The Law Firm Growth Professor Podcast

Google may have quietly created one of the biggest SEO opportunities we've seen in years. In this episode, I unpack a newly published Google patent continuation involving Gemini and explain what it could mean for law firms looking to improve their online visibility. The concept is surprisingly simple: when users search for information that doesn't yet have a strong answer, Google's AI may begin saving those unanswered queries and revisit them later when quality content becomes available. That...

What happens when spammy websites start outranking legitimate law firms? In this episode, I break down Google's latest spam reporting update and explain why it could become an important tool in your SEO strategy. Google has clarified that website owners can report spammy or black-hat SEO practices, giving businesses another way to protect their rankings from competitors who are cutting corners. I share what qualifies as reportable spam, how Google's reporting process works, why your SEO agenc...

In this episode of The Law Firm Growth Professor podcast, I break down the growing impact AI is having on law firm SEO, branding, and online visibility — and why simply ranking #1 on Google may not be enough anymore. As Google continues rolling out AI-generated overviews at the top of search results, law firms are facing a major shift in how content gets discovered, cited, and trusted online. But instead of panicking about algorithms, I explain why the real opportunity is actually much simple...

In this episode of The Law Firm Growth Professor podcast, I’m talking about something most law firm owners try to avoid: negative reviews, online criticism, and the comments section. You’ve probably heard the advice, “Don’t feed the trolls.” But when it comes to your law firm’s reputation, ignoring what people are saying online can quietly damage trust, referrals, and future growth. In this episode, I break down why law firm owners need to pay attention to reviews — even the unfair ones — and...

If you’re hiring an SEO agency and the first question you ask is about certifications… you might already be making a costly mistake. In this episode of the Law Firm Growth Professor podcast, I break down why certifications in SEO don’t mean what you think they do—and why relying on them can actually steer your law firm in the wrong direction. Because here’s the truth: SEO is one of the least regulated industries out there. Anyone can claim expertise. And while Google certifications and degree...

In this episode of The Law Firm Growth Professor podcast, I tackle one of the most common — and most misunderstood — questions attorneys ask about SEO: How do you know if you’re doing it right from the very beginning? The truth is, SEO isn’t a one-size-fits-all formula. What works for a brand-new firm starting from zero looks very different from what works for an established practice that already has a website, social media, and content — but still isn’t seeing the phones ring. 📲Get The Suppo...

In this episode of The Law Firm Growth Professor podcast, I explain why auditing your own SEO regularly is critical—even if you’ve hired an agency. Broken links, outdated content, and spam comments can damage your site’s performance and reputation, and ultimately cost you clients. 📲Get The Support Your Law Firm Needs: https://www.thelawfirmgrowthprofessor.com/ Google won’t penalize your SEO firm for mistakes; they’ll penalize your website. I share a simple, 10-minute process for checking your...

In this episode of The Law Firm Growth Professor podcast, I dive into a topic that many attorneys overlook: Online Reputation Management (ORM). You can spend thousands on SEO, but if your reviews are negative or inaccurate, your firm’s reputation—and growth—will suffer. I share why monitoring your reviews is critical, how often you should check them, and why outsourcing ORM to your SEO agency isn’t enough. 📲Get The Support Your Law Firm Needs: https://www.thelawfirmgrowthprofessor.com/ ...