The Honest Field Guide®

In this engaging interview, Ada Polla, co-founder and CEO of Alchimie Forever, shares her journey from Swiss roots to building a sustainable, innovative skincare brand. Discover her insights on beauty, ownership, working with woman partners, entrepreneurship, family legacy, and the importance of natural ingredients and long-term vision.Alchimie Website:https://www.alchimie-forever.com/Ada's LinkedIn:https://www.linkedin.com/in/ada-polla-6a37589/

Exploring Italian Entrepreneurship and Botanical Perfumery with Sara Phillips Chiapetta on The Honest Field GuideIn this special episode of the Honest Field Guide podcast, host JinJa Birkenbeuel travels to Italy to dive into the world of Italian entrepreneurship and artistry. This is part three in a five part series!Joined by Sara Phillips Chiapetta, an Italian-American entrepreneur and founder of Pante Perfume, JinJa delves into Sara’s journey from working at the U.S. State Department to starting her botanical perfumery in Italy. They discuss the cultural differences in entrepreneurship between the U.S. and Italy, the challenges of creating non-synthetic scents under European regulations, and the deep respect Italians have for craftsmanship and artistic work. Sara shares insights about her creative process, her unique approach to perfumery, and the inspiration she draws from nature. This conversation provides an intimate look at the life of a modern-day artisan and the entrepreneurial spirit thriving in Italy's historic landscapes.

In this episode of the Honest Field Guide Podcast, host JinJa Birkenbeuel introduces a special edition titled 'Honest Field Guide Italia,' where she travels to Italy to engage with prominent entrepreneurs and business owners. The episode features an in-depth conversation with Gioele Romanelli, the third-generation owner of the Hotel Flora in Venice. They discuss the hotel's history being family-run since 1965, its growth, and the significance of nurturing relationships with guests and the local community. Gioele shares insights on their commitment to excellence, sustainability, and the importance of creative collaborations. They also discuss Inside Venice, an editorial project aimed at promoting a conscious and authentic experience of Venice. The episode touches on the impact of AI in the hospitality industry and explores Gioele's personal journey in maintaining and evolving the family business.

In this episode of The Honest Feel Guide Podcast, host JinJa Birkenbeuel sits down with Katherine Naylor Pullman, the visionary behind The Media Dinner Club. Discover how Katherine is redefining networking by fostering genuine connections and building communities centered around friendship. From her journey in brand partnerships to founding a global dinner series, Katherine shares insights on the power of authentic relationships and the importance of creating spaces where women and non-binary individuals can come as they are. Tune in to explore how friendship can supercharge your network and transform your professional and personal life.

The Honest Field Guide Podcast, is a production by Birk Creative and hosted by its President JinJa Birkenbeuel. The show is for people in all dimensions of business, from the C-Suite to the entrepreneur and small business owner. The show shares tools and value to help you navigate the complexities of being a person that uses business to lead. Conversations about business include some of the world’s most successful behind-the-scenes entrepreneurs.Follow the show and JinJa on social media http://www.instagram.com/honestfieldguide or follow JinJa Birkenbeuel on LinkedIn at https://www.linkedin.com/in/birkcreativeText The Honest Field Guide at (312) 445-0903.The podcast is recorded and produced by Birk Creative: A creative digital marketing agency assisting its customers to get attention and get to the market. Visit https://www.birkcreative.com/hire-us. Music found on this episode is available for streaming on YouTube Music here https://music.youtube.com/channel/UCe7Qjt9aTYQ4gHmn1AyTYIA?feature=share or on free with a subscription on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel.CreditsTheme song "Sam's Ranch" provided courtesy Utah Carol. All content and creative since @2018 Birk Creative.

In this episode of The Honest Field Guide, host JinJa Birkenbeuel interviews Tracey Panek, the historian and director of archives at Levi Strauss & Co. They discuss the importance of curiosity, the role of an archivist in preserving history, and how fashion intersects with personal identity and culture. Tracey shares her journey from a curious child to a professional archivist, emphasizing the value of storytelling and historical context in the fashion industry. The conversation also touches on the significance of collaboration with designers and celebrities, showcasing how history can inspire modern innovation. In this engaging conversation, Tracey Panek discusses the intersection of history, marketing, and culture at Levi's. She shares insights on the collaboration with Beyoncé, the historical significance of Levi's in American culture, and the brand's connection to figures like Jimmy Carter. The discussion highlights the importance of archives and the joy of discovery in her role as a historian. Tracey also reflects on her favorite moments and objects from her work, including the unique scent of an Einstein jacket, and answers rapid-fire questions about her experiences and preferences. Our takeaways:Gratitude is essential in our daily lives.Curiosity drives innovation and creativity.The role of an archivist is crucial in preserving history.Fashion is a reflection of personal identity and culture.Childhood experiences shape our future careers.Teachers can significantly influence our paths.Engagement with history can inspire modern design.Collaboration with celebrities can enhance brand visibility.Understanding the past is vital for future innovation.Every brand can benefit from having an archivist. Beyoncé's collaboration with Levi's was a significant cultural moment.Levi's has a rich history tied to American culture and marketing.Jimmy Carter's casual style helped normalize jeans in the White House.Archives play a crucial role in preserving brand history.The joy of discovery is a key part of being a historian.Tracey values the connections made through historical artifacts.The scent of Levi's historical clothing can tell unique stories.Collaboration with artists is essential for brand authenticity.Historical context enhances modern marketing strategies.The search for lost artifacts is an ongoing passion for historians.

