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Recent episodes
Parakeeto's CEO: The simplest path to profit – Marcel Petitpas
Apr 28, 2026
Unknown duration
Accenture's Head of Innovation: The changing face of innovation – Enda King
Apr 21, 2026
Unknown duration
Amplify's Global CEO: Evolving your core discipline – Jonathan Emmins
Apr 14, 2026
Unknown duration
Dovetail IT's Co-Founder: From back office to boardroom – Greg Caplan
Apr 7, 2026
Unknown duration
the7stars' Owner: Being a media indie in 2026 – Jenny Biggam
Mar 31, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 4/28/26 |  Parakeeto's CEO: The simplest path to profit – Marcel Petitpas | Today’s guest is Marcel Petitpas, CEO of Parakeeto – the agency profitability specialists. He brings a clear and often counterintuitive perspective on how agencies actually make money.Marcel challenges one of the industry’s most deeply held assumptions, arguing that most agencies don’t have a revenue problem, they have an operational one. Through the lens of what he calls “indigestion, not starvation”, he explains why growth alone rarely fixes profitability, and how flawed frameworks around utilisation, margin and pricing continue to hold agencies back.The conversation explores the shift away from time-based billing, unpacking how abstraction, risk and value shape modern pricing models. Marcel also demystifies value-based pricing, highlighting why Finance shouldn’t be leading and what it really takes to command a premium with sophisticated buyers.Grounded, practical and refreshingly direct, this episode offers a sharper way to think about sustainable profitability.HIGHLIGHTS:[03:53] The cycle of insolvency[07:12] Solving the profitability puzzle[13:38] Pricing starts with margin[19:47] Forecast before measurement[23:32] Shifting the client dynamic[26:40] Deliverables versus real value[30:21] Risk adjusted decisions[36:00] Outcomes over everything[40:29] What drives pricing powerMORE ABOUT MARCEL:LinkedIn: linkedin.com/in/marcelpetitpasWebsite: parakeeto.comHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq | — | ||||||
| 4/21/26 |  Accenture's Head of Innovation: The changing face of innovation – Enda King | Today’s guest is Enda King, Head of Innovation for Communications, Media and Technology at Accenture. Having also worked in media, advertising and brand, he offers a rare perspective on the convergence of agencies and consultancies.Enda describes how innovation has shifted from long-term strategy decks to faster, more adaptive thinking based on experimentation, collaboration and real-world testing. He explains why clients no longer look for fixed answers but for the capability to continuously sense, adapt and respond in an uncertain environment.Drawing on his journey from Carat and TBWA, to Ogilvy and Redscout, he also explores the growing importance of human judgement, curiosity and asking better questions.This is an optimistic yet grounded conversation about embracing ambiguity, building resilience, and redefining how value is created in a rapidly changing world.HIGHLIGHTS:[02:39] Endless possibilities[04:16] Leveraging creative thinking[07:18] Confidence in uncertainty[08:58] Media roots and curiosity[09:48] Brands shaped by culture[16:31] Failure as valuable learning[19:43] Innovation as team sport[30:44] Think like an antagonist[32:14] Delivering speed and certainty[36:44] An opportunity for better ideasMORE ABOUT ENDA:LinkedIn: linkedin.com/in/kingendaWebsite: accenture.com/us-enHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq | — | ||||||
| 4/14/26 |  Amplify's Global CEO: Evolving your core discipline – Jonathan Emmins | Today’s guest is Jonathan Emmins, Founder and Global CEO of Amplify, the creative agency known for redefining brand experience for the likes of Google, Netflix, and PlayStation.Jonathan shares how Amplify evolved from experiential onto a broader creative canvas, helping brands become “match fit for 3-D world”. He explains why worldbuilding sits at the heart of their approach, creating ideas that live across channels rather than being dictated by them.The conversation explores the power of culture as a strategic tool, not just a marketing layer, and why brands must earn their place within it. Jonathan also reflects on how Amplify has stayed relevant over nearly two decades – from building teams around curiosity, to balancing scale with boutique thinking.With candid insights on growth, creative integrity and joining Common Interest, this is a thoughtful look at how agencies can evolve without losing what made them distinctive in the first place.HIGHLIGHTS:[02:00] Amplify’s origin story[03:57] A broader creative approach[08:35] Being the ‘safe wildcard’[09:50] The art of worldbuilding[14:42] Culture as a connector[22:56] Curiosity drives relevance[26:30] Being defined by what you refuse[31:01] Joining Common Interest[38:04] A scrapbook mindsetMORE ABOUT JONATHAN:LinkedIn: linkedin.com/in/jonathanemminsWebsite: weareamplify.comHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq | — | ||||||
