The Gambling Files

Join us as Stuart Hunter discusses the upcoming iGB Live! event in London, the industry innovations, and how the show continues to evolve. Discover what makes this year's event unique and why it's set to be a must-attend for professionals in gaming and betting.What we talk about but in a list with, for reasons unknown, time stamps:The transition of IGB Live from Amsterdam to London and the new opportunities this brings (00:00-02:00)Exciting enhancements including a refreshed floor plan, sports betting focus, and new networking venues (08:00-10:57)The exclusive MA Summit, bringing together investors, regulators, and industry leaders in a private setting (33:00-35:55)Strategies for growth, optimizing the attendee experience, and maintaining high quality standards (26:00-29:24)The importance of London's proximity to finance and recent venue improvements at Excel (25:00-26:00)Unique cultural and safety insights from London and Barcelona based on personal stories (18:00-23:50)The future of industry awards hosted in iconic London landmarks and playful merchandise ideas (13:30-14:42)Insights into the 'London-centric' approach and upcoming projects targeted at high-level industry engagement (33:00-36:04)Chapters, but add a bit because of our sexy music and that:00:00 - Welcome and episode overview 02:00 - Transition of IGB Live from Amsterdam to London 08:00 - Enhancements at IGB Live 2026 10:57 - The new Fox venue takeover and post-show networking 13:30 - Affiliate Awards redesign and exclusive venues 18:00 - Personal stories of London and Barcelona safety tips 23:50 - Merchandise, branding, and fun stories 33:00 - The M&A Summit and industry engagement strategies 36:04 - Future growth opportunities and high-level project highlightsResources & Links:As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

Dive into the fascinating world of arbitrage betting, risk management, and innovation in the gambling industry through expert insights. Sergi Mykhailenko, Chief Product Officer at Odds Market and Betburger, shares the latest trends, technological shifts, and future prospects shaping this dynamic sector. In conversation with hosts Fintan Costello and Jon Bruford, we get into evolution, risk management, prediction markets, and punters – and of course, much more. Things we talk about, but in a list: Sergi explains arbitrage as exploiting discrepancies between sportsbooks, highlighting how they use automated systems to identify thousands of opportunities every second.The discussion covers how sportsbooks' risk management is evolving with AI and data, shortening average account lifespans due to increased technological sophistication.The industry is shifting towards crypto-based platforms with minimal KYC, creating new opportunities and risks for sharp bettors.Prediction markets are seen as a significant frontier, especially with crypto integration and regulatory arbitrage in various countries.Sergi emphasizes the importance of volume and diversification for sharp players, and how bookmakers attempt to detect and restrict successful arbitrageurs.The conversation also touches on the future of in-play arbitrage, the role of data-driven decision making, and how regulation shapes market opportunities.Choice quotes: "I think I may have found the world's easiest job. It's basically hot and sunny in Las Vegas for three hundred and sixty days of the year." Bruford"The rise of crypto and prediction markets is fundamentally shifting risk management – they are lowering barriers and increasing speed." Sergii Mykhailenko"Arbitrage is a vital part of the stock market or part of efficient markets because it gets to the true price quicker." Fintan CostelloChapters and all that, but add 30 seconds or so because of all the razzamatazz: 00:00 - Introduction to the podcast and hosts' recent Vegas trip04:24 - Sergii’s background and his role at Odds Market and Betburger06:24 - The importance of arbitrage and sports betting tools09:54 - How Betburger helps bettors find arbitrage opportunities14:22 - Handling situation when outcomes include draws and overtime17:13 - Industry evolution and risk management advancements19:47 - The transition from gambling expertise to IT-driven risk management23:43 - Prediction markets, meme coins, and regulatory challenges30:42 - Shifts in crypto betting due to KYC and ease of access35:21 - Risks and trust issues for bettors in crypto sportsbooks40:43 - Operator behaviours around player limits and risk strategies52:39 - The upcoming World Cup and sports arbitrage opportunitiesResources & Links:Sergii on LinkedIn - https://www.linkedin.com/in/sergey-mykhailenko/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

