The Joe Reis Show

Shinji Kim, founder of SelectStar (acquired by Snowflake in December), joins the show to discuss the deal, the integration into Snowflake's Horizon catalog, and where data cataloging is actually headed.We get into the weeds on a claim Shinji makes early: in a few years, we may stop calling these things "data catalogs" at all. The category is evolving into an AI context layer, a living surface that combines metadata, semantic models, business glossaries, and ontologies, continuously updated by both humans and agents. Shinji walks through how SelectStar built toward this with semantic model management, MCP server support, and an AI agent that started serving data analysts and eventually answered business users' questions directly.We also dig into where data catalog implementations go wrong (spoiler: it's almost always adoption, not tooling), why marketing teams are an underrated ETL persona, and what it actually took to get acquired by Snowflake after three years as a premier partner.Plus: if Shinji were starting SelectStar today, what would she do differently? We talk about distribution in the AI era and how the startup playbook is mutating.Connect with Shinji:LinkedIn — https://www.linkedin.com/in/shinjikim/

Are vendors trying to lock down your data? In this episode, George Fraser breaks down why the "modern data stack" has evolved into "open data infrastructure". We discuss why data gravity is the most overrated concept in data management, how egress charges are often misunderstood due to poorly designed pipelines, and why companies must insist on having a true replica of their own data.George also shares his hands-on experience with AI coding agents, including how he manages his USTA tennis team with bots like OpenClaw and NanoBot.

In this episode, I sit down with Bob Seiner, a true pioneer who has been working in data governance since before it was even called governance. We dive into why he calls BS on the trendy term "data enablement" and how his trademarked approach, Non-Invasive Data Governance, formalizes what organizations are already doing without beating employees over the head.We also unpack his latest concept, The Data Catalyst Cubed, and get into a fascinating discussion about the precarious state of data security in the age of LLMs and autonomous AI agents like OpenClaw. Plus, Bob shares some great war stories about building the T-DAN newsletter using Microsoft FrontPage back in 1997 and drops his best advice for standing out and building a personal brand in the noisy data industry.Where to find Bob:KIK Consulting: kikconsulting.com LinkedIn: / robert-s-seiner-445313 Books: Non-Invasive Data Governance and The Data Catalyst Cubed

Wes McKinney is back to discuss his complete transition from AI skepticism to becoming heavily "locked in" on coding agents.Wes shares how he overcame his initial "existential dread" about the future of software engineering and completely rebuilt his personal productivity stack using tools like Claude and Codex. We dive deep into the reality of coding agents, why he believes Go has become the ultimate language for AI agents, and how he manages massive, multi-agent workflows to build production-level software without touching DevOps. Wes also breaks down his mission to fight the platform decay of services like Gmail by building his own local data sovereignty tools.

I recently sat down with Amit Prakash, the brilliant mind who co-founded ThoughtSpot and led AI teams at Google and Microsoft, to talk about a massive shift happening in the data world.For decades, we’ve been forcing the "messy reality" of business into rigid database tables, losing about 90% of the actual information in the process.Amit is now building Ampup to flip that script. We dive deep into how he’s using dynamic ontologies to extract high-fidelity insights from unstructured data, like the nuances of a 60-minute sales call—to drive massive ROI.In this episode, we explore:- The "SaaSpocalypse" and the Future of Agents: Why the early stages of the sales cycle might soon be a "dance" between AI buying and selling agents.- Sales as Athletics: Why high-stakes negotiation is more like football than a desk job.- The "Business Brain": Moving beyond simple CRMs to a central strategy engine that understands every department’s unstructured data.- Human-to-Human Trust: Why large contracts will always require a human touch, even in an AI-saturated world.- Amit’s perspective on how AI can deliver real value to the GDP by fixing the "distribution bottleneck" of innovation is a must-listen for anyone in tech, data, or leadership.

In this episode, I sit down with Gowtham Chilakapati, an analytics veteran of 18 years and Executive Director at Humana , to pull back the curtain on the reality of Agentic AI in the enterprise.We dive deep into the recent wave of tech layoffs—like the news of Block cutting 40% of its workforce —and debate whether AI is truly driving these decisions or simply serving as a convenient excuse for broader management failures.Gowtham shares his firsthand experience navigating an astounding $1 billion AI investment during the early adopter rush of 2024. He details the chaotic first six months of that initiative and the multi-dimensional framework his team developed to measure true return on investment beyond the traditional, and often flawed, software implementation mindset. From the massive risks of pasting PII into LLMs to how AI prototyping is finally bridging the historic gap between product and engineering teams, this conversation is a masterclass in pragmatism for anyone looking to cut through the AI hype, especially in highly regulated industries.