| 4/7/26 |  Dovetail IT's Co-Founder: From back office to boardroom – Greg Caplan | Today’s guest is Greg Caplan, Co-Founder of Dovetail, the IT managed service provider trusted by leading agencies including Uncommon, Quiet Storm and Isobel.Greg brings a rare perspective on how technology is quietly reshaping the agency business model from the inside out. With a background in post-production and years spent supporting creative companies, he explains why IT is no longer a back-office function but a strategic driver of growth, resilience and client trust.The conversation explores how agencies are navigating an increasingly complex landscape of cyber security, compliance requirements and distributed freelance teams. Greg also unpacks the rising importance of technology in new-business, where issues such as data governance and information security are now central to winning major pitches.AI inevitably also features. Greg shares a pragmatic view of how agencies should approach it, from identifying ‘shadow AI’ inside organisations to building leadership-level understanding of the tools reshaping client relationships.HIGHLIGHTS:[04:29] The technology behind agencies[06:19] AI strategy[09:10] Automation powering freelancers[12:28] Smart cyber strategy planning[15:47] Confidentiality, integrity and accessibility[20:04] Rooting out ‘shadow AI’[25:01] Readiness for leaders[27:19] The rise of specialised AI[29:35] Liberating creativityMORE ABOUT GREG:LinkedIn: linkedin.com/in/greg-caplanWebsite: Dovetail.londonHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq | — | ||||||
| 3/31/26 |  the7stars' Owner: Being a media indie in 2026 – Jenny Biggam | Today’s guest is Jenny Biggam, Owner of the7stars – and one of the most respected voices in independent media. With 20 years at the helm of the UK’s largest independent media agency, she offers a clear and compelling view of what it really means to stay independent in a market obsessed with scale.She explains how only a purely fee-based model creates true neutrality, why transparency isn’t a slogan but a structural choice, and how partnership sits at the heart of everything the agency does. From working collaboratively with platforms and consultancies, to building creative capability inside a media agency, Jenny shares how the7stars has evolved while staying true to its beliefs. The conversation also explores AI, career acceleration, client in-housing and the risks of agencies describing themselves as ‘platforms’. It’s an optimistic, grounded look at where media agencies are heading and why talent, culture and commercial clarity still matter most.HIGHLIGHTS:[03:33] What partnership really means[08:03] The reality of proprietary media [10:32] Platforms as partners[14:00] Pitching against the giants[19:22] Feedback over flip flopping[25:16] A melting pot of skills[27:20] AI in creative development[29:51] The inverted pyramid shift[33:45] Agencies as platforms explained[36:45] Clients in-housing[39:15] Talent drives renewalMORE ABOUT JENNY:LinkedIn: linkedin.com/in/jenny-biggamWebsite: the7stars.co.ukHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq | — | ||||||
| 3/24/26 |  Simbioniq's Co-Founder: Thriving in the AI industrial revolution – Justin Billingsley | Today’s guest is Justin Billingsley, Co-Founder of Symbioniq and former CMO of Publicis Groupe. With his prior client-side career with the likes of Unilever, Coca-Cola and Nokia, Justin brings a rare – and often forthright – perspective on our industry.He reflects on Publicis’ transformation and the criticism their ‘Power of One’ strategy received at the time, despite it now arguably inspiring their HoldCo. competitors. Justin describes navigating that change and why many of the decisions made back then are now proving decisive.We also explore the growing divide between specialist agencies and one-stop shops. Justin explains why the real threat to agencies isn’t their competitors, but platforms, consultancies and clients increasingly building their own capabilities.And of course, AI informs the whole conversation – not least how this new industrial revolution is disrupting certain areas of marketing over others, including market research, where Justin’s AI venture, Simbioniq, is rewriting the playbook.HIGHLIGHTS:[02:56] Lessons from Publicis[07:58] Mystery creates margin[11:38] End to end partners[14:41] The observability problem[18:43] Balancing specialisation[21:16] Ideology as positioning[25:26] The art of choosing[26:08] AI and the iron triangle[31:25] Doctor heal thyself[39:15] Simulating people not dataMORE ABOUT JUSTIN:LinkedIn: linkedin.com/in/justinbillingsleyWebsite: simbioniq.comHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq | — | ||||||
