Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

About this episode

This episode discusses the challenges faced by modern go-to-market engines and the importance of data for revenue leaders.

In this opening episode, Guy Rubin of Fullcast joins Alan Morton, and guest co-host Dannii Mathers to unpack why today’s go‑to‑market engines are struggling. Guy explains the real data behind mis-quoting, shrinking win rates, messy AI‑driven top‑of‑funnel volume, and the widening performance delta between top sellers and everyone else. This is a sharp, practical introduction to Fullcast’s “Revenue Intelligence as a Service” report reveals and why data from source is now essential for revenue leaders.

People in this episode

Host: Alan Morton

Guests: Guy Rubin, Dannii Mathers

Topics covered

• go-to-market engines
• revenue intelligence
• sales performance
• data analysis
• AI in sales

Keywords

• go-to-market
• revenue intelligence
• sales data
• AI-driven sales
• win rates

Mentioned in this episode

Organizations: Fullcast, Southwestern Family of Companies

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