#163 Why Your Pricing Isn’t Broken. Your System Is
From The Lead Machine Growth Show with Paul Guyon by The Lead Machine Growth Show with Paul Guyon
May 6, 2026 · 56 min
About this episode
Linda Hunt discusses how structural issues, rather than numerical ones, affect pricing in businesses.
If you’ve ever hesitated to raise your rates, overdelivered to keep clients happy, or felt like your revenue doesn’t match your effort, this episode breaks down why. Linda Hunt Shares how pricing actually breaks inside your business and what to fix first so you can grow without burnout. Tune In Now Listen to discover how to stop revenue leaks, strengthen your pricing conversations, and build systems that support real growth. This episode reveals why pricing is not a numbers issue but a structural one. Linda Hunt breaks down how pricing fails across three key areas: the conversation, the delivery of work, and the underlying business processes. You’ll learn how to replace persuasion with alignment, eliminate overdelivery, and install systems that stabilize revenue and support long-term growth. Chapters 00:00 Introduction to pricing vs system problems 02:00 What the money conversation really is 05:00 Why people don’t buy without clarity 09:00 The real reason you hesitate to raise prices 13:00 Where pricing breaks in the conversation 17:00 Where pricing breaks in delivery and structure 22:00 Overdelivery and hidden revenue leaks 27:00 Pricing as a signal in your business 31:00…
People in this episode
Host: Paul Guyon
Guest: Linda Hunt
Topics covered
- pricing strategy
- business systems
- revenue growth
- client relationships
- overdelivery
- pricing conversations
Keywords
- pricing
- business systems
- revenue leaks
- client base
- overdelivery
- pricing power
- growth strategies
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