Join hosts Jon Bruford and Fintan Costello as they dive into the intricacies of government decision-making, UK gambling industry impacts, and US gambling evolution, with insightful comments from seasoned journalist Matthew Lynn. This episode unravels the complex relationship between politics, economics, and gambling regulation across the UK and US –perfect for industry insiders and curious listeners alike.Things we talk about, but in a list: The short-termism of political leaders, especially in economic policymaking, exemplified by UK Chancellor Rachel Reeves’ gambling tax decisionsThe economic and social impact of tax increases on the UK high street gambling industry and related sectors like horse racingUS gambling landscape: legal sports betting expansion, prediction markets, and tribal influence in regulationThe influence of political and economic backgrounds of leaders on fiscal decisions and public industry healthThe chaotic nature of political leaks and media strategy around budgets and tax policiesPotential future developments in US gambling regulation and the role of tribal governmentsChoice quotes: Matthew Lynn: "Rachel Reeves, who's a pretty terrible Chancellor in my view, put up gambling duty quite significantly in the last budget. And it's clearly backfiring."Matthew Lynn: "The gambling industry is a major British industry. It's also a major industry on the high street. Go to any high street anywhere in Britain, you get to see a bookmaker."Jon Bruford: "The gambling industry is the easy puppy to kick."Fintan Costello: "The shop closures would probably happen anyway, because a lot of the tax changes were aimed at the online gambling rather than the land-based stuff."Chapters and all that, but add 30 seconds or so because of the sexy music. Also there are a lot of them so you might want to sit down before you read this: 00:00 - Introduction to the podcast’s international focus and hosts' banter 01:14 - Insights into the UK’s political stance on immigration and industry reflections 02:42 - Sponsorship mentions and industry service providers (OptiMove, GLI) explained 05:13 - Overview of upcoming industry events and awards in gambling 07:11 - Guest Matthew Lynn joins to discuss UK fiscal policy, gambling taxes, and political decision-making 12:15 - Deep dive into the UK’s recent gambling duty hike and industry repercussions 14:08 - The broader economic effects of tax policies on high street gambling venues and related industries 19:33 - Critique of Rachel Reeves’ short-term fiscal strategies and their long-term risks 20:02 - The impact of increased taxes on the UK gambling industry and potential spillover into horse racing 22:15 - Discussion on political short-termism, government indecisiveness, and the importance of experienced leadership 23:36 - US gambling landscape: regulation of sports betting in various states, prediction markets, and federal vs state oversight 38:34 - The emerging dominance of prediction markets and the strategic influence of tribes in US gambling regulation 44:36 - US political and economic updates: President Biden, foreign policy, and upcoming challenges for the US 55:24 - Final reflections on government chaos, industry resilience, and unpredictable futuresResources & Links:Matthew on LinkedIn - https://www.linkedin.com/in/matthew-lynn-0b131a1/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode of The Gambling Files, Fintan and Jon explore innovative casino game designs, the importance of influencer marketing, and strategies for successful game launches. Join us for a deep dive with Angel Espino, a casino game development specialist, and industry veterans as we discuss what it takes to create compelling, fast-paced, and engaging games that resonate with the next generation of players.Things we talk about, but in a list: The creative process behind designing PokerJack, a game combining poker and blackjack mechanicsHow the game speeds up play and maintains player engagementThe significance of influencer marketing in game promotion and reaching new audiencesStrategies for casinos to test and implement new games effectivelyThe challenges in breaking into crowded casino floor spaces and how to stand outThe importance of simplicity in game design for quick adoption by dealers and playersHow local and tribal casinos serve as ideal testing grounds for new gamesThe evolving landscape of casino marketing, including social media and influencer collaborationsInsights into game licensing, the site license model, and the importance of timing and luck in game successThe future of casino gaming and emerging trends like online influence marketingChoice quotes: "The episode is chock-full of great quotes. Instead of reading them here, come and have a listen. TOTALLY worth it.”Chapters and all that, but add 30 seconds or so because of the sexy music. Also there are a lot of them so you might want to sit down before you read this: 00:00 - Introduction to the episode and guest Angel Espino 01:07 - The humorous conversation about swagger and rhythm in walking 02:26 - Overview of sponsors and