About this episode
Max Cunningham discusses the journey and insights behind Sesh Products, a modern nicotine alternative company.
Max Cunningham is the Founder and CEO of Sesh Products . Sesh Products provides modern nicotine alternatives that aim to support in reducing and controlling cravings. Chapters 00:00 The Journey Begins: From Vaping to Sesh 02:46 Cultural Insights: The Swedish Influence on Nicotine Products 05:42 Navigating Regulations: Launching in Canada vs. the U.S. 08:08 Market Dynamics: The Shift from Smoking to Pouches 11:02 Branding and Positioning: Creating a Modern Nicotine Experience 13:42 Investment Insights: Partnering with 8VC 16:33 Consumer Feedback: Iterating in a Regulated Market 19:10 The Rise of Pouches: Trends and Accessibility 22:02 Health Perspectives: The Benefits of Nicotine Pouches 24:18 Building Trust: Ethics and Responsibility in Marketing 26:58 Future Outlook: Scaling and Global Expansion
People in this episode
Host: Evan McCann
Guest: Max Cunningham
Topics covered
- nicotine alternatives
- market dynamics
- branding
- consumer feedback
- health perspectives
- regulations
Keywords
- nicotine
- cravings
- Sesh Products
- vaping
- Canada
- U.S.
- branding
- consumer feedback
- health benefits
Mentioned in this episode
Organizations: Sesh Products, 8VC
Products: nicotine pouches, vaping
Places: Canada, U.S.
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