About this episode

Juvencio Maeztu, CEO of Ingka Group, discusses how IKEA is managing to keep its furniture affordable despite rising costs due to tariffs, inflation, and an energy crisis.

Tariffs, inflation and an energy crisis have driven up the cost of nearly every consumer good. Despite those economic headwinds, IKEA has tried to keep its furniture affordable. Juvencio Maeztu is the CEO of the Ingka Group, IKEA’s largest franchise, and he explains how the company is making the numbers work. Ryan Knutson hosts. Further Listening: Can Burger King Regain Its Crown? The Battle to Be the King of Retail: Walmart vs. Amazon Etsy: Big Commerce or Crafters' Community? Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Ryan Knutson

Guest: Juvencio Maeztu

Topics covered

• furniture affordability
• economic challenges
• IKEA strategy
• tariffs
• inflation
• energy crisis

Keywords

• IKEA
• affordable furniture
• economic challenges
• tariffs
• inflation
• energy crisis
• Juvencio Maeztu

Mentioned in this episode

Organizations: IKEA, Ingka Group, Wall Street Journal, Spotify Studios

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