| 3/10/26 |  MSQ's Executive Director: Growth in the ‘Goldilocks’ zone – Ben Rudman | Today’s guest is Ben Rudman, Executive Director at MSQ, one of the fastest growing, private equity backed marketing services groups, positioning itself between the traditional holding companies and independent agencies.Ben shares why the agency model is at a pivotal moment, as AI accelerates the shift from selling time to selling outcomes, products and packaged services. He explains how MSQ has scaled to nearly 2,000 people while maintaining their entrepreneurial agility, and why client-centricity must be behavioural, not rhetorical.The conversation explores the so-called Goldilocks zone between scale and flexibility, the realities of working with procurement, and why agencies must align commercial models to client goals from the outset, rather than retrofit them later.With refreshing honesty, Ben reflects on what hasn’t yet been cracked, the talent challenges AI presents, and why creativity and ideas remain the industry’s enduring advantage.HIGHLIGHTS:[02:25] Scaling MSQ[05:11] Revenue beyond headcount[10:07] Uncertainty driving change[13:33] Aligning to outcomes[18:04] Commercial momentum model[22:50] Client centricity by design[25:51] Creating a Market of One[31:33] Building the AI backbone[33:57] Behaviour shapes culture[39:00] Charging for ideasMORE ABOUT BEN:LinkedIn: linkedin.com/in/benrudmanWebsite: msqpartners.comHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq | — | ||||||
| 3/3/26 |  M+C Saatchi Group's Global CEO: When a client CMO leads an agency – Zaid Al-Qassab | Today’s guest is Zaid Al-Qassab, Global CEO of M+C Saatchi Group. Fascinatingly, having been client-side CMO with the likes of P&G, BT and Channel 4, this is his first agency role. So his rare perspective is gold dust.Zaid explains why agencies must stop talking to themselves and start truly understanding the complexity faced by modern CMOs – not least how the old brief-led model is being replaced by the need for orchestration.He shares how M+C Saatchi has repositioned itself around ‘Cultural Power’ and why that can – and should – be measurable. The conversation also explores AI, productisation and why agency leaders must make a stronger case for embracing a changing market.HIGHLIGHTS:[03:00] Agency navel gazing[06:28] Treating agencies as partners[07:47] Searching for a new model[11:14] Flexible orchestration[14:08] A former CMO’s advantage[17:32] The Goldilocks zone[22:22] Cultural Power as a proposition[30:35] AI as a democratizer[36:01] AI and the future of work[38:06] Three things that matterMORE ABOUT ZAID:LinkedIn: linkedin.com/in/zaid-al-qassabHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq | — | ||||||
| 2/24/26 |  Code and Theory's CCO: Raising the bar for customer experience – Craig Elimeliah | Today's guest is Craig Elimeliah, Chief Creative Officer at Code and Theory, sharing his passion for why technology and creativity must go hand in hand.In his view, clients have been carrying the burden of fragmentation for far too long. That’s why his role blends engineering, strategy and craft to help clients navigate modern complexity.The discussion also explores Stagwell’s orchestration platform, The Machine, and how it’s reshaping integration across the marketing lifecycle. And perhaps most provocatively, Craig challenges our industry’s obsession with scale. If bigger isn’t always better, then agility and systems thinking matter far more.HIGHLIGHTS:[02:29] Inseparable disciplines[04:28] Thinking like architects[07:35] Creativity as change[17:25] AI as creative accelerator[22:59] Platformisation of holdcos[26:14] Evolving business models[30:13] Agentic operating systems[36:05] Knowing what to automate[42:31] Mediocrity scales exponentiallyMORE ABOUT CRAIG:LinkedIn: linkedin.com/in/craigelimeliahWebsite: codeandtheory.comHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq | — | ||||||
| 2/17/26 |  Rethink’s Global Chief Strategy Officer: Showing up with a point of view – Sean McDonald | Today’s episode features Sean McDonald, Global CSO and Partner at Rethink, exploring the power of belief.Sean’s built a reputation for candour, competitive ambition and an unwavering belief in setting the standard. But he hasn’t always led that way. He reflects on how letting go of the need to ‘win’ every meeting transformed his leadership and why discovering the answer matters more than having it.Following his journey from politics and public affairs into advertising, Sean unpacks the myth of the ‘all-knowing’ strategist, explains why strong opinions must be loosely held and shares how envy can raise standards.The conversation also looks ahead, exploring growth, independence and why agencies must commit to what they optimise for.HIGHLIGHTS[02:10] Bluntness with manners[06:22] Discovering over knowing[12:08] Cult of the hero[15:38] Competition and respect[20:32] Setting global standard[24:51] Have an opinion[29:00] The goal isn't growth[31:18] Making bets[33:21] Growth versus ‘good’[38:00] Embracing the futureMORE ABOUT SEAN:LinkedIn: linkedin.com/in/seanamcdonaldHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq | — | ||||||
