The Girls in Marketing Podcast

Welcome back to The Girls in Marketing Podcast!In this episode, we’re diving into the latest AI updates and platform features shaking up the marketing world. From Google’s new AI Marketing Advisor to Instagram’s fresh DM tools, we’re breaking down what these innovations mean for marketers and creators alike.Plus, we’re talking about the power of nostalgic marketing, the evolving role of social media for small businesses, and what it really takes to build confidence in your career. We also answer your audience questions with Sophie Lee and share the behind-the-scenes of launching our Freelancing for Marketers course.Whether you’re riding the AI wave or reflecting on the campaigns that shaped you, this episode is packed with practical insights, honest reflections, and community-driven chat.Chapters:00:00 Introduction and Weekly Highlights00:48 Google's AI Marketing Advisor05:25 Instagram's New DM Features14:54 Google's AI Shopping Experience19:32 Small Businesses and Social Media Marketing23:55 Audience Questions with Sophie Lee25:40 Embracing Fear and Building Confidence28:17 Launching the Freelancing for Marketers Course32:32 Nostalgic Marketing Campaigns40:17 Podcast Recommendations and Insights44:44 Creative Marketing Campaigns48:31 Conclusion and Community Engagement

Welcome back to The Girls in Marketing Podcast! In this episode, we’re diving into the latest marketing news that’s got everyone talking - from the rise of AI dolls on LinkedIn (yep, that’s a thing) to the newest updates from Canva’s Create event. We’re also breaking down the Gen Z trends that brands really need to pay attention to including ethical branding, social media habits and travel inspiration. Along the way, we unpack Meta’s legal drama with the FTC, Instagram’s lockable posts experiment, Ben & Jerry’s unapologetic activism, Pepsi’s ongoing identity crisis, and why everyday marketers deserve more credit. It’s a packed episode full of branding insights, big ethical questions and a reminder that marketing is constantly evolving and Gen Z is leading the charge. Let’s get into it.Chapters:00:00 Introduction and Major Marketing News01:02 Canva Create Event Highlights05:23 Meta's FTC Challenge and Its Implications06:57 Instagram's Lockable Posts Experiment10:06 Gen Z Travel Trends and Social Media Influence16:06 Guess the Brand by Their Mission Statement23:03 Personal Touch in Jewelry Branding23:52 Ben & Jerry's Social Mission24:38 Pepsi's Challenging Brand Identity29:18 AI Doll Trend: Fun or Ethical Dilemma?36:59 L'Oreal's 'Never Your Fault' Campaign40:40 Celebrating Everyday Marketers43:55 Podcast Wrap-Up

Grab a ticket Advertising Week Europe 2025 here.Welcome back to The Girls in Marketing Podcast!In this episode, we’re breaking down Instagram’s controversial AI-generated comments and exploring Google’s latest privacy move with shielded emails. We also dive into TikTok’s push for longer videos, the growing debate around AI and copyright, and the mental health challenges facing marketers today.Plus, we’ve got actionable tips for boosting your corporate LinkedIn page, a deep dive into Jaguar Land Rover’s bold rebrand, and insights into why brands might be strategically killing their own products. Tune in for inspiration from standout campaigns, including Flo Health’s impactful taboo-breaking initiative, and find out how creativity can flourish even on a tight budget.It’s a packed episode, filled with insights and campaigns!Chapters:00:00 Introduction01:15 Instagram's AI Generated Comments06:35 AI and Copyright Protection10:31 Longer Videos on TikTok14:21 Google's Shielded Email Update17:06 Workplace Stress and Mental Health23:55 Community Q&A24:27 Top Tips for Growing a Corporate LinkedIn Page26:28 The Importance of Organic Content on LinkedIn29:10 Staff Picks: Noteworthy Campaigns29:27 Jaguar Land Rover Rebrand: A Case Study33:40 Advertising Week Europe Event34:25 Brands Killing Their Products: A Trend?40:28 Flo Health Campaign: Breaking Taboos44:31 Creative Marketing on a Budget46:38 Final Thoughts

Welcome back to The Girls in Marketing Podcast!In this episode, we’re exploring the latest updates in social media and tech, from YouTube’s plans for the future to TikTok’s growing influence on the music industry. We’re also breaking down Instagram’s new dislike button and Google’s AI-powered career tool, Career Dreamer.What do these changes mean for marketers and content creators? And how can professionals stay ahead in an industry that’s constantly evolving?Social media and technology move fast, but we’re here to help you make sense of it all and stay ahead of the curve.Chapters: 00:00 Introduction00:48 BuzzFeed's Positive Social Media Platform06:55 Instagram's New Dislike Button for Comments12:14 YouTube's Evolution and Future Plans17:01 Google's AI Career Tool: Career Dreamer20:21 TikTok's Impact on Music Discovery26:57 The Impact of TikTok on Music Discovery27:51 Insights from Marketing Experts28:34 Understanding the Customer Journey30:58 Optimising Customer Communications39:53 Exploring New Brand Collaborations43:44 Mr. Beast on Diary of a CEO46:57 Burberry's Nostalgic Campaign49:42 Final Thoughts and Wrap-Up

