About this episode
This episode explores the real history of Guinness and its marketing evolution in relation to Irish culture.
The famous 'pint of plain' has become one of the most recognisable commercial brands in the world, and is inextricably linked to the Irish pub. In light of a new Netflix series on the Guinness family, this episode dives into the real history of the 'Black stuff', and explores how the brand has reinvented itself time and time again through the miracle of marketing. An extra-content debrief on this episode is available exclusively to Patreon supporters, who also enjoyed early access to this episode. If you want to access our 100+ extra content episodes, you can sign up to support the podcast at www.patreon.com/theirishpassport.
People in this episode
Host: The Irish Passport
Topics covered
- Guinness
- Irish culture
- marketing
- history
- commercial brands
- pubs
Keywords
- Guinness
- Irish pub
- marketing
- history
- Netflix series
- commercial brand
Mentioned in this episode
Organizations: Guinness, Netflix
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