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Recent episodes
Big Announcements about the Summer
Apr 21, 2026
Unknown duration
Breaking Silos: Aligning Academics, Enrollment, and Innovation
Apr 14, 2026
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Why Higher Ed Leaders Must Think Like CEOs
Apr 7, 2026
Unknown duration
Launching a Brand New Website While Being New To Higher Education
Mar 31, 2026
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How Journalists Are Transforming Higher Ed Marketing
Mar 24, 2026
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 4/21/26 |  Big Announcements about the Summer | Zach Coffin is excited to share some big news with you as The Higher Ed Marketer approaches its 250th episode! We celebrate our co-host Troy Singer and his transition into a new industry. Troy, you will be deeply missed and we are forever grateful for you. There are big plans for The Higher Ed Marketer this summer including the return of the beloved Faith Leaders series. The Higher Ed Marketer Network is adding a brand new show and The Higher Ed Marketer Press will be releasing a brand new book very soon.With deep gratitude for everything we've built together and clarity about the future, we invite you to hear about the continued momentum of our network and community. Thank you for being a part of this journey as we remain committed to serving higher ed well.___What We Cover in This Episode🔘The journey to 250 episodes and what it represents for the community🔘Honoring Troy Singer’s impact and leadership transition🔘The return of the Faith Leaders series and summer content lineup🔘 A new podcast launching within The Higher Ed Marketer Network🔘Expansion of The Higher Ed Press with an upcoming book release___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 4/14/26 |  Breaking Silos: Aligning Academics, Enrollment, and Innovation | Silos are one of the biggest barriers to growth in higher education, yet they persist across academics, enrollment, and marketing. Dale Lemke, Vice President of Academic Affairs at Tabor College, brings a refreshing, collaborative perspective shaped by experience in both faculty and leadership roles. He shares how institutions can move from isolation to alignment by fostering intentional relationships, embracing shared ownership, and staying anchored to mission while navigating change.___What We Cover in This Episode🔘 Breaking down silos between academics, enrollment, and marketing🔘 Why faculty should adopt a learner mindset across departments🔘 How to evaluate and evolve academic program portfolios🔘 The human side of making difficult program decisions🔘 Creating space for innovation while staying mission-aligned---Episode Highlights02:50 – From faculty to collaborator, shifting perspective on enrollment and marketing07:05 – Why silos exist and how leaders can begin bridging the gap12:09 – What healthy collaboration actually looks like across teams16:12 – Why market demand must shape academic offerings22:58 – Navigating AI in the classroom and institutional strategy26:16 – How marketing and enrollment can influence what gets built next29:06 – A simple but powerful step to start collaborating today___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 4/7/26 |  Why Higher Ed Leaders Must Think Like CEOs | Deep Gratitude for Troy Singer: Bart has an important announcement. Our beloved co-host Troy Singer is stepping into a new opportunity after nearly six years and almost 250 episodes of co-hosting The Higher Ed Marketer podcast. Bart and the entire team at The Higher Ed Marketer are beyond grateful for Troy and wish him the very best. ___Special Fan Favorite Episode: In this reply conversation, Eric Hogue, President of Colorado Christian University, offers a bold perspective on leadership that challenges traditional thinking and calls institutions to rethink how they operate, fund their mission, and prepare for what’s ahead as financial pressures continue to rise.___What We Cover in This Episode🔘Why adopting a CEO mindset is critical for institutional survival🔘The role of net tuition revenue in long-term sustainability🔘How to approach donor relationships as strategic partnerships🔘Building a multi-year strategy for growth and innovation🔘Creating a distinct institutional identity that attracts the right students and supporters___Episode Highlights--Why higher ed presidents must think like CEOs--A donor-centric approach that prioritizes input over asking--A three-part strategy for sustainable growth--Where transformation starts, aligning with your board chair--The power of building relationships, not just networksThe Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 3/31/26 |  Launching a Brand New Website While Being New To Higher Education | What happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression? Paul Garner, Executive Director of Marketing and Communications at Western Carolina University, shares how his team transformed a confusing, overloaded website into a true digital front door that reflects the student experience and institutional story. This conversation unpacks how thoughtful leadership, trust, and alignment can turn a fragmented digital presence into something purposeful, intuitive, and mission-driven.