Solo Episode: What's Really Happening in Roofing & Home Services Right Now
From The Kitchen Table by Ken Baden
May 29, 2026 · 17 min · Episode 148
About this episode
Ken Baden discusses the current state of the roofing and home services industry, sharing insights on business strategy and personal growth.
In this solo episode, host Ken Baden opens up about the current state of the roofing and home services industry in the DC metro area. With major competitors cutting staff by 50% or shutting down entirely, Ken explains why he views this downturn as a buying opportunity — similar to investing in a down stock market. He talks candidly about Potomac Custom Remodeling's growth strategy, their decision to invest heavily in branding and SEO in the first half of the year, and why profitability discipline is the reason they're still standing strong. Ken also gets deeply personal, sharing how becoming a father and being married to his wife, Becca, has completely shifted his mindset. He talks about gratitude, the two forms of fear, and why he's finally realized he's already won. He closes with lessons on sales complacency, how to handle rude customers, and Potomac's vision to become a household name in the DMV market.
People in this episode
Host: Ken Baden
Topics covered
- roofing industry
- home services
- business strategy
- branding
- SEO
- personal growth
- sales
Keywords
- roofing
- home services
- business downturn
- branding
- SEO
- profitability
- sales complacency
- customer service
Mentioned in this episode
Organizations: Potomac Custom Remodeling
Places: DC metro area
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