Selling 4 Retail Condos for KB Home in Castro Valley, CA: An Intro to a Case Study_Tim Vi Tran_Season 1, Episode 31

About this episode

This episode discusses the challenges and strategies involved in selling four retail condos for KB Home in Castro Valley, CA.

What do you do when a national homebuilder entitles a mixed-use project… but gets stuck with four small commercial condos that hardly anybody seems to know how to sell? KB Home, a publicly traded residential developer, had completed an 80-unit mixed-use project in Castro Valley, California. As part of the city’s requirement, the development included four ground-floor retail condos. But these were cold-shell units: bare-bones spaces without finished interiors, HVAC, connected water meters, or lighting buildout. To read it as a 1-min intro To watch it as a 2-min video For many brokers, that kind of product looked difficult. Too niche. Too complicated. Too hard to price. Too long to sell. And the deal size was small: All four units together totaled only about $1.8 million. But The Ivy Group saw something else. Instead of discounting the units just because they were part of a mixed-use requirement, they saw the scarcity of new small-format retail condos, and recognized that the right buyers would see real value. 👉 To learn more, you can access, for a small fee, the full case study:https://theivygroup.com/course-category/cre-strategies-tactics/ 👉 Subscribe to The Ivy Group…

People in this episode

Host: Tim Vi Tran

Topics covered

• real estate
• commercial condos
• mixed-use development
• retail sales

Keywords

• KB Home
• Castro Valley
• retail condos
• real estate strategy

Mentioned in this episode

Products: mixed-use project, retail condos

Places: Castro Valley, CA, California, Fremont, Silicon Valley, the Greater Bay Area

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