___What We Cover in This Episode🔘 Why "attention is king" in modern higher ed marketing🔘 Lessons from transitioning into higher ed from the private sector🔘 Building trust across campus before launching major iniatives🔘Navigating website redesigns as change management, not just tech projects🔘 How to align stakeholders around a student-first digital experience.___Episode Highlights02:03 – Transitioning into higher ed and culture shock07:20 – Building trust through presence and authenticity10:06 – Why the website redesign was necessary12:00 – The real challenge, people not technology13:30 – Creating buy-in across campus stakeholders15:35 – Moving to a student-first website strategy22:00 – Leadership growth during major transitions24:30 – Post-launch challenges and holding the line___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 3/24/26 |  How Journalists Are Transforming Higher Ed Marketing | Drawing from their shared roots in journalism, Julia Ferrante and Rachel Colquitt reveal how storytelling, authenticity, and human connection are reshaping how institutions communicate, build trust, and inspire action in a rapidly changing landscape. Their conversation highlights how marketers can move beyond surface-level messaging to uncover deeper stories, create meaningful connections, and lead with clarity in an increasingly complex and AI-influenced world.___What We Cover in This Episode🔘 The transition from journalism to higher ed marketing and why it matters🔘 How storytelling and qualitative research shape authentic brand voices🔘 Why asking better questions leads to stronger marketing outcomes🔘 Balancing AI adoption with human-centered communication🔘 Strategies for gaining buy-in and leading brand change across campus___Episode Highlights03:10 – Why journalism naturally leads to purpose-driven higher ed work07:40 – The most valuable journalism skills marketers should adopt12:10 – How brand voice is shaped by audience perception and truth19:50 – Building authentic brands through storytelling and culture shifts33:20 – Advice for new marketers entering higher education38:20 – Staying human in an AI-driven world___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 3/17/26 |  Video First. Story Wins. Stop Avoiding Video. | Vince Slomsky, Assistant Vice President of Marketing and Brand at the University of South Florida, brings a journalist’s mindset to university marketing, blending storytelling, data, and video strategy to create content that resonates with modern audiences. From leveraging YouTube as a discovery engine to empowering students as creators, his approach challenges the traditional marketing playbooks and encourages teams to think like media organizations.___What We Cover in This Episode🔘How a background in broadcast journalism shapes Vince's marketign approach🔘Why video-first storytelling is a nonnegotiable for higher ed marketing teams🔘The surprising rise of YouTube viewing on TV screens🔘Practical ways to uncover authentic stories across campus🔘How student creators can power a university’s content strategy___Episode Highlights00:45 – A surprising YouTube insight02:45 – Vince’s journey from TV news reporter to higher ed marketing leader09:24 – How universities can uncover powerful stories across campus15:48 – Why higher ed teams must embrace a video-first mindset22:30 – Letting students lead the way with YouTube Shorts and vertical video41:00 – Why every institution can build a strong video strategy with the tools they already have___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 3/10/26 |  How to Align Higher Education Marketing with Enrollment Growth | Enrollment decline rarely comes from a lack of effort. More often, it stems from misalignment. When marketing operates separately from enrollment strategy, even strong branding and storytelling can fail to move the needle. Live from the CCCU International Forum in Dallas, Stacey Berggren shares the candid journey of moving marketing under enrollment leadership at Northwest Nazarene University and rebuilding strategy after several years of decline.From costly brand awareness campaigns that produced little measurable impact to restructuring teams, redefining priorities, and focusing on clear calls to action, this conversation unpacks what actually changes when marketing is held accountable to enrollment outcomes.