In this episode, I sit down with Demetrios Brinkmann (godfather of the MLOps Community) to talk about the absolute Wild West of AI right now. We cover how fast coding agents are changing the game, the reality of "vibe coding" your own CRM , and how Demetrios's community saved $20,000 just by ditching bloated enterprise tools.But we don't just talk tech. We get into the weeds on the content creation pipeline, from the bizarre rise of AI OnlyFans to the "Doorman Paradox" of automated content. Finally, we spill some serious inside baseball on the tech sponsorship game, calling out the sheer audacity of heavily-funded startups expecting free labor from communities , and why protecting your reputation is worth more than any quick paycheck.

The white-collar tech industry isn't what it used to be, and anyone could be on the chopping block at a moment's notice. With tens of thousands of highly skilled people getting laid off from Big Tech on a seemingly bi-weekly basis, competing in the traditional job market is brutal right now.In this episode, Jody Hesch and I discuss why building a freelance data consulting business isn't just a career pivot—it is a necessary Plan B. We break down the exhaustion of constantly reinventing yourself and navigating new team dynamics every time you switch full-time roles. We also explore the counterintuitive reality that by going freelance, you only have to build your network and reputation once to create a repeatable motion. Whether you are actively looking for an exit or just realizing that the gig economy is coming for data engineering, this conversation covers the realities of making the jump.

In this conversation, I sit down with Tim Delisle and Chris Crane, co-founders of 514, to discuss bridging the gap between software development and data engineering. We cover their experience leading global data engineering at Nike and why software teams are increasingly taking ownership of heavy analytical workloads.We also dive into how they are building the Moose Stack to give developers a local-first, code-first analytics experience. Finally, we explore how AI co-pilots are acting like an "army of interns" to fundamentally change how we write code , and why the "personal data lake" might be the future of privacy and local compute.Check out 514 & The Moose Stack: https://www.fiveonefour.com/

In this episode, I sit down with Prashant Sridharan, a 30-year veteran of developer marketing who has shaped go-to-market strategies for tech giants like Sun Microsystems, Microsoft, AWS, Facebook, and Twitter, and currently runs product marketing at Supabase. We dive deep into the origins of DevRel and how marketing to developers has evolved in an increasingly noisy, AI-saturated landscape.Topics covered:- Transitioning from massive tech companies to the fast-paced startup world - How to genuinely measure the success of Developer Relations without ruining communities - Using AI tools like Claude to accelerate mechanical marketing tasks while preserving authentic storytelling - The shift from traditional SEO to GEO (Generative Engine Optimization) for developer tools - The thrill of live, unscripted coding demos and stories from sharing the stage with Steve Ballmer - Prashant's upcoming fiction novel, The Midnight Coders Children, and the craft of writing Find more from Prashant at StrategicNerds.com and check out his non-fiction book, Picks and Shovels: https://amzn.to/4cJ2TRO

I sat down with Paul Dudley (CEO) and Ricky Thomas (CTO) from StreamKap to catch up on where the world of streaming data is heading—and things have changed fast since we last spoke.We dive into the concept of "vibe coding" and how AI is radically accelerating how we build software (I even share a story about building a data analysis tool in an hour). But the real meat of this conversation is about the intersection of streaming data and AI agents. Everyone is building agents, but without real-time context, they’re flying blind. We discuss why streaming is a missing link for agentic workflows, the shift from dashboards to automated decision-making, and why SaaS companies are racing to build walled gardens around their data.We also get into the nitty-gritty of the UK vs. US tech markets, the resurgence of PR in the AI era, and StreamKap’s upcoming move into the Snowflake native app ecosystem.Streamkap: https://streamkap.com/

Lak Lakshmanan had a successful career in Private Equity and Big Tech, but he realized he couldn't just "coach the game" while the rules were changing. He had to get back on the field play it. We discuss vertical AI, the "foolhardiness" required to start a company , the reality of the AI technology wave, and why sitting on the sidelines is the biggest risk of all.LinkedIn: https://www.linkedin.com/in/valliappalakshmananGenerative AI Design Patterns (book): https://amzn.to/45v0xBO