media ventures, including Desert Island Discs concept03:54 - Highlighting industry guests and their unique stories 05:00 - Discussion about the evolution of casino game innovation and testing environments06:47 - The significance of simple, fast-paced games for casino floors 07:44 - Recognizing key supporters like GLI and their role in game verification 08:57 - Expectations for G2E conference and the importance of industry events 09:45 - Understanding the testing and approval process in casinos 12:27 - Introduction to the game's mechanics—Poker Jack—combining poker and blackjack13:51 - Betting strategies and the gambling mathematical foundation of Poker Jack 15:16 - Side bets, super shot wagers, and game payout structures 16:12 - The potential for game modifications like introducing like introducing zero cards17:43 - House edge calculations and target qualifiers based on dealer qualification criteria18:11 - Call bets, double call bets, and decision processes for players 19:25 - Explaining the rules of three-card poker for game understanding 20:03 - Dealer qualifications and strategic considerations in game design 22:07 - Speed of game play and the appeal of action-packed casino games 23:03 - House edge variations based on different dealer qualification thresholds 24:26 - Testing phases and initial implementations at casinos like Ameristar and Minnesotan properties 25:02 - The importance of dealer training and simplicity for rapid adoption 27:13 - Testing, KPIs, and how casino properties evaluate new game performance 28:48 - The significance of game placement and marketing within casino spaces 30:17 - Influencer marketing and real estate as tools to stimulate interest 32:07 - Challenges in gaining shelf space with blockbuster casino games 33:42 - The rarity of successful game launches and ongoing industry difficulties 34:11 - Licensing models and site licenses for game distribution 35:02 - The complexity of game implementation and the importance of timing 36:43 - Tribal casinos as early adopters and testing grounds for new games 37:20 - The importance of presentation, quick explanations, and dealer training for successful pitches 38:27 - Developing easy-to-understand games for quick onboarding in casinos 39:04 - Influencer impact on online marketing and game popularity 44:37 - Strategies for creating buzz via streaming and social media 45:34 - The viral potential of local food and entertainment influencers 46:37 - Building relationships with influencers for ongoing game promotion 50:23 - The role of influencers in driving traffic and gaming interest 51:21 - How customer demand shapes the casino game landscape 52:07 - Innovative use of branding and swag for marketing presence 54:29 - Availability of Poker Jack online and upcoming launches 56:16 - Creative branding ideas, including merchandise and unique sponsorships 57:38 - The importance of resourcefulness and tailored game marketing 58:36 - Challenges of entering crowded casino markets and the importance of timing 59:10 - Industry expert insights on luck, market conditions, and game placementResources & Links:Angel on LinkedIn - https://www.linkedin.com/in/angel-espino-800b2911/Casino Gaming Development on LI: https://www.linkedin.com/company/casino-gaming-development/posts/?feedView=allAs ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

Join us for an insightful conversation with Anastasia Rimskaya, Chief Account Officer at Aviatrix, as we delve into the evolution of crash games, their integration into mainstream iGaming, and the innovative features shaping the industry’s future. We get into the category’s rise (and rise), innovations within crash games, the difficulties of regulation and licensing, how the company might grow and move forward, and some neat new tricks we will be seeing soon… Of course, we go into way more than this, but you get the idea.Chapters (but add a bit, like 30 seconds, for the intro. Mind you, I chopped some out of it as well later on so… Hey, maybe these are just right!):00:00 - Welcome and guest introduction01:17 - What does Aviatrix do and their core product02:55 - Mechanics of the crash game and NFT airplane customisation04:42 - Mainstream adoption and market evolution06:33 - Social features: Skins, clans, and community engagement08:52 - Licensing and regulatory landscape11:14 - Dealing with regulators and compliance13:32 - Reputation and perception of crash games16:03 - Future trends and innovations in crash and iGaming18:47 - Expanding into slots, instant games, and metaverse experiences21:05 - Key markets and player demographics23:24 - The simplicity and universality of crash games25:00 - The concept of crash games as a 'perfection' in game design27:38 - Closing thoughts and upcoming game titles37:40 - Final remarks and contact informationThis episode offers a comprehensive look at how innovation, social features, and strategic