Counsellor or Clone? Breaking Through the Monotony of Online Directories

About this episode

In this episode, Jane Travis discusses how to make your counselling directory profile stand out to potential clients.

Counsellor or Clone: Breaking Through the Monotony of Online Directories If your directory profile sounds like everyone else’s, this might be why... If your counselling directory profile isn’t bringing in enquiries, it might not be what you think. Because often, it’s not about your qualifications… or your experience… or even your approach. It’s because your profile sounds like everyone else’s. In this episode, I’m sharing why so many counsellors end up blending in on online directories, and what’s really going on when potential clients scroll past without reaching out. Because when someone is looking for a therapist, they’re already feeling uncertain, overwhelmed… and often a little vulnerable. So what makes them stop and think: 👉 “This is the person for me” ? And just as importantly… what makes them keep scrolling? We’ll explore what might be holding your profile back (even if you’ve put a lot of thought into it already)… And I’ll walk you through a simple step you can take to start changing how your profile connects - something you can put into practice straight away. If you’ve ever wondered whether your directory profile is really doing its job… This is well worth a listen…

People in this episode

Host: Jane Travis

Topics covered

• online directories
• counselling
• client engagement
• profile optimization
• marketing strategies

Keywords

• counsellor
• directory profile
• client inquiries
• therapist marketing
• profile connection

More episodes of The Grow Your Private Practice Show

• Why Experienced Counsellors Forget How Much They Know · June 11, 2026 · 18 min
• Who Decided You Were Behind? (And Why So Many Counsellors Feel That Way) · June 4, 2026 · 19 min
• Why So Many Counsellor Websites Sound The Same · May 28, 2026 · 20 min
• You Don’t Need To Become An Extrovert To Grow Your Practice, with Melitta Campbell · May 22, 2026 · 47 min
• The open letter I nearly didn’t publish (and why this kind of blog works so well) · May 14, 2026 · 18 min
• E-E-A-T for Counsellors: What It Actually Means, with Theo Ruby · May 7, 2026 · 26 min