The Kara Goldin Show | 829 Marc Jonna: Co-Founder & President of Plum Market

The Kara Goldin Show | 829 Marc Jonna: Co-Founder & President of Plum Market

From The Kara Goldin Show by CommerceTracks

April 22, 2026 · 34 min

About this episode

Marc Jonna discusses his journey in the grocery industry and the vision behind Plum Market.

What if the grocery store wasn’t just a place to shop — but an experience designed around quality, hospitality, and trust? On today’s episode, we welcome Marc Jonna, Co-Founder and President of Plum Market — the specialty grocery chain redefining what a premium food experience can be. A third-generation grocer, Marc grew up in the business, stepping into leadership of his family’s seven-store operation at just 19 before it was acquired by Whole Foods in 1998. After serving on Whole Foods’ national leadership team, Marc and his brother Matt set out to build something different — launching Plum Market in 2007 as a deliberate response to what they believed the industry was missing. Today, Plum Market has grown into a 35+ location business spanning grocery, airports, and foodservice, with a focus on high-quality, locally sourced products, chef-driven prepared foods made entirely from scratch, and a hospitality-first approach to retail. With a clear point of view — from defining “local” as within 350 miles to curating a mix of artisanal and everyday essentials — the brand has carved out a unique position in an increasingly competitive landscape. In this episode, Marc shares what he…

People in this episode

Guest: Marc Jonna

Topics covered

  • grocery industry
  • food experience
  • hospitality
  • local sourcing
  • retail economics

Keywords

  • Plum Market
  • Whole Foods
  • grocery economics
  • premium food experience

Mentioned in this episode

Products: Plum Market

Books & works: The Kara Goldin Show

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