Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇦🇺AU · Design#5330K to 100K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
21K to 70K🎙 Weekly cadence·30 episodes·Long inactive - Monthly Reach
Unique listeners across all episodes (30 days)
30K to 100K🇦🇺100% - Active Followers
Loyal subscribers who consistently listen
9K to 30K
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Reach across major podcast platforms, updated hourly
Total Followers
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Episode #30: Developing Your Mission, Vision, and Values with Dr. Paul Plinske
Oct 5, 2022
Unknown duration
Episode #29: Strategic Messaging for Fundraising Success with Ross Douma
Aug 17, 2022
Unknown duration
Episode #28: Creating Experiences to Drive Growth with Tony Hoops
Apr 19, 2022
Unknown duration
Episode #27: Athletics and Institutional Branding with Sherrie Weldon
Mar 8, 2022
Unknown duration
Episode #26: Why Should Small Colleges Care About Athletics Branding?
Nov 3, 2021
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 10/5/22 |  Episode #30: Developing Your Mission, Vision, and Values with Dr. Paul Plinske | An athletics strategic plan can be an effective tool for helping navigate this competitive higher ed market. Dr. Paul Plinske, VP for Athletics and Strategic Partnerships at Colorado State University Pueblo, talks about the importance of developing mission, vision, and values statements as foundational to a plan's success. | — | ||||||
| 8/17/22 | Episode #29: Strategic Messaging for Fundraising Success with Ross Douma | Among the many factors necessary for effective small college athletic fundraising, one of the most important is strong strategic messaging. Ross Douma, AD at Dordt University, talks about the role strategic messaging has played in Dordt athletics' eye-opening fundraising success. | — | ||||||
| 4/19/22 | Episode #28: Creating Experiences to Drive Growth with Tony Hoops | Higher Education is a competitive market, with schools under pressure from multiple directions to keep their doors open. Tony Hoops, AD at Bethel College (KS), shares how his department looked inward to develop experiences that have led to a higher level of competitiveness and institutional growth. | — | ||||||
| 3/8/22 | Episode #27: Athletics and Institutional Branding with Sherrie Weldon | It has been said that an athletics department best serves its purpose on campus when it is properly aligned with the goals and objectives of its institution. Sherrie Weldon, CMO at Lynn University, joins the show to talk about how that alignment has implications for the branding and marketing of both the athletic program and the institution itself. | — | ||||||
| 11/3/21 | Episode #26: Why Should Small Colleges Care About Athletics Branding? | D1/Power 5 college athletics brands are big time, driving tickets, merchandise, and media rights. Small colleges don’t live at that same level, so why should they care about athletics branding? John Phillips of Embry-Riddle Aeronautical University and Jake Ripple of Dodge City Community College join the show to share their thoughts about why branding should be important to every small college athletics program. | — | ||||||
| 9/21/20 |  Episode #22: 3 Common Recruiting Mistakes Nearly Every College Coach is Making | College athletics recruiting guru Dan Tudor joins John for a presentation on the three biggest mistakes he's seeing in college recruiting in the midst of the COVID-19 shutdown of Fall 2020 sports. | — | ||||||
| 7/31/20 | Episode #21: Communicating in COVID-19 with Josh Cornwall | Josh Cornwall, the Assistant Director of Athletics for Communication at Agnes Scott College, joined me a conversation about how small college athletics can best react to the pandemic crisis as Fall sports are cancelled for the new school year. | — | ||||||
| 6/15/20 | Episode #20: Fundraising Through Uncertainty: Engaging a Sports Fan Donor Base with Karen Whalen | Karen Whalen, the Director of Athletic Engagement and Fundraising at Wesleyan University, joined me a conversation about fundraising and donor engagement in the midst of this COVID-19 uncertainty. | — | ||||||
| 5/26/20 | Episode #19: 3-1/2 Tips to be the Most Valued Employee in your Organization with Devin Crosby | Devin Crosby, the Directory of Athletics at Lynn University, joined me for a small college AD Zoom conversation to share three (and a half!) tips the most valued employees practice in their organization in this time of pandemic uncertainty. | — | ||||||
