Merch, Mindset & Monetization: Bridging the Gap Between Gigging and Fanbase-Building

About this episode

Jared Judge interviews Jack McCarthy about e-commerce strategies for gigging musicians to enhance their revenue and fanbase.

In this episode, Jared sits down with Jack McCarthy from Indie X and Indipreneur to explore how gigging musicians—especially those playing corporate events and weddings—can tap into e-commerce strategies traditionally reserved for artists with large fanbases. They discuss the power of owning your audience data, creative ways to introduce merch even without original music, and how to ethically increase your revenue per gig. Whether you play 200 shows or 30 shows a year, this conversation is pa...

People in this episode

Host: Jared Judge

Guest: Jack McCarthy

Topics covered

• merchandising
• e-commerce
• audience engagement
• revenue strategies
• gigging musicians

Keywords

• gigging musicians
• merch
• audience data
• revenue per gig
• corporate events

Mentioned in this episode

Organizations: Indie X, Indipreneur

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