___What We Cover in This Episode🔘Why brand awareness alone does not drive enrollment growth🔘The strategic decision to move marketing under enrollment leadership🔘How to restructure a marketing team for recruitment impact🔘When to outsource critical marketing functions🔘Leading institutional change with vulnerability and clarity___Episode Highlights02:15 – Recognizing enrollment decline and calling for an outside assessment08:05 – The limits of brand awareness without a call to action14:10 – Moving marketing from advancement to enrollment21:40 – Restructuring the team and adding digital expertise33:05 – Navigating cabinet politics and leadership vulnerability46:30 – Building and prioritizing a two-year tactical enrollment plan57:50 – Advice for presidents and VPs facing marketing misalignment___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.46:30 – Building and prioritizing a two-year tactical enrollment plan57:50 – Advice for presidents and VPs facing marketing misalignmentHosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 3/3/26 |  Identity, AI and the Enrollment Advantages | A return home, a thriving enrollment team, and a bold vision for serving the Central Valley. Amanda Slaughter joins the podcast live from the CCCU International Forum to share why Fresno Pacific University is leaning into its identity as its greatest enrollment advantage. At a time when many institutions are scrambling to chase new markets, Fresno Pacific is doubling down on mission, community, and innovation. With 74 percent of students identifying as students of color, the university reflects the region it serves and backs that clarity with strategic use of AI to strengthen outcomes, messaging, and momentum.___What We Cover in This Episode🔘Leading an enrollment team that is already exceeding goals🔘Why institutional identity creates competitive advantage🔘Marketing authentically as a Hispanic Serving Institution🔘Engaging first-generation families with transparent financial conversations🔘Using AI to multiply productivity and sharpen enrollment strategy___Episode Highlights02:15 – Amanda’s return to California and Fresno Pacific06:40 – Stepping into a strong enrollment operation11:05 – What 74 percent diversity means for recruitment strategy18:30 – Reaching families who never thought college was possible27:45 – AI as a force multiplier for enrollment leaders35:20 – The future of personalized, data-informed strategy___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 2/24/26 |  Why US News Rankings Still Matter in an AI-Driven College Search | As college search behavior shifts under the weight of AI, generative search, and growing skepticism about traditional signals, one question keeps surfacing for higher ed leaders. Do rankings still matter? In this conversation, Nate Mouttet of U.S. News and World Report unpacks the evolution of college rankings, the methodology behind them, and why they continue to function as a powerful trust signal for students, parents, and institutions. From data journalism roots to today’s AI-informed discovery environment, this episode connects rankings, visibility, and strategy in ways enrollment and marketing leaders cannot afford to ignore.___What We Cover in This Episode🔘How U.S. News college rankings were created and why they still shape decision-making🔘What has changed in ranking methodology, including social mobility, outcomes, and test optional data🔘Why trusted third-party platforms matter more in an AI and GEO landscape🔘How institutions can use U.S. News profiles to amplify visibility and credibility🔘The intersection of rankings, SEO, GEO, and AI-driven college search behavior___Episode Highlights02:39 – The origins of U.S. News rankings and the role of data journalism06:35 – Methodology shifts, graduation rates, social mobility, and outcomes09:27 – Why rankings remain a trusted signal for families and students10:49 – How U.S. News helps institutions gain visibility beyond the rankings list18:45 – U.S. News as a traffic driver and third-party credibility engine21:37 – What student research behavior reveals about AI and college search25:37 – The opportunities and risks AI creates for higher ed marketers30:23 – Practical advice for aligning rankings, visibility, and AI today___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 2/17/26 |  Breaking Down Silos and Telling More Human Stories in Higher Ed | Higher education is filled with meaningful work, but too often the stories that bring it to life stay hidden behind silos, safe messaging, and internal complexity. Kristen Eaton, Interim Vice President of External Relations at the University of Maine at Augusta, joins the podcast to share what she has learned transitioning from nonprofit fundraising into higher ed leadership. Drawing on her background in development and communications, Kristen explains why belief, trust, and authentic storytelling are essential across enrollment, advancement, and alumni relations. She offers a candid look at how institutions can connect people, teams, and messages across the full student lifecycle and tell stories that truly resonate.