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| 2/10/26 |  Toptal’s Practice Director, Advertising & Brand Marketing: Redefining on-demand talent – Christine Olivas | Today’s guest is Christine Olivas – Practice Director, Advertising & Brand Marketing at Toptal, the world's largest, fully remote workforce.Christine describes how on-demand talent has evolved from a stop-gap to a strategic growth lever for modern agencies, enabling them to build flexible teams that respond faster, protect margins and deliver stronger work.Drawing on her experience scaling on-demand teams globally, she unpacks how moving beyond rigid resourcing helps agencies handle new-business surges, access specialist expertise and reduce pressure on core teams.With an optimistic view of the future, Christine reflects on evolving workforce values, new career paths, and building agencies that are more human, resilient and fit for what comes next.HIGHLIGHTS:[02:33] A shifting workforce[05:03] Dynamic demand for talent[09:12] Moving beyond the stopgap[13:10] CMOs want chemistry[15:58] Support without spotlight[20:03] New business influx[24:29] Flexible pricing[29:01] Freelance is evolving[32:51] Portfolios open doors[36:54] Great ideas come anywhereMORE ABOUT CHRISTINE:LinkedIn: linkedin.com/in/colivasForbes CMO researchHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq | — | ||||||
| 2/3/26 |  Acadia's CEO & Co-Founder: How principles are good for business – Jared Belsky | Today’s guest is Jared Belsky, Co-Founder and CEO of Acadia – the hugely successful digital marketing and analytics agency. This is a masterclass in optimism, principled leadership and long-term thinking.Jared shares why bravery and belief sit at the heart of great leadership, from taking outspoken ethical stances, to building an agency designed to nurture future CEOs.We explore how Acadia has deliberately moved away from the boom-and-bust model that afflicts so many agencies, instead embracing more sustainable economics and intelligent specialization that doesn’t rely on a single vertical sector.Jared also offers a refreshingly positive view of the next generation, arguing they’re the most empowered yet, particularly when genuinely supported with thoughtful use of AI and automation.HIGHLIGHTS:[02:09] Where Acadia came from[04:41] Integrity in media buying[08:51] Stay profitable while doing good[11:50] Agencies as teaching platforms[17:29] Embracing economic diversity[21:12] The mid-market thesis[23:01] Saying "No" to P&G[27:37] Living the values[30:31] Empowering the team with technology[33:23] Three trends reshaping mediaMORE ABOUT JARED:LinkedIn: linkedin.com/in/jaredbelskyHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq | — | ||||||
| 1/27/26 |  Dentsu North America’s CEO: Why Dentsu believes in agency brands – Beth Ann Kaminkow | Beth Ann Kaminkow is CEO of Dentsu North America. She brings a rare candour about why so many agency groups struggle to articulate their strengths, and why Dentsu is choosing to double down on strong, clearly positioned brands rather than chasing endless consolidation.She shares her perspective on where independents are winning, why speed and specialisation matter more than ever, and how global networks leverage their scale advantage.Thoughtful, optimistic and grounded in real leadership experience, Beth Ann also cuts through the hype on AI, from its impact on creativity and craft, to increasing appetite from clients for new pricing models.HIGHLIGHTS:[03:06] How technology amplifies longevity[03:56] Restoring growth[08:18] The ‘One Dentsu’ model[12:24] Client-led media strategy[19:08] AI as media channel[22:22] Pricing unique IP[24:06] The needs that indies meet[28:24] Staying focused amidst gossip[31:55] How cynicism hurts the industry[35:44] The next wave of creativityMORE ABOUT BETH:LinkedIn: linkedin.com/in/beth-ann-kaminkowMentioned in the episode:Robin’s book – Market of One: amazon.com/Market-One-rewrite-competitive-advantageHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq | — | ||||||
| 1/20/26 |  Bodacious' Founder: A life more curious – Zoe Scaman | Today’s guest is Zoe Scaman, founder of Bodacious – and one of our industry's most original and outspoken thinkers. She’s built her career by following her curiosity, from her early days at Naked Communications to optimising her own business around freedom and variety.Zoe shares her take on why the traditional agency model has reached breaking point, how creativity is being squeezed by efficiency, and what a new era of talent could look like. She also speaks about building her personal brand, using writing as a thinking tool, and the importance of openness, vulnerability and speaking out.If you’re questioning what’s next for agencies – or yourself – Zoe offers both a reality check and a dose of inspiration.HIGHLIGHTS:[02:03] Freedom to be 'Bodacious'[04:24] The magic of misfits[08:35] Death by a thousand cuts[13:11] Data versus creativity[15:07] Freedom versus growth[21:44] The grey soup crisis[25:30] Breaking silence with courage[27:56] Thinking out loud in public[33:59] Learning through disagreement[37:54] Branding by machinesMORE ABOUT ZOE:LinkedIn: linkedin.com/in/zoescamanWebsite: bodacious.beHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq | — | ||||||
