Why Smart Entrepreneurs Struggle to Sell (Even With a Great Offer)

About this episode

Graham Cochrane discusses the underlying reasons why smart entrepreneurs struggle to sell their offers, emphasizing the importance of understanding the promise, premise, and practice in sales.

Most people think their offer isn’t converting because of pricing… or leads… or their marketing. But that’s actually not why people don’t buy. There’s something else happening before anyone ever says yes…and if you miss it, they either won’t buy—or they’ll buy and not get results. Let me show you what I mean. Chapters 00:00 Understanding Why Offers Don't Convert 02:49 The Three Essential Yeses for Selling 07:43 The Promise: What Are You Really Selling? 12:00 The Premise: Your Unique Angle on the Promise 19:36 The Practice: Methodology and Implementation 25:13 Applying the Concepts in Sales Calls and Webinars 30:06 Aligning Promise, Premise, and Practice for Success 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer Challenge Build your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Graham: https://www.instagram.com/thegrahamcochrane/

People in this episode

Host: Graham Cochrane

Topics covered

• selling strategies
• entrepreneurship
• offer conversion
• marketing
• business success

Keywords

• sales
• entrepreneur
• conversion
• marketing
• business strategy

Mentioned in this episode

Organizations: 10K Offer Challenge

Products: The Effortless Business, How To Get Paid For What You Know, Rebel: Find Yourself by Not Following The Crowd

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