The Fear No One Talks About in Private Practice: What If You Get Too Many Clients?
From The Grow Your Private Practice Show by Jane Travis
March 12, 2026 · 15 min · Episode 241
About this episode
This episode discusses the fear of having too many clients in private practice and how it affects marketing decisions and therapist wellbeing.
Many therapists worry about not getting enough clients in private practice. But there’s another fear that rarely gets talked about. What if you get too many? In this episode, I explore a thoughtful email from therapist Laura, who is hesitant about marketing their practice - not because they don’t want clients, but because they are worried about over-committing and under-delivering . We look at why this concern shows up for so many therapists, how it can influence your marketing decisions, and why avoiding visibility can sometimes lead to the feast-and-famine cycle in private practice. And most importantly, we talk about what actually protects your workload and wellbeing. Resources mentioned: Scripts for Business Boundaries (free resource) https://www.janetravis.co.uk/thevault/ You might also find these episodes helpful When You Can’t Say Yes: Navigating Email Enquiries with Empathy https://www.janetravis.co.uk/when-you-cant-say-yes-navigating-email-enquiries-with-empathy/ Demystifying the Fear of Success https://www.janetravis.co.uk/demystifying-the-fear-of-success/ And for all my free and paid resources, START HERE
People in this episode
Host: Jane Travis
Topics covered
- private practice
- client management
- marketing concerns
- therapist wellbeing
- business boundaries
Keywords
- private practice
- therapist
- client overload
- marketing
- business boundaries
- wellbeing
- visibility
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