Welcome to Season 6 of The Girls in Marketing Podcast 🎉 We’re kicking things off with a deep dive into the latest social media shake-ups, from the potential TikTok ban to Instagram’s ongoing identity crisis. What do these changes mean for marketers, brands, and creators? And how can businesses build long-term brand loyalty in a world where platforms are constantly evolving? Chapters: 00:00 Welcome to Season Six! 00:19 Social Media Chaos: TikTok and X Updates 02:30 Diversifying Platforms: Lessons from TikTok Ban 06:03 Instagram's Identity Crisis 12:07 The Rise of Video Content Across Platforms 14:27 Industry Research Insights 17:23 TikTok as a Search Engine 23:52 Building Trust with Brands through Social Media 25:14 The Role of Social Media in Customer Journeys 26:26 Retaining Customers through Social Media 28:27 The Importance of Brand Transparency 31:55 Effective Email Marketing Strategies 35:16 Introducing a New Segment: Your Questions Answered 36:09 Insights from Jo Bird on Creative Marketing 38:17 The Value of Individuality in Marketing 43:27 Community Building and Customer Loyalty 47:37 Emotional Marketing Campaigns 50:51 Wrapping Up and Final Thoughts

We’re not crying, you are… Welcome to the final episode of The Girls in Marketing Podcast Season 5! Today, Olivia sits down to revisit your favourite podcast episodes from this season. It’s no secret that Season 5 has officially been the biggest season of The Girls in Marketing Podcast so far, hitting 150,000 listens! It’s been an amazing season filled with marketing advice from the best minds in marketing and we have loved every single episode we have recorded. In today’s episode, we are going to be diving back into your favourite moments from this Season. From creative discussions with Jo Bird to SEO strategies with Areej AbuAli, we really did cover a lot this season. Make sure to check out our sponsors for this season: Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝 As always, we are SO grateful for all your support on this season of the podcast. We know how much the podcast means to you all and we never take your support for granted. Although the podcast is over, it doesn’t mean your learning and development with Girls in Marketing has to be too! You can check out the links below to see how you can get involved with us. USEFUL LINKS: Girls in Marketing Events Calendar: https://girlsinmarketing.com/events/ Register for DMIP2024: https://girlsinmarketing.com/digital-marketing-internship-programme/ Take our Digital Skills Audit: https://girlsinmarketing.com/digital-marketing-skills-gap-audit/ Become a Girls in Marketing Member: https://girlsinmarketing.com/for-marketers/membership/ Thank you for your support and enjoy the episode! Girls in Marketing

Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 Welcome to another episode of The Girls in Marketing Podcast. Today, we are joined by our final guest of Season 5 and it’s a special one. Joining us today is Sophie Lee, the incredible founder of Electric Peach, a decentralised brand and marketing agency working with some of the top talent in the industry. Sophie has had an amazing journey in the marketing world so far, and we’re sure you’ll learn lots from this episode. We’ll dive into: -How Sophie got started in marketing -Her role at Disney in Shanghai -Her opinion on manipulation in marketing -How to measure impact beyond just ROI. This episode is a great episode to mark the final guest The Girls in Marketing Podcast Season 5! If you’ve loved our podcast so far, please like and follow our show. We’ll see you next week for the penultimate episode of The Girls in Marketing Podcast.

⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 Welcome to another episode of The Girls in Marketing Podcast! Today, we're diving deep into the world of branding with a special guest who has played a pivotal role in transforming a popular UK reality show, Love Island, into a brand recognised across the globe. Lauren Watson has worked on the branding for your favourite shows, such as Love Island and Queer Eye. As the Brand Lead at ITV, she has created some of the most innovative and successful branding campaigns on television. Her expertise in crafting brand stories and her passion for connecting with audiences have set her apart as a true leader in the field. In this episode, you'll discover: - The innovative strategies and marketing techniques that propelled Love Island to a global brand - Behind-the-scenes insights into the creation and execution of the show's branding and promotional campaigns. - Working at ITV and Universal Music Group, including a marketing campaign with Katy Perry - The common mistakes of bad branding - Tips and lessons from one of the industry's top marketing experts on driving brand loyalty Whether you're a Love Island superfan, a marketing enthusiast, or someone curious about marketing and branding, this episode is packed with valuable takeaways. Tune in to hear the stories, strategies, and secrets that turned Love Island into a worldwide brand! If you enjoyed this episode, please like and follow our show. We’ll see you next week for another episode of The Girls in Marketing Podcast. ⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Connect with Lauren Watson here.