regulation are shaping the future of crash and iGaming. Whether you're a game developer, operator, or enthusiast, you'll gain valuable insights into what makes these games engaging, compliant, and scalable across global markets.Choice Quotes:"The simplicity of crash games is their genius; anyone can pick it up in seconds.""NFT-enabled airplanes bring a unique customisation to the gaming experience.""Our focus is on creating AAA products with high-quality design and gamification.""Crash games have become a staple in casinos worldwide, a must-have in any portfolio.""We are always adding different gamifications and features to entertain players."Anastasia on LinkedIn - https://www.linkedin.com/in/anastasia-rimskaya/https://www.aviatrix.bet/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode of the Gambling Files Podcast, hosts Jon Bruford and Fintan Costello engage in ‘humorous banter’ while introducing their guest, Josh, co-founder and CEO of ChatBet AI. The conversation covers various topics, including sponsorships, personal updates, and the innovative functionalities of ChatBet AI, which allows users to place bets directly within messaging apps. The hosts explore the significance of user engagement in the gambling industry and how technology is reshaping the betting landscape. In this conversation, the speakers delve into the innovative technology behind sports betting interactions, focusing on the integration of AI and messaging platforms. They discuss how AI can enhance user experience by allowing for intent-driven interactions, the importance of responsible gambling measures, and the evolution of user behaviour in betting. The conversation also touches on the challenges of regulatory compliance and the future prospects of AI in the betting industry.What we talk about, but in a list: The podcast opens with humorous banter between the hosts.Sponsorships play a crucial role in the podcast's funding.Personal updates reveal Jon's move to a disabled-adapted house.ChatBet AI allows betting through messaging apps like WhatsApp.Operators can engage users more effectively through personalized messaging.Messaging apps have a high user engagement rate.The importance of reducing friction in the betting process is emphasized.Operators can create one-to-one conversations with users.The podcast highlights the evolving landscape of iGaming.The hosts express excitement about the future of technology in gambling. The technology allows for direct messaging with betting companies.AI can autonomously place bets without human intervention.Messaging platforms are becoming the primary interface for betting.User intent can be captured more effectively through natural language.Responsible gambling measures are integrated into the AI system.The evolution of user behaviour is shifting towards messaging apps.AI systems must be trained to understand user language and intent.Regulatory compliance remains a critical aspect of AI in betting.The market is seeing a shift towards personalised user experiences.ChatBet is currently operational in regulated markets like Peru and Mexico.Choice quotes: "Sponsorships are available""Messaging is the new interface.""Intent-driven execution is the future.""Messaging is not just another channel.""We are capturing intent at the source."Chapters (but add 30 seconds or so because of the music, innit):00:00 Introduction and Banter01:28 Sponsorships and Promotions05:58 Personal Updates and Life Changes08:17 Guest Introduction and ChatBet AI Overview10:31 ChatBet AI Functionality and User Engagement14:53 Understanding the Technology Behind Betting Interactions17:02 The Role of AI in Sports Betting20:57 Transforming User Experience with Intent-Driven Interaction24:51 Addressing Responsible Gambling and Regulatory Challenges30:43 The Evolution of User Behavior in Betting37:29 Building a Robust AI System for Betting40:27 Current Market Applications and Future ProspectsJosh on LinkedIn - https://www.linkedin.com/in/joshuaswerdlow/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

In this decadent, luxurious episode of The Gambling Files, we explore innovative approaches to risk management in online gambling, featuring insights from Hayden Bowman of iBankroll and Bernard Marantelli of White Swan Data. Discover how liquidity provision, data analytics, and regulation are shaping the future of gaming and betting industries.Chapters (but add maybe 25 seconds for the music and that):00:00 Introduction and Podcast Hosts01:09 Guest Introductions: Hayden Bowman and Bernard Marantelli01:41 Overview of GLI and Sponsorships04:17 Introduction to iBankroll and its Core Services05:39 What is Bankroll as a Service (BaaS)?07:03 Mechanics of Liquidity Provision in Gambling09:00 Handling Large Payouts and Risk Scenarios10:41 Fraud Risks and Player Retention Strategies12:07 Liquidity Constraints in Crypto and Top Operators13:16 The