| 5/21/20 | Episode #18: Shifting Gears in Annual Giving with Amanda Workman | Amanda Workman, the Senior Associate AD for External Relations at West Texas A&M University, joined me for an small college AD Zoom conversation to talk about how she and her team had to shift gears on the launch of their annual giving campaign in the face of the COVID-19 shutdown. | — | ||||||
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| 4/17/20 | Episode #17: Preparing for the "New Normal": Small College Athletics in a Post-COVID19 World | Saint Xavier University AD Allison Kern joined me for an online "virtual" conversation with small college ADs from around the country to talk about the "New Normal" waiting for small college athletics after the COVID-19 crisis passes. | — | ||||||
| 5/21/19 | Episode #16: Working with the Super Bowl Brand with Jen Johns | Jen Johns, the former VP for marketing and communications for the Atlanta Super Bowl Host Committee, talks about what she learned working with one of the biggest sports brands in the world. | — | ||||||
| 4/16/19 | Episode #15: Building an Athletics Brand with Allison Kern | Agnes Scott College athletics director Allison Kern joins the show to talk about her athletics brand-building efforts and the role that brand has played in the growth of Scotties athletics. | — | ||||||
| 3/19/19 | Episode #14: Brand & Culture with Devin Crosby | Lynn University AD Devin Crosby joins the show to talk about the role of culture in building a successful athletics brand. | — | ||||||
| 8/21/18 | Episode #12: How to Close the Concept Gap | John flies solo for this episode to talk about the "Concept Gap" some college athletics programs struggle to close in their athletics identities. | — | ||||||
| 7/25/18 | Episode #11: Know Your Target Audience with Insung Kim | Atlanta Braves creative director Insung Kim joins the show to talk about how understanding a sports brand's target audience can help attract and win more fans. | — | ||||||
| 6/19/18 | Episode #10: Brand & Small Colleges with Jim Abbott | Jim Abbott, athletics director for Oklahoma City University, talks about the role of athletics at small colleges, and how a strong athletics brand can be an effective tool for a stronger school. | — | ||||||
| 5/15/18 | Episode #9: Brand & Licensing with Dale Arens | Univ. of Iowa Asst. AD for Trademarks and Licensing Dale Arens joins the show to discuss how licensing can be a powerful tool for a sports property to drive revenue. | — | ||||||
| 4/17/18 |  Episode #8: Building a New Sports Brand with Kevin Donovan | Kevin Donovan, founder and president of the Tour of America, discusses the process of creating a new sports brand from the ground up. | — | ||||||
| 3/20/18 |  Episode #7: Brand and Sponsorship with Dan Butterly | Mountain West Conference Sr. Assoc. Commissioner Dan Butterly joins the show to talk brand and sponsorship from the sports property point of view. | — | ||||||
| 2/20/18 |  Episode #6: The Olympic Brand with Terrence Burns | With the 2018 Winter Olympic Games underway, Olympic consultant Terrence Burns stops by the podcast to give some insight into the biggest sports property brand in the world. | — | ||||||
| 1/15/18 |  Episode #5: Brand & Sponsorship with J.W. Cannon | Sport marketing expert J.W. Cannon joins the podcast to talk about the role of sports branding in successful sponsor partnerships. | — | ||||||
| 11/27/17 | Episode #4: Differentiation and the 1975 Tequila Sunrise Houston Astros | Using a great column by Paul Lukas of Uni Watch and ESPN as a starting point (see show notes), John takes a look at how today's sports branding principles can be applied to the Houston Astros' famous 1975 tequila sunrise rainbow uniforms. | — | ||||||
| 10/27/17 | Episode #3: Create Your Brand Story, Part 2 | In this second part of our two-part "Create your brand story" episode, we use a hypothetical new sports property as an example of how to gather information we might use to create a new brand story. Also: pork chops! | — | ||||||
| 10/27/17 |  Episode #2: Create Your Brand Story, Part 1 | We start this two-part look at creating a sports brand story by introducing the Discovery process and three perspectives we can use to organize information about your property. | — | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.