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Recent episodes
Ep. 65 - Google's New AI Opportunity for Law Firms
Jun 23, 2026
20m 02s
Ep. 64 - Why Authenticity Beats AI in Legal Marketing
Jun 16, 2026
21m 37s
Ep. 63 - Google's New Spam Reporting Tool Explained
Jun 9, 2026
19m 26s
Ep. 62 - Google’s New Spam Crackdown: What Every Law Firm Needs to Know
Jun 2, 2026
20m 35s
Ep. 61 - Why AI Could Be Hurting Your Law Firm Brand
May 26, 2026
18m 19s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/23/26 | ![]() Ep. 65 - Google's New AI Opportunity for Law Firms | Google may have quietly created one of the biggest SEO opportunities we've seen in years. In this episode, I unpack a newly published Google patent continuation involving Gemini and explain what it could mean for law firms looking to improve their online visibility. The concept is surprisingly simple: when users search for information that doesn't yet have a strong answer, Google's AI may begin saving those unanswered queries and revisit them later when quality content becomes available. That... | 20m 02s | ||||||
| 6/16/26 | ![]() Ep. 64 - Why Authenticity Beats AI in Legal Marketing | Everyone is talking about AI, but are law firms focusing on the wrong trend? In this episode, I explore why authenticity may be the most valuable marketing asset in an increasingly automated world. While many businesses are rushing to adopt AI-generated content, emerging research suggests that younger consumers—especially Gen Z—are becoming more skeptical of content that feels artificial, generic, or disconnected from real human experience. We discuss why chasing trends can sometimes weaken y... | 21m 37s | ||||||
| 6/9/26 | ![]() Ep. 63 - Google's New Spam Reporting Tool Explained | What happens when spammy websites start outranking legitimate law firms? In this episode, I break down Google's latest spam reporting update and explain why it could become an important tool in your SEO strategy. Google has clarified that website owners can report spammy or black-hat SEO practices, giving businesses another way to protect their rankings from competitors who are cutting corners. I share what qualifies as reportable spam, how Google's reporting process works, why your SEO agenc... | 19m 26s | ||||||
| 6/2/26 | ![]() Ep. 62 - Google’s New Spam Crackdown: What Every Law Firm Needs to Know | Most law firms are focused on content, keywords, and backlinks when it comes to SEO. But there’s a new technical issue Google is cracking down on that many firms don’t even realize exists — and it could quietly hurt your rankings if you ignore it. In this episode, I’m breaking down Google’s newest spam policy update surrounding something called “back button hijacking” and why it matters for your website before June 15. The reality is: Google doesn’t really care whether the issue came from mal... | 20m 35s | ||||||
| 5/26/26 | ![]() Ep. 61 - Why AI Could Be Hurting Your Law Firm Brand | In this episode of The Law Firm Growth Professor podcast, I break down the growing impact AI is having on law firm SEO, branding, and online visibility — and why simply ranking #1 on Google may not be enough anymore. As Google continues rolling out AI-generated overviews at the top of search results, law firms are facing a major shift in how content gets discovered, cited, and trusted online. But instead of panicking about algorithms, I explain why the real opportunity is actually much simple... | 18m 19s | ||||||
| 5/19/26 | ![]() Ep. 60 - Your SEO Plan Is Probably Too Complicated | In this episode of The Law Firm Growth Professor podcast, I break down one of the biggest mistakes law firms make with SEO: over planning instead of actually taking action. Too many firms get stuck waiting for the “perfect” SEO strategy, the perfect agency, or the perfect roadmap before they ever publish content, engage online, or build momentum. The problem? Waiting is often the very thing slowing your growth down. I explain why simple, consistent action almost always beats endless strategiz... | 17m 24s | ||||||
| 5/12/26 | ![]() Ep. 59 - What Negative Reviews Are Really Saying About Your Firm | In this episode of The Law Firm Growth Professor podcast, I’m talking about something most law firm owners try to avoid: negative reviews, online criticism, and the comments section. You’ve probably heard the advice, “Don’t feed the trolls.” But when it comes to your law firm’s reputation, ignoring what people are saying online can quietly damage trust, referrals, and future growth. In this episode, I break down why law firm owners need to pay attention to reviews — even the unfair ones — and... | 20m 44s | ||||||
| 5/5/26 | ![]() Ep. 58 - Why Most Law Firm Content Fails to Rank on Google | Most law firms are approaching SEO content the wrong way. They’re focused on publishing more instead of publishing better. In this episode of The Law Firm Growth Professor podcast, John Rizvi explains why deep, well-researched legal content consistently outperforms shallow “content for content’s sake” strategies — especially in today’s AI-driven search landscape. John breaks down how law firms can create content that actually resonates with prospective clients, why emotional connection matter... | 17m 38s | ||||||
| 4/28/26 | ![]() Ep. 57 - Hiring an SEO Agency: This Mistake Will Cost You Everything | If you’re hiring an SEO agency and the first question you ask is about certifications… you might already be making a costly mistake. In this episode of the Law Firm Growth Professor podcast, I break down why certifications in SEO don’t mean what you think they do—and why relying on them can actually steer your law firm in the wrong direction. Because here’s the truth: SEO is one of the least regulated industries out there. Anyone can claim expertise. And while Google certifications and degree... | 19m 07s | ||||||
