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On the show
From 17 epsHosts
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Recent episodes
EP87 Prioritizing video and social media - Orange County incident comms, Part 3
Jun 21, 2026
30m 17s
EP86 Orange County black swan incident with PIO Greg Barta, Part 2
Jun 21, 2026
18m 52s
EP85 Orange County Fire PIO shares stories from mass evacuation incident, Part 1
Jun 21, 2026
21m 47s
EP84 Using AI to prepare for crisis, with Clearline Crisis
Jun 14, 2026
32m 35s
EP83 Volunteer Turns Chaos Into Clarity With A Community Crisis Website
Jun 7, 2026
18m 58s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/21/26 |  EP87 Prioritizing video and social media - Orange County incident comms, Part 3 | Send us Fan Mail When tens of thousands of people have to leave home over a chemical incident, the hardest part isn’t just operations, it’s keeping the public confidently informed while the story explodes across the news. We pick up our conversation with Greg Barta, Public Information Officer for Orange County Fire Authority, on what actually works when the phones won’t stop ringing and every word can move a community. We dig into OCFA’s crisis communication strategy on X, why it remai... | 30m 17s | ||||||
| 6/21/26 |  EP86 Orange County black swan incident with PIO Greg Barta, Part 2 | Send us Fan Mail When a chemical incident triggers the evacuation of tens of thousands of residents, communications stops being a “nice to have” and becomes operational. We’re back with Greg Barta, Public Information Officer for the Orange County Fire Authority, to dig into the nuts and bolts of crisis communication that most people never see: where to stage a press conference, how to set the tone, and the subtle skill of knowing when it’s time to end Q&A before it turns into a loop of re... | 18m 52s | ||||||
| 6/21/26 |  EP85 Orange County Fire PIO shares stories from mass evacuation incident, Part 1 | Send us Fan Mail Imagine being PIO for an incident that includes the evacuation of 50,000 local residents and and a real threat of major explosion or chemical release that could cause massive damage to homes and businesses. That' black swan scenario is what PIO Greg Barta was facing with his team at Orange County Fire Authority this past Memorial Day weekend when a runaway chemical reaction threatened their community. Greg serves as lead Public Information Officer (PIO) for the Orange County ... | 21m 47s | ||||||
| 6/14/26 |  EP84 Using AI to prepare for crisis, with Clearline Crisis | Send us Fan Mail Most companies don’t fail a crisis because they lack smart people. They fail because the “plan” is a dusty document, the spokesperson is untested, and the first real coordination happens at 11:30 on a Sunday night. We sit down with Mitch Cohen, founder of ClearLine Crisis and a 25-year crisis communications veteran, to talk about what it takes to build real readiness before reputational risk turns into an enterprise-threatening event. We get specific about AI in crisis manag... | 32m 35s | ||||||
| 6/7/26 | EP83 Volunteer Turns Chaos Into Clarity With A Community Crisis Website✨ | crisis managementcommunity response+3 | Victor Tran | — | Orange County, CaliforniaGarden Grove+1 | crisis websiteemergency information+3 | — | 18m 58s | |
| 6/2/26 |  EP82 A Journalist's View - high stakes chemical leak and evacuation in Orange County, CA✨ | chemical leakevacuation+3 | Alexandra Datig | — | Orange County, CA | chemical leakevacuation+5 | — | 30m 01s | |
| 5/30/26 | EP81 Hot take: Orange County chemical incident - crisis communications review✨ | crisis communicationsemergency management+3 | — | — | Orange CountyGarden Grove+1 | crisis communicationsOrange County+4 | — | 28m 25s | |
| 5/23/26 |  EP80 Dude! Where's my stuff? Managing Iran war supply chain disruptions✨ | supply chain managementIran war+3 | Jeff Zudock | ExxonMobil | Iran | supply chainIran war+5 | — | 40m 52s | |
| 5/14/26 | Supply chain disruption: leadership insights from XOM alum Jeff Zudock✨ | supply chain disruptionleadership insights+3 | Jeff Zudock | ExxonMobil | Persian Gulf | supply chainleadership+5 | — | 32m 14s | |
| 5/2/26 | EP79 The Great Kitkat Heist - using memes in a crisis, with Natalee Gibson✨ | crisis communicationmemes+3 | Natalee Gibson | Kit KatSongue PR | — | crisismemes+5 | — | 34m 01s | |