Host JinJa Birkenbeuel welcomes Shana Stephenson, Chief Brand Officer at the WNBA's New York Liberty, to discuss her journey in sports branding, the importance of storytelling, and the challenges of navigating a career in a male-dominated industry. Shana shares her experiences from her early days in fashion to her current role in sports, emphasizing the significance of representation and the entrepreneurial spirit. The conversation highlights the power of family support and the drive to create opportunities in the sports world. In this conversation, Shana discusses her journey from being a chemistry student to ESPN to becoming a prominent voice in sports activism, focusing on cultural intersections, representation, and the importance of authenticity in leadership. She highlights her work with the New York Liberty and the significance of their activism in women's sports, particularly in relation to social justice issues. Shana emphasizes the need for inclusive spaces and the impact of representation in sports, showcasing her commitment to amplifying the voices of black women and marginalized communities.Takeaways JinJa Birkenbeuel expresses gratitude for listeners choosing her podcast. Shana Stephenson emphasizes the importance of storytelling in sports. Shana's journey reflects a non-linear career path, transitioning from chemistry to sports marketing. Family support played a crucial role in Shana's career decisions. Representation in sports media is vital for amplifying women's stories. Shana's passion for sports developed from her upbringing in New York. The challenges of breaking into the competitive sports industry are discussed. Shana's entrepreneurial spirit is evident in her career choices. The importance of creating a platform for underrepresented voices in sports is highlighted. Shana's experiences illustrate the value of perseverance and self-belief. Shana transitioned from ESPN to start her own blog for honest expression. Her writing evolved from personal venting to addressing cultural intersections in sports. She became a voice for sports activism, focusing on gender and racial inequities. Shana's work led to opportunities in media and consulting, enhancing her influence. The New York Liberty's activism aligns with Shana's values and mission. Authenticity is key to Shana's leadership style and creativity. Shana emphasizes the importance of representation in sports organizations. Ellie the Elephant symbolizes inclusivity and community engagement. Shana believes in creating positive experiences for fans and community members. Courage in leadership comes from being true to oneself and one's beliefs.Follow https://www.instagram.com/honestfieldguideFollow Shana https://www.instagram.com/itsshanarenee

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In this engaging conversation, JinJa Birkenbeuel interviews Darren McKoy https://www.instagram.com/d_dot_mckoy, the creative director of Dr. Martens. They explore themes of optimism rooted in upbringing, the influence of music and sport on creativity, and the journey through education and early career choices that led Darren to his current role. The discussion highlights the importance of understanding both creative and commercial aspects in the fashion industry, as well as the legacy and future vision of the Dr. Martens brand. Darren discusses the evolution of Dr. Martens as a legacy brand, emphasizing the importance of innovation and cultural relevance. He shares insights into the creative processes behind product development and the role of a creative director. The discussion also touches on identity, representation, and the solidarity among black creatives in the industry. Darren highlights his commitment to empowering future generations and fostering diversity, equity, and inclusion within the business. In this engaging conversation, JinJa Birkenbeuel and Darren McKoy, the creative director of Dr. Martens, explore the essence of brand culture, authenticity, and the deep connections between music and fashion. They discuss the importance of personalized shopping experiences, the impact of passionate individuals within the brand, and the legacy that Darren hopes to leave for future generations. The dialogue also touches on the significance of storytelling, the power of archives in creative inspiration, and the ongoing relevance of beauty and creativity in a rapidly changing world. Key takeaways Optimism is often rooted in one's upbringing. Music and sport can be significant creative influences. Education can shape but not define one's career path. Retail experience provides valuable insights into consumer behavior. Creativity can emerge from unconventional experiences. Understanding commercial aspects is crucial for creative roles. Darren's journey reflects a blend of passion and practicality. The legacy of brands like Dr. Martens is multifaceted. Mentorship plays a vital role in career development. Creativity is not limited to traditional definitions. Innovation is key to keeping legacy brands relevant. Subcultures play a significant role in brand evolution. A creative director's role involves collaboration and team empowerment. Identity as a Black creative shapes professional experiences. Solidarity among black creatives fosters community support. Empowering future generations is crucial for industry growth. Diversity and inclusion should be ingrained in business practices. Dr. Martens aims to be a brand for everyone. Real change comes from actionable steps, not just discussions. Authenticity in brand culture is driven by passionate individuals. Wearing Dr. Martens is a bold statement of identity. Music and fashion are deeply intertwined with brand identity. Creative inspiration can be found in cultural connections. The importance of storytelling in preserving brand heritage. Elders hold valuable knowledge and stories that enrich our understanding. Chapters The Introduction and Setting the Stage Creative Influences: Music, Sport, and Family Navigating the Retail Landscape Defining Creativity and Personal Identity Innovation and Legacy in Footwear The Role of a Creative Director Solidarity Among Black Creatives Empowering Future Generations Diversity, Equity, and Inclusion in Business The Impact of Music and Fashion Creative Inspiration and the Power of Archives The Importance of Storytelling and Heritage -- Follow our show on http://www.instagram.com/honestfieldguide. Music found on this episode is on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel. Credits Themesong "Sam's Ranch" provided courtesy Utah Carol. All content and creative @2018 Birk Creative.

