How IKEA Is Keeping Its Furniture Affordable
From The Journal. by The Wall Street Journal & Spotify Studios
April 30, 2026 · 23 min
About this episode
Juvencio Maeztu, CEO of Ingka Group, discusses how IKEA is managing to keep its furniture affordable despite rising costs due to tariffs, inflation, and an energy crisis.
Tariffs, inflation and an energy crisis have driven up the cost of nearly every consumer good. Despite those economic headwinds, IKEA has tried to keep its furniture affordable. Juvencio Maeztu is the CEO of the Ingka Group, IKEA’s largest franchise, and he explains how the company is making the numbers work. Ryan Knutson hosts. Further Listening: Can Burger King Regain Its Crown? The Battle to Be the King of Retail: Walmart vs. Amazon Etsy: Big Commerce or Crafters' Community? Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
People in this episode
Host: Ryan Knutson
Guest: Juvencio Maeztu
Topics covered
- furniture affordability
- economic challenges
- IKEA strategy
- tariffs
- inflation
- energy crisis
Keywords
- IKEA
- affordable furniture
- economic challenges
- tariffs
- inflation
- energy crisis
- Juvencio Maeztu
Mentioned in this episode
Organizations: IKEA, Ingka Group, Wall Street Journal, Spotify Studios
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