The Industrialist

In this episode, Jeremy, Jeff and Will discuss various topics ranging from the consistency of their podcasting efforts to the latest trends in the real estate market. They analyze economic indicators, stock performance, and the impact of coaching changes in college football. The conversation also covers predictions for upcoming bowl games and the implications of the transfer portal on team dynamics. The episode concludes with a discussion on the Heisman Trophy and its significance in the current college football landscape. In this conversation, the hosts delve into various aspects of college football, including quarterback comparisons, the implications of offensive awards, and the cultural impact of college football stars. They discuss NFL prospects, the declining attendance at bowl games, and the highlights of Texas high school football. The conversation also touches on economic growth driven by new developments, Google's expansion in Texas, and the future of data centers amidst rising competition. The hosts conclude with personal anecdotes and reflections on the leasing market and upcoming events.

In this week’s episode, the guys cover year-end market updates, real estate stock performance, and the challenges of digital leasing—from tenants signing on car hoods to checks that never arrive. They debate old-school leasing practices, discuss conference championship weekend, the coaching carousel, and which teams deserve a playoff spot. The conversation wraps with North Texas real estate news and a hilarious personal story about the roughest hotel stay in Dallas.

The team dives into another chaotic, entertaining week in industrial real estate, college football, old-building nostalgia, and the bizarre downfall of Sonder. Jeff returns from a Scranton trip with a full “Old Building Reporter” segment, complete with Dunder Mifflin lore, steam engines, and the existential question of what happens to 140-year-old industrial buildings in modern markets.We run through:Market updates, REIT performance, and interest-rate sanityA “buildings with a yard—like the good old days” listing plugWhy industrial REITs are somehow still negativeDoge, Elon, and federal budget rantsThe ultimate fluff term: “strong demographics”The craziest Airbnb collapse of the year (RIP Sonder)The weirdest Airbnb stories you’ve ever heardCollege football chaos, Heisman hopefuls, and Tech’s defensive buzzThe rise of a Celina pro soccer team and mixed-use speculation

Jeremy, Jeff, and Will catch up on travel, football, market updates, and a wild story about Nazi scientists founding NASA (yes, really). They dive into the latest real estate wins — from leasing quirks to property management surprises — and wrap up with their trademark blend of humor and hard truth about what’s happening in Collin County’s explosion of billion-dollar projects. It’s part market talk, part college football therapy session, and all classic Shop Talk.

At the Texas Tech University REO Conference, Jeremy Mercer (The Industrialist) and Conrad Madsen (The C-Suite Show) teamed up for a rare joint conversation with industry icon Jack Fraker. From his early days working overseas on the Alaskan pipeline and in Saudi Arabia, to the cold call that led Nokia to Alliance, to building one of the most respected brokerage careers in industrial real estate—Jack shares lessons learned, pivotal deals, and timeless advice on persistence, work ethic, and relationships. This crossover episode delivers wisdom for both students entering the industry and veterans looking to sharpen their edge.