discomfort: The Key to a Bold Rebrand07:48 From Fun House Concept to Visual Identity11:12 Future-Proofing Your Brand with Intentional Design Choices12:40 Avoiding the Frankenstein Urge in Your Rebrand13:56 The Power of Implementation

Personal branding isn’t just about showing your face on camera, and it certainly isn't influencer-exclusive. As an online service provider, your audience isn’t just buying your service… they’re buying YOU. So let’s unpack how to make your personality the star of your show, so you can avoid the commodity trap and create a brand that’s unmistakably yours.You wouldn’t be here if you weren’t brave, so what if I told you being a personal brand myself landed me a five-figure project once (from buttering toast, nonetheless)? Owning your weird turns lurkers into buyers, so tune in to learn how.SPOTLIGHT MOMENTS✦ Why your audience needs to choose you, not just your service✦ The disconnect that happens when your online personality doesn’t match your real one✦ How visuals set the stage for your brand’s first impressionTAKE THE STAGEWeaving your personality into your brand means being clear on the narrative you want your brand to tell, so start by asking yourself:✦ Does your brand look like it’s run by you?✦ Is it consistent enough to be recognisable?✦ Does it feel like an honest reflection of where you are now?——Mentioned in this episode:✦ THE EXTRAVAGANZA: Your all-access ticket to a full-scope rebrand.✦ Listen to Ep. 025, for how Interact got in touch with me✦ Listen to Ep. 009 to learn all about that 5-figure branding projectFollow & Connect with Eva:✦ Instagram✦ Website✦ Get my Uncaged emails——TIMESTAMPS00:00 Welcome to The Freak Show01:28 The Personal Brand Boom Beyond Creators & Influencers03:16 Finding a 5-Figure Project By Making It Personal05:33 Why Your Audience Needs to Want You Beyond Your Service07:30 The Risk of Mismatched Brand Personality10:25 Why Visuals Are Your Personality’s First Impression15:49 Find Resonance, Not Just Reach16:05 Making Your Brand Unmistakably You