| 4/21/26 | ![]() Ep. 56 - The Silent SEO Problem Costing Your Law Firm✨ | SEOlaw firm marketing+1 | — | Law Firm Growth Professor | — | law firm growthmarketing strategies+1 | — | 18m 48s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 4/14/26 | ![]() Ep. 55 - Why Your Law Firm Website Is Driving Clients Away✨ | SEOuser experience+1 | — | The Law Firm Growth Professor | — | bounce ratetime on site+1 | — | 22m 49s | |
| 4/7/26 | ![]() Ep. 54 - Why Most Law Firms Get Keywords Completely Wrong✨ | SEOkeywords+2 | — | The Law Firm Growth Professor | — | keyword placementkeyword volume+1 | — | 19m 50s | |
| 3/31/26 | ![]() Ep. 53 - The Law Firm Marketing Mistake That Slows Growth✨ | law firm marketingSEO strategy+2 | — | The Law Firm Growth Professor | — | law firmsgrowth+2 | — | 17m 25s | |
| 3/24/26 | ![]() Ep. 52 - SEO Reality Check for Law Firm Growth✨ | SEOlaw firm growth+1 | — | The Law Firm Growth Professor | — | content strategydigital marketing+1 | — | 18m 18s | |
| 3/17/26 | ![]() Ep. 51 - Why AEO and GEO Don’t Replace SEO✨ | AEOGEO+3 | — | The Law Firm Growth Professor | — | Answer Engine OptimizationGenerative Engine Optimization+2 | — | 19m 07s | |
| 3/10/26 | ![]() Ep. 50 - Why Your Law Firm Rankings Keep Changing✨ | law firm rankingsGoogle algorithm updates+1 | — | GoogleThe Law Firm Growth Professor | — | search rankingsalgorithm changes+1 | — | 17m 24s | |
| 3/3/26 | ![]() Ep. 49 - The Five SEO Mistakes Law Firms Cannot Afford to Make✨ | SEOlaw firms+1 | — | The Law Firm Growth Professor | — | SEO mistakeslaw firm marketing+1 | — | 18m 41s | |
| 2/24/26 | ![]() Ep. 48 - Why Your Law Firm SEO Might Not Be Delivering ROI✨ | SEOlaw firm marketing+2 | — | The Law Firm Growth Professor | — | law firm growthclient acquisition+2 | — | 19m 04s | |
| 2/17/26 | ![]() Ep. 47 - Why Law Firm Growth Backfires Without the Right Systems✨ | law firm growthmarketing+3 | — | The Law Firm Growth Professor | — | law firmgrowth strategies+2 | — | 18m 14s | |
| 2/10/26 | ![]() Ep. 46 - The Keyword Mistake Most Law Firms Keep Making | In this episode of The Law Firm Growth Professor podcast, I address a question more attorneys are asking as AI reshapes search: Do keywords still matter? The short answer—yes. And they’re not going anywhere. As long as the internet is built on content, words remain the currency of search. But the way law firms choose and use keywords has to change. Chasing the biggest, most competitive terms may feel logical, but for most firms, it’s a losing strategy that wastes time and resources. I explain... | 19m 04s | ||||||
| 2/3/26 | ![]() Ep. 45 - Why Most Law Firms Fail at SEO Before They Ever Start | In this episode of The Law Firm Growth Professor podcast, I tackle one of the most common — and most misunderstood — questions attorneys ask about SEO: How do you know if you’re doing it right from the very beginning? The truth is, SEO isn’t a one-size-fits-all formula. What works for a brand-new firm starting from zero looks very different from what works for an established practice that already has a website, social media, and content — but still isn’t seeing the phones ring. 📲Get The Suppo... | 17m 43s | ||||||
| 1/27/26 | ![]() Ep. 44 - Why Ignoring SEO Could Cost Your Law Firm Big | In this episode of The Law Firm Growth Professor podcast, I flip the usual question on its head: What happens if you don’t invest in SEO? The shortanswer—nothing changes. You stay exactly where you are. If you’re happy with your current revenue and have no plans to grow, that’s fine. But if you want to scale your firm, attract higher-value clients, and gain the freedom to choose the cases you love, SEO is the key. 📲Get The Support Your Law Firm Needs:https://www.thelawfirmgrowthprofessor.com/... | 21m 23s | ||||||
| 1/20/26 | ![]() Ep. 43 - Why You Should Audit Your SEO Every Week | In this episode of The Law Firm Growth Professor podcast, I explain why auditing your own SEO regularly is critical—even if you’ve hired an agency. Broken links, outdated content, and spam comments can damage your site’s performance and reputation, and ultimately cost you clients. 📲Get The Support Your Law Firm Needs: https://www.thelawfirmgrowthprofessor.com/ Google won’t penalize your SEO firm for mistakes; they’ll penalize your website. I share a simple, 10-minute process for checking your... | 18m 31s | ||||||
| 1/13/26 | ![]() Ep. 42 - The Hidden Pitfalls in SEO Contracts Attorneys Must Avoid | In this episode of The Law Firm Growth Professor podcast, I tackle a topic most attorneys overlook when hiring SEO agencies: the contract. A bad contract can lock you into long-term agreements with no escape clause, vague KPIs, and unfair kill fees—leaving you frustrated and payingfor results that never materialize. 📲Get The Support Your Law Firm Needs:https://www.thelawfirmgrowthprofessor.com/ I break down what a good SEO contract should include: clear KPIs, ethical business practices,... | 20m 02s | ||||||
| 1/6/26 | ![]() Ep. 41 - Why Online Reputation Management Matters More Than You Think | In this episode of The Law Firm Growth Professor podcast, I dive into a topic that many attorneys overlook: Online Reputation Management (ORM). You can spend thousands on SEO, but if your reviews are negative or inaccurate, your firm’s reputation—and growth—will suffer. I share why monitoring your reviews is critical, how often you should check them, and why outsourcing ORM to your SEO agency isn’t enough. 📲Get The Support Your Law Firm Needs: https://www.thelawfirmgrowthprofessor.com/ ... | 20m 58s | ||||||
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