Find out more about Hostinger here⁠⁠⁠👩‍💻 Money is a taboo topic for many. However, that stops today. In this exclusive episode of the Girls in Marketing Podcast, we tackle the financial challenges faced by you in a Girls in Marketing community Q&A. We asked for your questions on Instagram and you sent in your problems. Topics covered in this episode include: - Pricing yourself as a marketer - Understanding if you’re being paid appropriately - Keeping a healthy cash flow when you work for yourself - Pitching for paid training opportunities No matter what stage of your marketing career, this episode is packed with valuable insights and actionable advice to help you get financially stable. Tune in and get your money questions answered! If you want to get involved in future episodes, make sure you follow us on Instagram: https://www.instagram.com/girlsinmarketing/ Remember to check out Hostinger by clicking here. See you next week for another great episode!

Find out more about Hostinger here⁠⁠👩‍💻 Welcome back to another episode of the Girls in Marketing Podcast! Today, we have a special episode with the founder of one of the most powerful marketing communities around, Areej AbuAli. Areej initially made a name for herself in the SEO world working with huge household names such as Zoopla and Papier. Areej is also the brilliant mind behind Women in Tech SEO, a global community that supports and empowers women in the technical SEO field. In this episode, we dive into the world of technical SEO, exploring its complexities and the role it plays in your broader marketing landscape. Areej shares her journey, the challenges she faced, and how she built a thriving community that has become a vital resource for women in the industry. This episode covers a range of marketing topics, including: 💻 What Technical SEO is and how it relates to your wider marketing strategy 🔍 Strategies you can implement to boost your SEO efforts 🤩 Taking the plunge of working for yourself 📲 Building a community of thousands online If you enjoyed this episode, please make sure to leave a rating and review as it helps The Girls in Marketing Podcast become even better. We’ll see you next week for another great episode. USEFUL LINKS: ⁠Find out more about Hostinger here⁠⁠⁠👩‍💻 You can follow Areej here: https://www.linkedin.com/in/areejabuali/ Apply to our Digital Marketing Growth Programme here.

Find out more about Hostinger here👩‍💻 Today, we have an influencer marketing special for you on the podcast. We are joined by Lauren Stretch, Head of Influencer and Social Marketing at FaceTheory. With a background spanning across a range of beauty and fashion roles, Lauren has leveraged her fascination with influencer marketing to build a career she loves. Lauren has worked on some pretty cool influencer marketing campaigns, including ASAP Rocky, Sarah Ashcroft and Rachel Leary, so stay tuned until the end to hear all the influencer marketing tea. Throughout her career, she has worked for brands like GUESS, Missguided, TooFaced, and now she’s working in influencer marketing at FaceTheory. This episode discusses: 😳 What working in beauty marketing is REALLY like 🤑 How career currency can boost career progression 🌟 Lauren's favourite influencer marketing campaigns 🧑‍💻 Why the content marketing landscape is changing If you want to see more guests like Lauren on the podcast, please go like and subscribe to our podcast as it really helps us out. This is a great episode with Lauren, if you enjoy it make sure to share it with your marketing friends.

⭐️ Start your passion project with Hostinger here: ⁠⁠⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠⁠⁠ ⭐️ Gain exclusive access to the social media strategies, tactics, and lessons that have propelled Monzo's social media success as a disrupter bank. In this episode of The Girls in Marketing Podcast, Olivia sits down with social media royalty, Richard Cook, Social Media Lead at Monzo Bank, as he delves into the captivating world of social media marketing. In this episode, you'll discover the journey behind Monzo's remarkable success in social media marketing as Richard shares his invaluable insights and strategies, despite having an untraditional route into marketing. This episode discusses: Building a multi-platform social media strategy Working with an FCA-regulated brand Adopting a creative approach to social media Having an untraditional route into marketing A huge thank you to Richard for coming to Liverpool to record the podcast. We hope you enjoy this episode, if you did please leave a review and follow our page 🤩 Make sure you check out our podcast sponsor, Hostinger, for your new website host here: https://www.hostinger.com/girlsinmarketing 🧑‍💻 See you next week for another team episode! Girls in Marketing Team