___What We Cover in This Episode🔘What higher ed can learn from nonprofit storytelling and relationship building🔘Why belief and trust matter more than tactics in enrollment marketing🔘How silos form across marketing, advancement, and alumni relations🔘Practical ways to start working cross-functionally without overhauling everything🔘Why authentic, human-centered storytelling resonates more than polished messaging___Episode Highlights01:41 – Parallels between nonprofit fundraising and higher ed marketing03:48 – Key differences, scale, stakeholders, and complex audiences07:38 – Using impact storytelling across enrollment, alumni, and donors10:12 – Practical and relational strategies for breaking down silos14:32 – The risk of disconnected messaging across the student lifecycle18:45 – Starting small with cross-functional collaboration22:26 – Marketing with humanity and rejecting safe, generic imagery___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
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| 2/10/26 |  Boldness, Relationships, and the Heart of Fundraising Leadership | Terry Munday, former vice president for advancement at Indiana Wesleyan University, brings a candid and experience-driven perspective to the realities of fundraising and advancement leadership. Drawing from more than 35 years in higher education, Terry shares what he learned by sitting knee to knee with donors, navigating early career uncertainty, and building systems that sustained generosity over time. This conversation focuses on the discipline of relationship-building, the leadership habits that matter most in advancement, and why patience, consistency, and trust are essential to long-term fundraising success.___What We Cover in This Episode🔘How Terry transitioned into advancement leadership without formal fundraising training🔘What decades of donor relationships reveal about trust & timing🔘Why effective fundraising depends more on consistency than charisma🔘Leadership habits that separate sustainable advancement programs🔘How to navigate early-career pressure, uncertainty, and credibility gaps🔘The strategic role of the annual fund in building future major and planned gifts___Episode Highlights02:02 Learning fundraising by doing it and why early discomfort matters07:34 The discipline of relationship-building and why assumptions derail trust10:17 What donor behavior teaches leaders about patience and stewardship15:27 Why successful fundraising careers are built over decades, not cycles27:37 Managing ego, rejection, and momentum in early fundraising years32:15 How the annual fund supports institutional flexibility and growth36:53 Turning routine donor outreach into long-term institutional impact___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 2/3/26 |  Bart Caylor’s New Book For All Higher Ed Leaders: Know What You Don’t Know | Recorded live at the CCCU International Forum 2026In this special episode, Zach Coffin sits down with Bart Caylor to dive into the heart of Bart’s brand-new book, Know What You Don't Know. They discuss why marketing literacy is no longer optional for the C-suite and how leaders can stop outsourcing judgment and start leading with curiosity. From the cautionary tale of a $1,200 keyword to reframing AI as "institutional electricity," Bart provides a wake-up call for leaders navigating the enrollment cliff and a rapidly shifting landscape.Order Your Copy: Get the insights you need to lead with confidence. Purchase Know What You Don't Know on Amazon here:http://knowwhatyoudont.com/___What We Cover in This Episode🔘Closing the literacy gap between leadership and marketing teams.🔘Strategic AI adoption that accelerates human judgment rather than replacing it.🔘Courageous decision-making rooted in data rather than tradition or ego.