The IAB UK Podcast

In this episode of the IAB UK Podcast, James Chandler is joined by Jake Thomas, UK General Manager at Snap Inc., to explore how Snapchat has evolved from its early beginnings into a platform that plays a growing role across the entire customer journey.They discuss the biggest misconceptions that still persist about Snapchat, the unique company culture that helps shape decision-making at Snap, and how the platform has adapted alongside its audience over time.Jake also shares his perspective on the future of the marketing funnel, why Snapchat is often underestimated as a performance channel, and how innovations in augmented reality and AI-powered lenses are creating new opportunities for brands to engage audiences in more creative and meaningful ways.From changing audience behaviours to major life milestones and purchase decisions, the conversation explores how brands can show up authentically on Snap and what the platform’s future priorities reveal about the next chapter of digital advertising. Hosted on Acast. See acast.com/privacy for more information.

Trust has become one of the advertising industry’s biggest talking points, but what does it actually mean in practice for brands, publishers and audiences?In this episode of the IAB UK Podcast, Alex Kozloff sits down with Imogen Fox from The Guardian and Theo Luke from The Trade Desk to unpack the relationship between media environments, trust and advertising effectiveness. Together, they explore new research into how context influences the way advertising is received, remembered and believed, and discuss why premium publishers continue to play a critical role in building stronger connections between brands and consumers.From the commercial value of quality journalism to the tension between scale and responsibility, the conversation examines what it really means for brands to “show up well”, and why trusted environments can drive better outcomes for advertisers.Whether you’re a marketer, media planner or publisher, this episode offers practical insight into why trust and context should be central to every advertising strategy. Hosted on Acast. See acast.com/privacy for more information.

Recorded live at the IAB’s Last Thursday Club, this special episode of Open Web Surgery brings together leading voices from across the industry to explore the evolving role of the open web.Hosted by IAB’s Pat Hann, the discussion features Joel Livesey (The Trade Desk), Samara Hocihara (The Telegraph) and Max Gold (the7stars), offering a mix of brand, publisher and platform perspectives. Together, they unpack the realities of today’s digital ecosystem — from the challenges facing the open web to the opportunities for collaboration, innovation and growth.Expect candid conversation, practical insight and a clear view of how different parts of the industry are thinking about what comes next. Hosted on Acast. See acast.com/privacy for more information.

Host James Chandler is joined by Andy Harmer OBE, Managing Director of the Cruise Lines International Association, and Robertina Tompa, Head of Cruise at Mail Metro Media, to unpack what’s driving this shift and why cruise is becoming an increasingly important growth area for publishers.The conversation looks at how storytelling is helping to reposition the category, with a focus on Mail Metro Media’s Ship Shape series, and why putting entertainment and editorial thinking first is key to building trust with audiences.We also explore what “good” publisher storytelling looks like in practice, how success is measured when the goal is changing perceptions rather than driving immediate conversion, and why video is playing a growing role alongside audio in content strategies. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the IAB UK Podcast, we’re joined by Matt Bourn from the Advertising Association to explore the themes behind his new book, Trusted Advertising: How to Harness the Value of Trust in Your Brand.As trust becomes an increasingly important, and complex, part of the advertising landscape, we unpack how it has evolved over time, what’s shaping consumer attitudes today, and why context, creativity and environment all play a role in building (or eroding) trust.From the rise of creator marketing to the impact of AI, the conversation looks at how trust operates across the entire ecosystem, and what advertisers should be thinking about if they want to earn and maintain it.We also discuss the role of industry standards, the challenges of digital environments, and the one key takeaway brands should consider when it comes to building trust in a rapidly changing world. Hosted on Acast. See acast.com/privacy for more information.

In the third and final episode of this IAB UK Podcast mini-series, produced in partnership with Global, we turn to one of the biggest questions facing the industry: how should we measure the impact of audio?As outcome measurement becomes standard across digital advertising, audio is often assessed using frameworks not built for the medium. This raises important questions about how audio is valued, what success really looks like, and whether a focus on easily measurable metrics risks overlooking its true impact.Host James Chandler is joined by Sarah Gale (Director of Insight, Data and Outcomes at Global) and Dan Innes-Taylor (Senior Insight and Outcomes Manager) to explore how Global is rethinking measurement for audio, from moving beyond clicks and short-term metrics to better understanding audio’s role across the full funnel in omnichannel campaigns.Together, they unpack what more effective measurement could look like, and what advertisers should consider when evaluating audio’s contribution to campaign success. Hosted on Acast. See acast.com/privacy for more information.

In this first episode of a special mini-series from the IAB UK Podcast, produced in partnership with Global, we explore the work shaping the future of advertising and media in the UK.This episode focuses on the power of communities, and what it really means to connect with audiences in a more human way. Drawing on insights from Global and MG OMD’s Belonging in Britain research, we unpack how people across the UK are finding identity, connection and belonging through shared passions, interests and experiences.At a time when audiences are often reduced to demographics, this research offers a more nuanced perspective, revealing why communities are such powerful spaces for engagement, and what that means for brands.Host James Chandler is joined by Ailsa Mackenzie (Global) and Samantha Redmond (MG OMD) to discuss what the research tells us about modern Britain, why the picture may be more optimistic than headlines suggest, and how advertisers can move beyond one-to-one targeting to engage communities in more meaningful ways.You can download the Belonging in Britain 2026 Key Insights here - https://www.mgomd-belonginginbritain.com/belonging-in-britain-2026 Hosted on Acast. See acast.com/privacy for more information.

