166. Designing Client Behavior: How Your "Words" Create Better Projects (Interview with Ochre & Beige)
From The Interior Design Business CEO by Desi Creswell
March 18, 2026 · 40 min
About this episode
This episode discusses how the words used in design consultations can influence client behavior and project outcomes.
What if better clients and smoother projects start long before you ever begin designing? In this episode, I sit down with Jaquilyn Edwards of Ochre & Beige to talk about how the words you use on your website, in consultations, and throughout your process, shape the kind of clients you attract and the experience you create. This conversation is all about being more intentional with your messaging so you can build trust earlier and lead your projects with more clarity and confidence. Join us this week to hear how language can either strengthen your positioning or quietly undermine it, why leading is more effective than justifying, and how your values can come through in ways that create a stronger connection with best fit clients. Jaquilyn also shares how small shifts in wording can influence client behaviour, reduce pushback, and support a more aligned and collaborative working relationship from inquiry to install. Get full show notes, transcript, and more information here: https://www.desicreswell.com/166 Access the free Get It Done Daily Planner: https://www.desicreswell.com/resources Sign up for my Monday Mindset email list to get bite-sized insights on topics that you can use…
People in this episode
Host: Desi Creswell
Guest: Jaquilyn Edwards
Topics covered
- client behavior
- intentional messaging
- trust building
- project clarity
- collaborative relationships
Keywords
- client attraction
- design process
- effective communication
- project management
- collaboration
Mentioned in this episode
Organizations: Ochre & Beige
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