🔘Optimizing the enrollment funnel to move beyond "static" recruitment tools___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 1/27/26 |  The State of Christian Admissions and the Future of Enrollment Leadership | Big News: Bart’s new book “Know What You Don’t Know: What Every Higher Ed Leaders Needs to Understand About Marketing” releases Jan 30th. ___On today’s episode we are joined by Keith Ramsdell, the new president of the North American Coalition for Christian Admission Professionals (NACCAP). From mounting pressure and constant change to the growing importance of mission clarity and storytelling, Keith shares what he’s hearing from campuses across the country and what he believes will matter most in the years ahead. This episode explores how colleges can navigate uncertainty, support their teams well, and stay rooted in purpose while adapting to a rapidly shifting enrollment landscape.___What We Cover in This Episode🔘The current state of admissions and why the pressure feels different now🔘Why mission clarity is outperforming mission dilution at Christian institutions🔘What admissions teams are carrying emotionally, spiritually and professionally🔘How graduate and adult enrollment is reshaping admissions structures🔘The evolving role of NACCAP in supporting enrollment leaders.___Episode Highlights02:24 - A new level of pressure in admissions and why this season feels different05:18 - Why leaning into mission is outperforming trying to be everything to everyone09:02 - The emotional and spiritual weight admissions teams are carrying right now11:45 - Why real student stories matter more than buildings, amenities, and facts16:29 - How graduate and adult enrollment is reshaping admissions leadership22:51 - Building trust with faculty and turning silos into partnerships24:39 - What NACCAP is becoming and how it plans to serve leaders better32:48 - The skills and mindsets admissions leaders need for what’s next___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 1/20/26 |  Your Digital Front Door, Aligning Website Redesign With Strategy | Your website is not just a marketing asset, it is the front door to your institution. In this Season 8 premiere, Meaghan Milliorn shares how the University of Arkansas at Little Rock approached a massive website redesign with strategy, accessibility, and governance at the center. From reducing thousands of pages to aligning the site with institutional goals, this conversation offers a practical roadmap for higher ed marketers navigating complex digital ecosystems.___🎧 What We Cover in This Episode🔘Why your website is the most important marketing tool in higher education.🔘How to align website redesigns with institutional strategic plans🔘Managing content chaos across thousands of pages🔘Building accessibility and governance into web strategy🔘Measuring post-launch success beyond aesthetics___Episode Highlights02:13 – When the website stops working and the redesign becomes unavoidable04:01 – The website as the digital front door with prospective students06:49 – Letting institutional strategy, not trends, shape the redesign10:04 – Convincing campus that this change actually matters17:54 – Facing content chaos and deciding what truly belongs21:12 – Building rules that protect the site after launch25:29 – Proving the redesign worked through real student behavior31:45 –Starting small when a full redesign feels out of reach___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 1/13/26 |  Season 8 - Taking the Next Right Step | Season 8 of The Higher Ed Marketer Podcast opens with encouragement for higher ed leaders entering a new year with both opportunity and uncertainty ahead. This season is grounded in the belief that progress does not require a perfect plan, only clarity, trust, and the willingness to move forward one step at a time. Through thoughtful conversations shaped by real leadership experience across higher education, Season 8 helps leaders ask better questions, avoid costly missteps, and stay aligned with mission as they work to reach the students they are called to serve.___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 12/23/25 |  Do Not Be Afraid: Merry Christmas from Caylor Solutions and The Higher Ed Marketer | As the year comes to a close, this short Christmas reflection offers a moment to slow down and take stock. Drawing from a familiar scene in A Charlie Brown Christmas, Zach Coffin reflects on fear, gratitude, and the tendency to hold tightly to control during demanding seasons of work and life. On behalf of Bart, Troy and the entire team at Caylor Solutions and The Higher Ed Marketer, we wish you a very merry Christmas. The Higher Ed Marketer will be back in January with another fantastic season.___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 12/16/25 |  Rethinking Higher Ed Marketing Teams | A nimble, strategy-driven marketing team is no longer a luxury in higher ed, it is a necessity. Dave Gladson shares how Point Loma Nazarene University transformed from a fragmented, decentralized model into a unified marketing structure that has dramatically increased enrollment impact, strengthened team culture, and empowered staff to work with greater autonomy. From shifting budget structures to adopting hybrid work and embracing generative AI, Dave reveals how institutions can build systems that scale and teams that thrive.