You’re Not “Too Much”: Owning Your Personal Brand for Real Growth

About this episode

Amie Milner interviews Melanie Borden about leveraging personal branding for business growth.

In this episode, host Amie Milner sits down with Melanie Borden —founder and CEO of The Borden Group , creator of the Human to Brand framework, and author of “Theater of the Mind” to unpack how founders and executives can turn their personal brand into a true growth engine for their business. They dig into the inner script that keeps so many leaders silent: “I’m not ready yet.” “I don’t have enough authority.” “I’m going to take up too much space.” Melanie shares how to interrupt that story with proof of past achievements and, most importantly, action . From there, she breaks down what most people get wrong about personal branding (hint: it’s not about being an influencer or “going viral”) and why a strategy-first approach matters more than any single post.

People in this episode

Host: Amie Milner

Guest: Melanie Borden

Topics covered

• personal branding
• business growth
• leadership
• entrepreneurship
• strategy

Keywords

• personal brand
• growth engine
• founders
• executives
• strategy-first approach

Mentioned in this episode

Organizations: The Borden Group

Books & works: Theater of the Mind