In this episode of The Honest Field Guide podcast, host JinJa Birkenbeuel discusses the evolving landscape of entrepreneurship in the U.S. with Congressman Morgan McGarvey. They explore the significance of small businesses, the role of women in leadership, and the importance of HBCUs. McGarvey shares personal stories about his family background, his journey into politics, and his advocacy for education and small business support. The conversation highlights the need for a nuanced understanding of entrepreneurship versus small business ownership, especially in the context of Vice President Harris's initiatives. In this engaging conversation, Rep. Morgan McGarvey discusses the multifaceted nature of entrepreneurship, emphasizing the importance of access to capital, mentorship, and policy support for small businesses. He highlights the barriers that many aspiring entrepreneurs face, including systemic issues and the need for visibility and opportunities. The discussion also touches on the role of government contracts and the importance of inclusivity in fostering a thriving entrepreneurial ecosystem. McGarvey's optimistic outlook on bipartisanship and collaboration in addressing these challenges resonates throughout the dialogue, culminating in a light-hearted rapid-fire question segment that reveals his personal insights and experiences. Top takeaways: The narrative around entrepreneurship is changing in the U.S. Women in leadership roles are essential for progress. Personal experiences shape political advocacy and policy-making. HBCUs play a crucial role in education and community development. Creativity in entrepreneurship can manifest in various forms. Small businesses are vital to the economy and community. Support for small businesses can lead to broader economic growth. Understanding the difference between entrepreneurs and small business owners is important. Advocacy for education and diversity in teaching is necessary. Political representation can influence the support for small businesses. Entrepreneurship is a pathway to the American dream. Access to capital is a significant barrier for many entrepreneurs. Not all small businesses require loans; some need contracts. Mentorship and training are crucial for aspiring business owners. Government contracts are underutilized by small businesses. Visibility for entrepreneurs can lead to greater opportunities. Bipartisanship is essential for effective policy-making. Inclusivity in business is vital for economic growth. Systemic barriers still exist for minority and women-owned businesses. Personal stories of entrepreneurs can inspire and drive change. All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬. Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com. Subscribe to The Birk Creative Reset newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba

The Honest "Political" Guide - Part III, feat. JinJa Birkenbeuel x Mary Nisi, Two Vibrant Entrepreneurs From Chicago I'm back with my little local politics conversations on my show with my fellow outspoken entrepreneur Mary Nisi, owner of Toast and Jams DJs. Mary and I are keeping this political conversation going. So little time left to elect the next President of the United States. And it really needs to be Vice President Kamala Harris at this time in human history. Mary and I break down the debate, and we talk about how Vice President Harris seems to have a propensity for small business owners (finally someone cares about us!!!). We also spend some time talking about Chicago's seeming disaster of a political space. It's just so awful! And I turned Mary on to a brand new search tool. Listen in to find out what it is!!!! We have all these amazing digital tools now for leaders and entrepreneurs, I'm going to create little mini conversations specifically with Mary Nisi because Mary is someone I trust. She is also someone like me who tells things how she sees it, and she's honest, hence my show The Honest Field Guide. Mary speaks her truth and asks smart and sometimes really dumb questions just like me and I love that about her! By the way, "Brand Chicago" is under attack. It's not only under attack from outside people that don't know anything about Chicago, but it's we're under attack from people that DO know about Chicago and it's almost like, is there something intentional happening here with the messaging? When did this negative message about Chicago start? Who started it? What's going on? We are going to keep finding the f out. All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬. Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Join JinJa Birkenbeuel, host, and Dr. Dori Tunstall, Design Anthropologist, as they delve into the challenging conversation surrounding decolonizing design. Discover how outdated ideologies have hindered progress and learn how to create a more inclusive and just design space. Learn more about Dori here https://dori3.typepad.com/my_weblog/%20(Blog And find Dori's new book "Decolonizing Design" on https://bookshop.org/p/books/decolonizing-design-a-cultural-justice-guidebook-tunstall/18535912rg #DecolonizingDesign #InclusiveDesign #CulturalJustice #DesignProgress #DiversityInDesign #CreativeInclusion #DesignSpace #ArtisticExpression #BreakingBarriers #DesignIdeologies