___Join us as we discuss:🔘How Point Loma moved from decentralized chaos to a centralized, strategic marketing model🔘Why restructuring budgets unlocked a 3.5x increase in enrollment conversion🔘The realities and rewards of hybrid work in higher ed🔘Practical ways teams can experiment with AI to accelerate creativity and efficiency🔘How to build a culture that embraces autonomy, trust, and continuous improvement___Inside the Episode01:31 - What pushed Point Loma to centralize marketing04:18 - How structural and budget changes reshaped the team10:18 - Navigating misconceptions about centralized marketing10:48 - Building a hybrid culture that actually works19:21 - Why AI excites Dave and how it boosts creativity and efficiency25:42 - Top advice for leaders restructuring marketing teams___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 12/9/25 |  What’s Coming in 2026: Bart’s Higher Ed Marketing Predictions (It’s not all AI) | Higher education is heading into one of the most pivotal seasons in decades, and the signals for 2026 are already here. In this special conversation, Bart Caylor steps into the guest seat as Troy Singer and Zach Coffin (VP, The Higher Ed Marketer) guide a candid, energetic deep dive into the headwinds reshaping higher ed. From cultural shifts and AI acceleration to leadership courage and marketing agility, this episode opens the door to the real conversations happening behind the scenes in campus strategy rooms.___Join us as we discuss:🔘The cultural and enrollment shifts accelerating change on campuses🔘The Trades Cliff🔘How AI can serve as a strategic tool rather than a novelty🔘The rise of curiosity content, peer to peer influence, and authenticity🔘Why generalists will define the next generation of marketing teams___Inside the Episode03:02 - What the strongest and weakest campuses are revealing about 202605:02 - Why friction, tradition, and fear create slow change in higher ed11:23 - Three cultural and marketing trends shaping the 2026 landscape15:32 - Why peer to peer storytelling and authenticity now outperform polished marketing17:33 - The rise of the marketing generalist and what teams must look like moving forward21:27 - Data informed vs. data driven, and why over analysis is costing schools momentum23:41 - How trust, consistency, and lived brand experience fuel long term enrollment health26:19 - The biggest underutilized opportunity in AI for 2026___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast NetworkHosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 12/2/25 |  Stewarding a Legacy Brand in a Modern Higher Ed Landscape | What does it look like to lead marketing and strategy at an institution that spans education, media, and publishing? Sam Choy of Moody Bible Institute shares how he’s navigating brand evolution, cross-departmental leadership, and institutional clarity in the context of a nearly century-old Christian brand.With experience in corporate marketing and international business, Sam brings a strategic lens to higher ed communications that resonates far beyond faith-based institutions. Whether you're guiding a team of five or 50, this conversation explores what it takes to align internal culture with external brand trust.___Join us as we discuss:🔘Leading cross-functional teams across media, publishing, and education🔘What makes an institution "brand mature"🔘Tips for structuring clear strategic priorities🔘How to evolve a legacy brand without losing trust🔘Applying corporate marketing strategy to faith-based higher ed🔘Aligning internal teams while building external reputation___Inside the Episode06:12 – Aligning legacy with strategy in a 100-year-old brand10:09 – Why internal clarity precedes external trust15:48 – How to shift from a reactive to proactive communications culture20:05 – Cross-functional leadership tips from the corporate world26:37 – What “brand maturity” really means in a higher ed context38:15 – Advice for leaders navigating change inside legacy institutions___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 11/25/25 |  Leading Through Systems, Stewardship, and Strategic Alignment | How do you lead with clarity when your work stretches across departments and expectations? Erick Klein, VP for Enrollment and Marketing at the University of Northwestern, St. Paul, shares the systems and habits that help him coach intentional teams, protect margin, and keep mission at the center. He explains how he builds alignment, develops young leaders, and strengthens trust across campus. If you lead in a fast-paced setting, this episode offers practical help and encouragement.