| 1/13/26 |  SILVERSIDE AI's Co-Founders: Inside Coke’s AI-powered Christmas campaign – PJ Pereira and Andrew O'Dell | Today’s guests are PJ Pereira and Andrew O’Dell, co-founders of renowned creative agency Pereira O’Dell as well as their AI venture SILVERSIDE– fresh from delivering Coca-Cola’s fully AI-generated 2026 Holidays Are Coming campaign.Alongside the controversy and lessons learned, PJ and Andrew explain why SILVERSIDE was spun-out as a separate business, how speed and experimentation are reshaping creative processes, and why culture is everything when navigating change.They also explore how AI is accelerating pressure on traditional agency business models – from production workflows to how value is priced and rewarded. This is an honest, optimistic conversation about fear, reinvention and leadership in a moment of rapid transformation.HIGHLIGHTS:[02:13] Reinventing an icon[07:57] From creative indie to AI Lab[15:48] Resilience in the echo chamber[17:18] Finding the hand raisers[23:45] Rethinking creative value[26:00] Exposing broken models[30:31] Learning by doing[33:14] People-first mentality[36:01] The gap between indies and network agenciesMORE ABOUT PJ PEREIRA AND ANDREW O'DELL:LinkedIn (PJ): linkedin.com/in/pjpereiraLinkedIn (Andrew): linkedin.com/in/andrew-o-dellSILVERSIDE AI: Silverside.aiHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of One | — | ||||||
| 12/23/25 |  Agency Business' Co-Hosts: Going deep on decision-making – Olivia Morley & Brian Wieser | Today’s guests are Brian Wieser and Olivia Morley – not only the co-hosts of the fantastic ‘Agency Business’ podcast, but Brian is also a seasoned analyst across advertising, tech and finance, and Olivia is an editorial and communications specialist, formerly of Adweek and Forrester. Together, they bring an unusually rigorous focus to the choices agency leaders make. We explore why the sector is not, despite the prevailing narrative, in crisis – and why metrics such as capital efficiency and long-term value creation are often overlooked. Olivia offers a critical perspective on organisational structure, culture, and operational reality, while Brian unpacks how agencies should think about investment, scale and survival. We also dig into whether independents are truly ‘having a moment, the divergence between media and creative businesses, and why holding companies are describing themselves as platforms.HIGHLIGHTS:[01:58] Inside agency journalism[03:58] The business of agencies[07:12] Curiosity behind decisions[12:54] Investing wisely [16:52] Facts over feelings[21:22] Pseudo independence[24:38] Media scale versus creativity[26:53] Agencies as platforms[31:04] Technology drives consolidation[37:54] Specialisation as strategyMORE ABOUT OLIVIA AND BRIAN:LinkedIn (Olivia): linkedin.com/in/oliviamorleyFusion Front Media: linkedin.com/company/fusionfront-mediaLinkedIn (Brian): linkedin.com/in/brianwieserMadison & Wall: madisonandwall.comHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq | — | ||||||
| 12/16/25 |  MIRIMAR's CEO: Making it ‘worth it’ – Luke McKelvey | Today’s guest is Luke McKelvey, Co-Founder and CEO of MIRIMAR – the creative company helping brands achieve cultural significance in a world where traditional advertising isn’t enough. And as of last week, ADWEEK’s newly minted small agency of the year for 2025.Luke reflects on MIRIMAR’s early challenges, from launching ‘too soon’ in 2019 to navigating the pandemic. He also shares how conviction, focus, and a clear filtering system helped them find their footing with the right clients.The conversation breaks down MIRIMAR’s ‘foundation and fame’ model – aligning brand and business, with smart talent partnerships that create impact without relying solely on paid media. Packed with sharp thinking, honest lessons, and a healthy dose of optimism, this is a masterclass in building an agency you truly believe in. HIGHLIGHTS:[02:02] Navigating early challenges[06:58] Ambition over status quo[09:26] The power of clarity[15:51] Foundation and fame[17:58] Positioning as an entertainment agency[26:17] New era of partnerships[29:18] Aligning intent and incentives[35:12] Doubling down on insight[38:47] Why north stars matter[41:21] Making work worth itMORE ABOUT LUKE:LinkedIn: linkedin.com/in/luke-mckelveyWebsite: mirimarus.comHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq | — | ||||||