Commoditisation of House Bankroll Management14:32 Player Experience and Liquidity Challenges15:34 Deliberate Casino Management and Payout Delays16:22 Building Trust and Industry Transparency17:29 Funding and Business Model of iBankroll18:22 Future Plans and Expansion of Liquidity Services20:12 Sportsbook Liquidity and Risk Hedging21:52 Whiteswan Data: Market Mispricing and Opportunities22:53 Market Efficiency and Data Analytics in Betting23:48 The Shift from Predatory to Gamekeeper Models25:34 Adding Value Across the Gaming Ecosystem27:32 Prediction Markets and Future Trends31:33 Regulation and the Future of Prediction Markets33:56 Volatility, Entertainment, and Social Betting36:17 Recruitment of Quantitative and Data Science Talent39:24 Advice for Young Professionals in Gaming and Gambling41:14 The Importance of Surrounding Yourself with Driven People44:37 Lottery Payouts, Taxation, and Risk47:52 Michael Owen and Personal Anecdotes48:33 Closing Remarks and ThanksUseful resourcesGaming Laboratories International (GLI) - https://gaminglabs.comOptiMove - https://optimove.comWorld Gaming – www.worldgaming.comWhite Swan Data - https://whiteswandata.com/iBankroll - https://ibankroll.comHayden on LinkedIn - https://www.linkedin.com/in/hayden-bowman/Bernard on LinkedIn - https://linkedin.com/in/bernardmarantelliAs ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode of The Gambling Files podcast, hosts Jon Bruford and Fintan Costello explore various themes related to gambling, sports betting, and the upcoming World Cup. Joined by guest Jeevan Jeyaratnam from Abelson Sports, they discuss the adaptability of the brain, the importance of marketing in engaging casual bettors, and the evolving landscape of prediction markets. The conversation also touches on the ethical implications of celebrity involvement in betting and the strategies operators can use to attract and retain customers during major sporting events.The things we talk about, but in a list: The brain is incredibly adaptable, adjusting to new experiences like wearing contact lenses.World Cup 2026 is expected to have a significant impact on North American sports betting.Engaging casual bettors requires building narratives around less popular matches.Prediction markets are gaining traction, but their long-term sustainability is uncertain.Celebrity involvement in betting raises questions about ethics and insider information.The importance of marketing strategies in the gambling industry cannot be overstated.Casual bettors are more likely to engage with narratives and stories around games.The betting landscape is evolving with new technologies and market dynamics.Understanding customer behaviour is crucial for operators during major sporting events.The future of sports betting will likely involve more integration of technology and data analytics.Choice quotes: "The brain is incredibly adaptable.""World Cup 2026 will be a big deal.""Engaging casual bettors is key."Chapters (but add 30 seconds because of the music, probably)00:00 Introduction and New Format Exploration03:05 Contact Lenses and Vision Adjustments05:58 The Brain's Adaptability and Surgery Insights11:59 Podcast Sponsors and Marketing Insights14:54 Introducing the Guest and Podcast Evolution16:10 Introduction and Background of Abelson Sports22:10 The Impact of Major Sporting Events30:02 World Cup Dynamics and U.S. Engagement36:59 Betting Patterns and Market Engagement Strategies42:02 Emerging Trends in Betting and Customer Engagement43:19 The Rise of Prediction Markets45:51 Market Manipulation and Its Implications48:58 Impact of Non-Regulated States on Betting Markets50:51 Novelty Markets and Their Appeal55:58 The Future of Prediction Markets01:00:01 Closing Thoughts and ReflectionsJeevan Jeyaratnam on LinkedIn: https://www.linkedin.com/in/jeevan-jeyaratnam-abelsonodds/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode of the Gambling Files podcast, hosts Jon Bruford and Fintan Costello discuss Jon's recent trip to Barcelona, sharing experiences from the ICE event, dining adventures, and encounters with pickpockets. They also delve into the highlights of the Gambling Book Awards, including the presentation of awards and the excitement surrounding the event. The episode concludes with discussions about new sponsorships and upcoming events in the gambling industry. We’ve kept it simple this episode.Choice quotes:"I went to Barcelona with Snoopy.""The crowd went wild!""It's a nice endorsement."Chapters, but you might want to add 30 seconds to these because of the music…00:00 Welcome and Barcelona Adventures03:02 Dining Experiences in Barcelona05:57 Encounters with Pickpockets12:11 The Gambling Book Awards24:00 New Sponsorships and Future EventsYeah, we’re on LinkedIn. And so is Pini!: https://www.linkedin.com/in/piniyakuel/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services around the world.GLI provides suppliers, operators, and regulators with expert guidance for navigating the future of gaming and ensuring gaming innovations meet regulatory standards with confidence in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