___Join us as we discuss:🔘How leaders can coach intentionality within their teams🔘Measuring ROI on time and forming data-informed habits🔘Building trust across departments through clear expectations🔘Helping young professionals grow into emerging leaders___Inside the Episode06:56 – Finding systems that fit your wiring16:10 – The role of mission in unifying high-performing teams23:54 – Developing emerging leaders inside enrollment teams27:24 – Cross-campus collaboration and its effect on enrollment30:19 – Showing faculty how they contribute to recruitment___Resources Mentioned in the EpisodeDo More Better by Tim Challies Who’s Got the Monkey? by William Oncken Jr. Atomic Habits by James Clear The 7 Habits of Highly Effective People by Stephen CoveyGetting Things Done by David Allen Books by Michael Hyatt The AI Driven Leader by Geoff Woods___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 11/18/25 |  4 Big Things for 2026 | A short update from Zach Coffin sharing four important things happening inside The Higher Ed Marketer.___4 Big ThingsSpecial Episode Dec 9th - Bart sits down with Troy and Zach to look into 2026 and what trends he sees coming in marketing in 2026. It’s not all AI.Caylor Solutions GenAI Masterclass for Teams: Bart and Zach have taken almost 2000 higher ed professions through this 6hr AI Masterclass. Find out more at ai.caylor-sololutions.comWelcome to The Biblical Higher Ed Podcast to The Higher Ed Marketer Podcast Network. Check out this fantastic podcast wherever you listen.Bart’s New Book Drop Feb 2026.___Know What You Don’t Know: What Every Higher Ed Leader Needs to Understand About Marketing by Bart E. CaylorToday’s higher education landscape is louder, faster, and more complex than ever before. But you don’t need to become a marketing expert to lead your team with confidence. You just need to know enough to ask the right questions. This guide helps presidents, cabinet members, and advancement leaders build the literacy needed to evaluate marketing strategies, challenge assumptions, and make decisions that move today’s students from interest to enrollment. Based on real-world insight, decades of experience, and tactical clarity, this book is your field guide to leading through change and connecting with today’s students.___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 11/11/25 |  Eventful Branding: How to Turn Campus Events into Living Brand Stories | Every event tells a story, but only the most intentional ones help people feel your brand. At Biola University, Tracey Harrison, Vice President for Communications and Brand Marketing, is redefining what campus events can be through a framework called Eventful Branding. This philosophy turns events from logistical tasks into meaningful, mission-driven experiences that embody the heart of an institution.Through storytelling, hospitality, and collaboration, universities can design moments that make guests feel seen, valued, and connected to something greater. Drawing from Biola’s innovative approach, this conversation explores how to transform everything from campus tours to groundbreaking ceremonies into living expressions of your brand identity. You’ll learn how to unite marketing and events under one story, foster emotional connection with Gen Z, and build brand belief through authentic, human-centered design.___Join us as we discuss:🔘What Eventful Branding means and how to apply it across campus🔘Creating immersive events that communicate mission through emotion🔘Why hospitality is a marketing strategy, not just an act of service🔘Building cross-departmental alignment through shared storytelling🔘How to surprise and delight students with purpose and creativity🔘Practical ideas for smaller institutions to elevate their event experience___Inside the Episode04:37 – Defining eventful branding and how it came to life at Biola07:44 – How a film school groundbreaking became a storytelling moment11:16 – Bringing “unreasonable hospitality” to higher ed33:59 – How smaller schools can create big emotional impact37:58 – Transforming campus visits into emotional brand experiences46:48 – Building brand belief through meaningful human connection___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 11/4/25 |  Rethinking Global Recruitment: Agility and Authentic AI | How do you grow international enrollment in a world defined by volatility, technology and shifting global dynamics? Randy Byers, Vice President for International Affairs at Dallas Baptist University, brings over 20 years of global education leadership to unpack what it takes to build sustainable, ethical, and agile international recruitment strategies.In this wide-ranging conversation, Randy shares how institutions can move beyond short-term recruitment goals to create long-term cultural alignment and student success. From the misconceptions that derail global partnerships to the transformative potential of generative AI in communication and translation, he outlines a new vision for internationalization that balances innovation with integrity.