Why Big Media Can Hurt Your Business If You’re Not Ready with Kristan Vermeulen

Why Big Media Can Hurt Your Business If You’re Not Ready with Kristan Vermeulen

From The Hidden Entrepreneur Show with Josh Cary by Josh Cary

February 3, 2026 · 27 min · Season 3 · Episode 422

About this episode

In this episode, Josh Cary interviews Kristan Vermeulen about her journey of reinventing her business and the importance of storytelling in media.

What happens when a publicist loses her entire business overnight and decides to build something bigger instead? In this episode, Josh sits down with Kristan Vermeulen, creator of Makers of the USA , a show and media platform that highlights entrepreneurs and creatives who build with their hands and lead with heart. What started as a simple podcast during COVID quickly evolved into a visually rich, travel-style show that has caught the attention of major media outlets and streaming platforms. This conversation goes far beyond podcasting. It is about reinvention, vulnerability, storytelling, and what it really takes to be ready for visibility. Whether you are an entrepreneur, executive, creative, or leader trying to tell your story in a crowded world, this episode will challenge how you think about personal brand, PR, and being seen. What You’ll Learn in This Episode Why Makers of the USA Is Not Just a Podcast Kristan explains how the show became a full storytelling platform designed for television, streaming, and long-form visual media, and why that distinction matters if you want real reach and longevity. How Losing Everything Can Spark the Right Idea After COVID shut down her…

People in this episode

Host: Josh Cary

Guest: Kristan Vermeulen

Topics covered

  • media
  • entrepreneurship
  • storytelling
  • visibility
  • reinvention

Keywords

  • media platform
  • entrepreneurs
  • podcasting
  • visibility
  • personal brand

Mentioned in this episode

Organizations: Makers of the USA

More episodes of The Hidden Entrepreneur Show with Josh Cary

Explore listener stats, chart rankings, contacts and more on the The Hidden Entrepreneur Show with Josh Cary podcast page.