| 12/9/25 |  Saatchi & Saatchi’s former Chief Strategy Officer: A rallying cry for brilliance – Richard Huntington | Today’s guest is Richard Huntington – former Chief Strategy Officer and Chairman of Saatchi & Saatchi. He brings a rare blend of honesty, affection and sharp-edged provocation to this conversation about the agency business. Richard describes an industry that’s been commodified – caused by the “creative” agency label that stripped out the commerciality, as well as a pitching culture that trains agencies to give away their most valuable thinking for free.But far from being downbeat, this is a rallying cry for the brilliance inside agencies, and a clear-eyed look at why talent deserves to be paid fairly for the value it creates. From productisation and pricing, to shifting C-suite perceptions, Richard shares his vision for a healthier, more sustainable industry built on confidence, credibility and genuine differentiation.HIGHLIGHTS:[02:20] Advertising’s not dead yet[07:50] Commodified by clients[09:02] Creative as an adjective[17:15] Reclaiming agency swagger[19:41] Collective industry reform[21:56] Rewriting the rules of pitching[24:58] The remuneration shift[28:36] Power of proprietary thinking[34:12] Golden era of startupsMORE ABOUT RICHARD:LinkedIn: linkedin.com/in/richard-huntington-59a3761b9HOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Market of One If you are a fan of this podcast, then you'll love my new book Market of One, how Your Agency can rewrite the Rules and create a lasting competitive advantage. Sharing my experience, repositioning close to 150 agencies over the last decade. Key Highlights: - Insights from repositioning 150+ agencies - Expert contributions from industry leaders Greg Hahn, Rory Sutherland, and Nils Leonard - Strategies for deeper differentiation and increased profitability Learn how to stand out, win more business, and command premium rates. Don't miss this opportunity! Visit marketofone.agency now and unlock your agency's potential. Visit codefinery.com/dq | — | ||||||
| 12/2/25 |  Cornett's CEO: Why female ownership matters – Christy Hiler | Today’s guest is Christy Hiler, owner of Cornett – the Lexington-based creative agency – and one of our industry’s leading voices for women-owned agencies. A huge advocate of empowering talent, Christy candidly shares her own unusual journey from being Cornett’s president to its owner, including the convictions that guided her forward – and the doubts that held her back. She talks about the importance of the ‘beautiful but deadly’ venus flytrap in describing what makes Cornett different, as well as her commitment to constant evolution. Christy also describes how the striking stat that only 1% of US agencies are women-owned sparked the creation of ‘Own It’ – a vibrant community, podcast and summit supporting women who run agencies.This is an inspiring story and taking charge and making a real difference to the wider industry. HIGHLIGHTS:[05:27] The underdog spirit[09:38] The venus flytrap idea[13:15] Building long-term relationships[17:33] Women leading differently[21:33] The 'Own It' initiative[28:07] How equity fuels creativity[32:07] Unlocking potential[37:13] Doing things differentlyMORE ABOUT CHRISTY:LinkedIn: linkedin.com/in/christyhilerWebsite: teamcornett.comOwnItHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of One | — | ||||||
| 11/25/25 |  FCB's Global CEO: Excellence as usual – Tyler Turnbull | Today’s guest is Tyler Turnbull, Global CEO of Interpublic’s FCB – remarkably, the winner of Cannes Lions’ North American Network of the Year for seven years running. Tyler shares the mindset that’s driven this sustained creative and commercial performance. He unpacks where resilience comes from, and how curiosity, experimentation and a willingness to challenge legacy thinking underpins FCB’s momentum. Tyler also offers a refreshingly honest view of client relationships – including the crucial roles of empathy and deep commercial impact. Regardless of whether you’re running a small team or a global network, this is a compelling recipe for ongoing success. HIGHLIGHTS:[02:15] The power of consistency[07:27] Resilience through people[10:10] Reinvention never stops[14:31] Walking in your client's shoes[22:28] Challenging old habits[30:46] Why small steps matter[31:40] Culture built on trying[34:28] Being premium by choice[42:16] Commercial experimentationMORE ABOUT TYLER:LinkedIn: linkedin.com/in/tylerturnbullWebsite: fcb.comHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Market of One If you are a fan of this podcast, then you'll love my new book Market of One, how Your Agency can rewrite the Rules and create a lasting competitive advantage. Sharing my experience, repositioning close to 150 agencies over the last decade. Key Highlights: - Insights from repositioning 150+ agencies - Expert contributions from industry leaders Greg Hahn, Rory Sutherland, and Nils Leonard - Strategies for deeper differentiation and increased profitability Learn how to stand out, win more business, and command premium rates. Don't miss this opportunity! Visit marketofone.agency now and unlock your agency's potential. Visit codefinery.com/dq | — | ||||||