___Join Us As We Discuss🔘Why "easy money" thinking has hurt international recruitment, and what to do instead.🔘How to build authentic cross-cultural relationships that lead to trust and retention🔘Where generative AI can enhance translation, evaluation and engagement (without losing humanity)🔘The ethical implications of automation and the need for AI literacy in higher ed leadership🔘Preparing globally minded graduates who value peace, humility and critical thinking___Inside the Episode02:29 - The biggest misconceptions about international recruitment06:09 - Practical ways to build cross-cultural understanding on campus08:42 - Global market shifts and why diversity of countries matter12:51 - The role of AI in translation and personalized communication17:40 - Ethics, transparency and "human in the loop" leadership26:00 - Why technology must serve community, not replace it34:11 - The next five years of global higher education___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 10/28/25 |  Small Budgets, Big Impact: Marketing Beyond the Constraints | With rising competition and shrinking budgets, small colleges can feel squeezed out of the higher ed conversation. But Tom Kook, Vice President for Enrollment and Marketing at Emmaus University, shares how thinking small can actually be a strategic advantage. From mission-first messaging to building nimble teams that punch above their weight, Tom unpacks how smaller institutions can thrive without trying to be everything to everyone.Through creativity, collaboration, and clear focus, Tom reveals the high-impact strategies that help Emmaus stand out in a crowded market while staying true to its roots.___Join us as we discuss:🔘How small colleges can leverage constraints to fuel innovation🔘Why authenticity is the most powerful marketing tool🔘Building cross-functional teams that are lean but high performing🔘The role of brand clarity and internal buy-in🔘Strategies to compete with large universities on a modest budget___Inside the Episode02:15 – Tom’s path from large institutions to a small college mission06:52 – Why constraints create creative momentum09:37 – Building a high-trust, cross-functional marketing team13:21 – Translating mission into a distinct brand story16:48 – Getting buy-in across campus for a unified brand strategy19:42 – Practical tips for marketing with limited resources27:45 – Advice for marketers trying to do more with less___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
| 10/21/25 |  Leading in Niche Institutions: How being unique helps you stand out. | Does your institution have a unique niche like Ringling College of Art and Design? For Dr. John Chopka, standing out in a niche starts with listening, builds on trust, and is fueled by storytelling. With more than 35 years of enrollment experience, Dr. Chopka shares practical strategies for recruiting in niche markets, managing institutional change, and creating momentum without losing mission.From redefining outcomes through portfolio-based admissions to embracing servant leadership and transparency, this episode offers timely wisdom for leaders guiding campuses through growth, disruption, and transformation. Whether you serve at a faith-based college, an art school, or a liberal arts institution, these insights apply across the board.___Join us as we discuss:🔘Recruiting and marketing in niche higher ed settings🔘Why outcomes storytelling is more effective than stats alone🔘The role of servant leadership in driving lasting change🔘How to balance innovation with institutional identity🔘Communicating transparently without losing optimism🔘The importance of peer networks for professional resilience___Inside the Episode 07:15 – How recruiting for niche institutions shapes marketing strategy11:30 – Shattering the starving artist myth with storytelling14:00 – Using experiences, not just facts, to engage Gen Z20:10 – Prioritizing change with patience and servant leadership25:30 – Staying grounded as a leader during uncertainty27:40 – Communicating truthfully while building trust32:40 – Why leaders should never go it alone___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information. | — | ||||||
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