After a mercifully brief introduction [0:00 – 7:26], Fintan and Jon welcome Clarion Gaming’s (OR IS IT?) Stuart Hunter to talk about next week’s big ICE show.He shares insights on the preparations, challenges, and innovations that will enhance the attendee experience, highlights the importance of the StandOut Awards, the (surprise!) rebranding of Clarion, and the strategic partnerships that will shape the event. Additionally, he provides practical tips for attendees on navigating the venue and transportation options, emphasising the growth and evolution of the gaming industry [7:27 – 50:30]Choice quotes: "The StandOut awards recognise those people.""It's a lighthouse moment once a year.""We're excited. We'll be there."Stuart Hunter on LinkedIn: https://www.linkedin.com/in/stuart-hunter-6456691b/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

We open with Jon still sounding a bit sad without Fintan, but he really is trying his hardest [0:00 – 4:48].Then the chaps meet Thomas Smallwood, CCO, and Daniela Lanzolla, COO of OpenSlots. The conversation delves into the structured process of game creation, emphasizing the importance of initial documentation and the rapid turnaround for mockups and animations. Daniela Lanzolla outlines how the game creation process is organized into milestones, with a focus on collaboration between various teams, including graphic design and marketing, to ensure that the final product aligns with the client's vision [4:49 – 45:48].Thomas Smallwood on LinkedIn: https://www.linkedin.com/in/thomassmallwood/Daniela Lanzolla on LinkedIn: https://www.linkedin.com/in/daniela-lanzolla-741457145/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

We kick off with just Jon talking about stuff and things [0:00 – 5:09], before the episode proper. He sounds kind of sad without Fintan there though. In this episode, Mark Flores Martin and Adam Davis from Xgenia discuss the evolution of their AI-driven game development platform, the importance of integrating AI into business processes, and the future of automation in the gambling industry. They explore the challenges and opportunities presented by AI, emphasizing the need for a solid foundation in AI integration and the potential for agentic AI to revolutionize workflows. The conversation highlights the balance between human oversight and AI capabilities, as well as the growth and adaptation of Xgenia in a rapidly changing technological landscape [5:10 – 59:09].Choice quotes:"We're an AI-first company.""AIs can make errors.""We need more AI."Mark Flores Martin on LinkedIn: https://www.linkedin.com/in/markfm/Adam Davis on LinkedIn: https://www.linkedin.com/in/adamodavis/As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble reindeer selves.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. No nosebags for these guys!Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. If Optimove were a reindeer, you know they’d be Rudolph. Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do. And that’s why they’re Santa, and the industry is the grateful recipient of their mighty gifts.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

We kick off with some fluff, nonsense and frippery from Fintan and Jon [0:00 – 10:42] before meeting our exalted guest. Now, apologies for a couple of things on this episode. Fintan’s mic goes weird (most noticeable on the intro), and our guest is a tiny bit quiet.We discuss the evolving landscape of gambling compliance with James Killsby from Vixio Gambling Compliance, getting into the recent tax changes in the UK gambling industry, the implications for horse racing, the rise of the black market, and the challenges faced by suppliers in obtaining licenses. The conversation also touches on the fragmented nature of the US gambling market and the potential need for federal oversight to create a more cohesive regulatory environment. Finally, they explore the declining popularity of horse racing and the political dynamics that influence its future.Choice quotes:"It's a dark day for the UK industry.""Horse racing is declining worldwide.""Horse racing is the sport of kings."James Kilsby on LinkedIn: https://www.linkedin.com/in/james-kilsby/As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble reindeer selves.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. No nosebags for these guys!Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. If Optimove were a reindeer, you know they’d be Rudolph. Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do. And that’s why they’re Santa, and the industry is the grateful recipient of their mighty gifts.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/