| 11/18/25 |  Yes&'s CEO: What’s in a name? – Zihla Salinas | Today’s guest is Zihla Salinas, CEO of a 40-year-old indie that rebranded as ‘Yes&’. She shares the story behind the name, including how the improv-inspired mindset of ‘accept and build’ has become a blueprint for the business. This philosophy shapes everything from their M&A strategy and client partnerships, to leadership development and creative delivery. You’ll hear why figure-it-out-ability, curiosity and positivity are Yes&’s measurable values, not just words on a wall.Zihla also unpacks how Yes& cracked the code for working with complex clients, and how great account service – not just great ideas – is often what makes the difference. HIGHLIGHTS:[02:25] The power of positivity[07:00] The story behind Yes&[11:04] What makes Yes& different[16:10] Figure-Out-Ability[19:30] Communication as a superpower[21:33] Redefining client service[23:12] Spotting positive mindsets[28:42] Cultural alignment in clients[34:46] Learning from success[36:47] Smart cross-selling[40:21] Building strong partnershipsMORE ABOUT ZIHLA:LinkedIn: linkedin.com/in/zihlaWebsite: yesandagency.comHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Market of One If you are a fan of this podcast, then you'll love my new book Market of One, how Your Agency can rewrite the Rules and create a lasting competitive advantage. Sharing my experience, repositioning close to 150 agencies over the last decade. Key Highlights: - Insights from repositioning 150+ agencies - Expert contributions from industry leaders Greg Hahn, Rory Sutherland, and Nils Leonard - Strategies for deeper differentiation and increased profitability Learn how to stand out, win more business, and command premium rates. Don't miss this opportunity! Visit marketofone.agency now and unlock your agency's potential. Visit codefinery.com/dq | — | ||||||
| 11/4/25 |  UEG's Global CEO: Culture, entertainment and commerce – Jarrod Moses | Today’s guest is Jarrod Moses, Founder and Global CEO of United Entertainment Group (UEG) – part of Edelman.Jarrod unpacks how brands, creators, sports stars and celebrities meet in the fast-evolving world of culture and entertainment marketing. He reveals how UEG structures partnerships that go beyond timesheets and deliverables to also reward performance and behaviours. Jarrod also discusses the shifting power balance between creators, agencies and clients, the pitfalls of inauthentic partnerships, and the discipline it takes to stay entrepreneurial while leading a global agency network.From UEG’s early work with Rihanna to long-term lessons in leadership, this conversation offers an inspiring look at the mechanics of one of the world’s pre-eminent marketing disciplines. HIGHLIGHTS:[02:01] The role of emotion[04:35] Enhancing culture[07:46] Taming the celebrity–brand beast[09:35] Three truths of partnership[12:34] Game plans for every client[17:43] Believable spontaneity[22:20] What kills authenticity[27:57] Discovering Rihanna with Jay-Z[33:51] UEG’s commercial formula[35:58] Engaging the C-suiteMORE ABOUT JARROD:LinkedIn: linkedin.com/in/jarrod-mosesWebsite: uegworldwide.com/HOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Market of One If you are a fan of this podcast, then you'll love my new book Market of One, how Your Agency can rewrite the Rules and create a lasting competitive advantage. Sharing my experience, repositioning close to 150 agencies over the last decade. Key Highlights: - Insights from repositioning 150+ agencies - Expert contributions from industry leaders Greg Hahn, Rory Sutherland, and Nils Leonard - Strategies for deeper differentiation and increased profitability Learn how to stand out, win more business, and command premium rates. Don't miss this opportunity! Visit marketofone.agency now and unlock your agency's potential. Visit codefinery.com/dq | — | ||||||
| 10/28/25 |  Publicis Groupe's Global CSO: Unpacking the ‘Power of One’ – Loren Grossman | Today’s guest is Loren Grossman, Global Chief Strategy Officer of the ‘Solutions Group’ within Publicis Groupe – so he’s right at the centre of how the agency world is evolving.Loren describes a ‘golden age’ of impact, explaining how Publicis has built a future-facing model that goes far beyond marketing communications. From bold acquisitions like Epsilon and Sapient, to their ‘Power of One’ approach that brings every capability together, he shares how the group has worked hard to make integration really work – and how that’s fuelled their relentless new-business success with the likes of Coke and Mars. Packed with insights on leadership, culture and the real opportunities in AI and data, this conversation paints a truly optimistic picture of where agencies are headed and how to stay relevant in a rapidly changing market. HIGHLIGHTS:[02:31] Loren’s role[07:44] Reinventing HoldCo.s[09:26] How structure enables strategy[13:19] Making bold acquisitions[15:01] Integration made practical[22:53] The ‘Power of One’ in action[28:10] Partnership as a differentiator[33:05] Avoiding the AI trap[35:22] Building on CRM’s legacy[39:18] The golden era of impactMORE ABOUT LOREN:LinkedIn: linkedin.com/in/loren-grossmanWebsite: publicisgroupe.com/frHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Site: codefinery.comBook: Market of One | — | ||||||
