Why Your Comms Strategy Keeps Getting Undermined

About this episode

This episode discusses the importance of preparing technical leaders for external communication to strengthen the overall communications strategy.

Your comms strategy is only as strong as the leaders delivering it. And if you’ve been doing damage control after panels, media interviews, or enterprise sales conversations — you already know this. In this episode, I’m naming the pattern that most comms leaders and marketing executives are too close to the problem to say out loud: your technical leaders are stepping into external moments every single day, and they are not prepared for them. Not because they aren’t brilliant. They are. But brilliance in execution and influence in external communication are not the same skill — and nobody has ever built that skill in them. Let’s fix that. What You’ll Learn: Why media training alone will never close the external leadership gap — and what actually does The three external signals every technical leader must build to show up with influence, not just presence How unprepared leadership bench is quietly making your sales team’s job harder before the first call The three questions you can ask right now to identify exactly where your gap lives Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry…

People in this episode

Host: Shayna Davis

Topics covered

• communication strategy
• leadership
• media training
• influence
• technical leaders
• sales
• external communication

Keywords

• comms strategy
• media interviews
• leadership gap
• influence
• technical leaders
• sales team
• media training

Mentioned in this episode

Organizations: External Influence, Executive Signals Group

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