The IAB UK Leadership Summit is where some of the industry’s most senior leaders come together to step away from the day-to-day and tackle the big questions shaping the future of digital advertising. From AI and innovation to trust, leadership and the changing media landscape, it’s two days of honest conversation, bold thinking and fresh perspective.In this special episode of The IAB UK Podcast, we went live from the Summit, speaking to a host of industry leaders, speakers and attendees to capture the energy, ideas and debates happening on the ground.It was so bumper, we’ve split it into two parts.In Part One, you’ll hear from Amelia Torode (Ogilvy), Shaun Betts (Omnicom), Parmy Olson (Bloomberg), Nick Buckley (The Coca-Cola Company) and Tom Standage (The Economist), sharing their perspectives on leadership, innovation and the forces shaping our industry.In Part Two, we’re joined by Ugo Monye (broadcaster and former rugby player), Liz Jones (Conker), Julia Clement (Nielsen) and double Olympic gold medallist Lizzy Yarnold — bringing fresh perspectives on performance, partnership, resilience and leadership.Expect sharp insights, candid reflections and a real sense of where the industry is heading next, straight from the people shaping it. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the IAB UK podcast James is joined by Elizabeth Lane (IAB UK) and Jeff Youssef (Oliver Wyman), to unpack the latest findings from the AdSpend report - the official measure of the UK digital advertising market.Produced by the IAB UK Insights team and in partnership with Oliver Wyman, AdSpend provides the industry’s definitive view of where digital ad investment is flowing. This year’s report breaks spend down across Platform, Retail Media, Video:TV+, Publishing and Audio, offering a clear picture of the market’s health and direction.If you want to understand where the UK digital ad market is heading, and what it means for your strategy, this episode is for you. Hosted on Acast. See acast.com/privacy for more information.

Audience modelling is evolving fast as AI, contextual intelligence and real-time signals reshape how advertisers understand and reach people. Hosted by IAB UK's Patrick Hann, this episode features Seedtag's Phil McMullan and Quantcast's Peyman Fakharian exploring the shift away from demographic targeting towards more dynamic, semantic and predictive approaches. They unpack how AI interprets context and meaning, how real-time data can deliver relevance without crossing privacy lines, and what this shift means for creative, transparency and trust, plus a look ahead to what audience modelling could look like by 2027. Hosted on Acast. See acast.com/privacy for more information.

Programmatic has never been more powerful, or more complex.Recorded live at Last Thursday Club, this episode brings together Ollie Chadwick (AdsWizz), Layla Soufi (Vistar Media) and Ben O’Mahoney (Ocado Ads) to explore where programmatic really stands today, and what needs to change for it to work better for marketers.The conversation looks at how programmatic has expanded far beyond display into CTV, audio and retail media, why fragmentation and transparency remain real challenges, and how automation and AI can support better decision-making - not just faster buying.A candid, in-the-room discussion on the realities of programmatic today, and what the next phase needs to deliver. Hosted on Acast. See acast.com/privacy for more information.

Get a head start on 2026 with this special episode of The IAB UK Podcast, recorded live at November's Last Thursday Club. James Chandler is joined by an agency all star line up: Richard Kirk, Chief Strategy Officer at EssenceMediacom UK; Lucy Smith, Head of Search and Ecommerce at JAA Media; and Rosalie Shakir, Strategy Director at the7stars, to explore what will really matter for marketers in the year ahead.From the pull between performance and brand building to how AI is reshaping search, the trio dig into the trends that count. They also unpack plural media, why communities and culture are becoming central to planning, how sustainability and inclusivity can move from box ticking to business critical, and why better insight, measurement and share of voice data are top of their Christmas lists.If you'd like to be in the audience for our next live recording, you can sign up for future Last Thursday Club get togethers right now at iabuk.com/events Hosted on Acast. See acast.com/privacy for more information.

What really makes Gen Z tick? In this episode, IAB UK’s Tom Stevens digs into LADbible Group’s new Youth Codebook - the biggest-ever study of Gen Z in the UK - with LADbible Group's Director of Marketing Mike Walsh and Research & Insights Manager Lili Donald.From identity and wellness to finance and AI, this generation is curious, confident and far more grounded than stereotypes suggest. Tom, Mike and Lili explore what brands and agencies can take away from the findings, how to build authentic connections with Gen Z, and why comfort, convenience and content now define modern youth culture.Get hold of the full report here: https://docs.google.com/forms/d/e/1FAIpQLSepKmUTehciRVFfxpm-fEprxHlrmdqtYpljAmQcFBBxmwOLoA/viewform Hosted on Acast. See acast.com/privacy for more information.