| 10/21/25 |  Party Land's Co-Founder: Comedy’s greatest ad agency – Haley Hunter | Today’s guest – for our 50th episode! – is Haley Hunter, Co-Founder of Party Land – proudly known as comedy’s greatest ad agency. In this lively conversation, Haley unpacks how humour has become a strategic superpower, not just a punchline.She shares how Party Land went from convincing clients that comedy belonged in advertising to being the go-to agency for those wanting to master it – not least Liquid Death. Haley also dives into the neuroscience behind laughter, explaining how it primes audiences for connection and recall.Beyond the creative side, she reveals how empathy, autonomy and trust fuel Party Land’s remote office set-up – and why comedy is as much about mindset as it is about craft.It’s an inspiring lesson in leading with conviction, creating a new category and finding joy in the serious business of marketing. HIGHLIGHTS:[01:57] Funny as a superpower[04:05] Making the case for comedy[11:08] Owning creative outcomes[13:17] The art of pushing just enough[16:23] Authenticity at work[17:46] Freedom and liberation[25:11] Finding the right people [29:51] Behind the laughter[33:29] The biggest risk in advertising [38:23] Leading with joy and convictionMORE ABOUT HALEY:LinkedIn: linkedin.com/in/hihaleyhunterWebsite: partyland.coHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Site: codefinery.comBook: Market of OneMentioned in this episode:Market of One If you are a fan of this podcast, then you'll love my new book Market of One, how Your Agency can rewrite the Rules and create a lasting competitive advantage. Sharing my experience, repositioning close to 150 agencies over the last decade. Key Highlights: - Insights from repositioning 150+ agencies - Expert contributions from industry leaders Greg Hahn, Rory Sutherland, and Nils Leonard - Strategies for deeper differentiation and increased profitability Learn how to stand out, win more business, and command premium rates. Don't miss this opportunity! Visit marketofone.agency now and unlock your agency's potential. Visit codefinery.com/dq | — | ||||||
| 10/14/25 |  JOAN's co-founders: Building modern legends – Jaime Robinson & Lisa Clunie | In a first for the show, today we have not one but two guests – Jaime Robinson and Lisa Clunie, co-founders of the creative agency JOAN, born in NYC and now smashing it in London and Berlin too. Jaime and Lisa reveal how they’re blending the rigour of classic brand building with the pace and energy of modern culture. They share why they believe now is a golden age of creativity, how disruption is reshaping the talent model and what it means to modernise brands.You’ll hear their take on what makes a great client–agency fit, why conviction matters more than buzzwords, and how AI and reverse mentorship could define the next generation of creative leaders. It’s an authentic, optimistic conversation that captures the spirit of JOAN: bold, human and unapologetically modern.HIGHLIGHTS:[02:04] Joan's legendary beginnings[06:56] Building timeless brands[09:27] Firing clients that don’t fit[13:59] Audience-first creativity in action[16:17] Into a golden age[19:21] An alchemy of strengths[24:33] Wisdom meets the machine[26:03] The power of shared mentorship[30:36] Pitches as creative playgrounds[34:18] A new industrial revolutionMORE ABOUT JAIME & LISA:LinkedIn: linkedin.com/in/hellojaimerobinsonLinkedIn: linkedin.com/in/lisaclunieWebsite: joancreative.comHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Site: codefinery.comBook: Market of OneMentioned in this episode:Market of One If you are a fan of this podcast, then you'll love my new book Market of One, how Your Agency can rewrite the Rules and create a lasting competitive advantage. Sharing my experience, repositioning close to 150 agencies over the last decade. Key Highlights: - Insights from repositioning 150+ agencies - Expert contributions from industry leaders Greg Hahn, Rory Sutherland, and Nils Leonard - Strategies for deeper differentiation and increased profitability Learn how to stand out, win more business, and command premium rates. Don't miss this opportunity! Visit marketofone.agency now and unlock your agency's potential. Visit codefinery.com/dq | — | ||||||
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6 placements across 6 markets.
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6 placements across 6 markets.