Why Marketing Yourself as a High-End Service Changes Everything

About this episode

Jared discusses the importance of positioning musicians as high-end services to attract premium clients.

In this episode, Jared explains why musicians should position themselves as high-end services rather than just artists. Using Apple vs. Chromebook as an analogy, he breaks down how to target corporate events, weddings, and galas where clients value the guest experience and are willing to pay premium rates.

People in this episode

Host: Jared Judge

Topics covered

• marketing
• high-end services
• musicians
• corporate events
• weddings
• gala events
• guest experience

Keywords

• musicians
• marketing
• high-end services
• corporate events
• weddings
• gala events
• guest experience

Mentioned in this episode

Organizations: Apple, Chromebook

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