From Garage Hustle to Scalable Growth with Jordan Goodfellow

From The KB Article by The Real CFO Project, Inc.

March 26, 2026 · 27 min

About this episode

Chad Brown interviews Jordan Goodfellow about his journey from starting a business in a garage to scaling it successfully.

In this episode of The Real CFO Project , host Chad Brown sits down with entrepreneur and AV business owner Jordan Goodfellow to break down the real journey of building a company from scratch—and the hard decisions required to scale it. Jordan shares how his business started out of necessity—recovering equipment from a bad deal and deciding to put it to work instead of cutting losses. What began in a garage with projectors being rented out while juggling freelance gigs quickly evolved into a growing equipment rental business. But growth didn't come without challenges. At a critical point, Jordan faced a decision many entrepreneurs struggle with: stay in the craft or step into ownership. Trying to do both led to missed expectations and a wake-up call that forced him to fully commit to being a business owner.

People in this episode

Host: Chad Brown

Guest: Jordan Goodfellow

Topics covered

entrepreneurship
business growth
equipment rental
scaling a business
decision making

Keywords

entrepreneur
business owner
equipment rental
scalable growth
freelance gigs

Mentioned in this episode

Organizations: The Real CFO Project, Inc.