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| 4/28/26 |  EP78 Crisis Comms at NASA, part 4: Crisis Exercises, the media landscape and deepfakes✨ | crisis communicationsmedia landscape+4 | James Hartsfield | NASA | Johnson Space Center | crisis communicationsdeepfakes+4 | — | 27m 05s | |
| 4/22/26 |  EP77 Crisis Comms at NASA, part 3: The Columbia response and investigation✨ | crisis communicationNASA+4 | James Hartsfield | NASA | — | NASAColumbia+5 | — | 24m 08s | |
| 4/18/26 |  EP76 Crisis comms at NASA, part 2: Challenger vs. Columbia crisis responses✨ | crisis communicationNASA+4 | James Hartsfield | NASA | — | crisis communicationNASA+4 | — | 20m 11s | |
| 4/14/26 |  EP75 When things go wrong in space - crisis comms at NASA, part 1✨ | crisis communicationNASA+4 | James Hartsfield | NASA | Johnson Space Center | crisisNASA+5 | — | 31m 46s | |
| 4/10/26 | From the archive: Bombing at the Ariana Grande concert in England - lessons learned from the police response✨ | crisis managementpolice response+4 | Amanda Coleman | Greater Manchester PoliceIslamic State | England | Ariana GrandeManchester bombing+6 | — | 26m 21s | |
| 3/29/26 |  EP74 Managing social media in a crisis and building a capable team, with Lee Caraher✨ | crisis communicationsocial media management+3 | Lee Caraher | DoubleForte PR | — | crisis managementsocial media+3 | — | 28m 34s | |
| 3/25/26 | EP73 Hot take on Air Canada plane crash communications, with Lee Caraher✨ | crisis communicationpublic relations+3 | Lee Caraher | Double Forte PRAir Canada+1 | LaGuardia Airport | Air Canadaplane crash+5 | — | 24m 35s | |
| 3/16/26 | EP72 The Stryker cyber attack and executive readiness, with Susan D. Nelson✨ | cyber attackexecutive communication+3 | Susan D. Nelson | Stryker | Texas | cyber attackexecutive readiness+3 | — | 34m 35s | |
| 3/6/26 | EP71 Reporter turned public affairs pro - stories over a career in oil and gas, with Ruth Rendon✨ | public affairsoil and gas+3 | Ruth Rendon | Houston Chroniclebp+2 | — | crisis managementpublic affairs+3 | — | 42m 25s | |
| 2/24/26 | EP70 How Crisis Leadership Shaped A Black Swan Sci-Fi Trilogy✨ | crisis leadershipstorytelling+3 | Helen Hynson Vettori | Black Swan | — | crisis leadershipBlack Swan trilogy+3 | — | 35m 58s | |
| 1/21/26 | EP69 Dealing with rage farming and manufactured outrage, with Phil Borremans✨ | rage farmingmanufactured outrage+4 | Phil Borremans | — | — | rage farmingmanufactured outrage+4 | — | 26m 12s | |
| 1/13/26 | EP68 What the pros are saying about deepfakes, AI integration, and the trust deficit, with Phil Borremans | Send us Fan Mail In this episode, Philippe Borremans joins the podcast to explore key crisis preparedness and response strategies, including the growing challenges of deepfake videos, the widening trust deficit, and persistent capability gaps in the crisis comms field. Phil shares key findings from his latest annual survey of over 100 crisis communications professionals — revealing results that are both surprising and, in some cases, annoyingly familiar. We discuss the future challenges... | 32m 46s | ||||||
| 11/16/25 | EP67 Adding AI to your crisis strategy with Albie.ai | Send us Fan Mail Imagine walking into a crisis room with a complete first-draft playbook—roles, spans of control, holding lines, and a 48-hour plan—ready in minutes. That’s the promise we explore with Chris Hamilton and Peter Heneghan, veterans of 10 Downing Street, BP, and AstraZeneca, and now the co-founders of Albie.ai. Their take isn’t hype: it’s a grounded, human-first approach to using AI as a co-pilot that speeds up the work without sacrificing judgment, empathy, and trust. If you're a... | 44m 19s | ||||||
| 11/9/25 | EP66 Tools for preparing and leading in a crisis, with author Michele Ehrhart | Send us Fan Mail Crises don’t wait for perfect plans, which is why Michelle Ehrhart’s mantra—practice makes permanent—hits so hard. Michelle, former VP of global communications at FedEx and now CMO at the University of Memphis, joins us to share the field‑tested playbook behind her new book, Crisis Compass. Tom and Michele share stories from their experiences and dig into the habits that turn panic into poise: understanding operations, running rigorous tabletop drills, and being ready to resp... | 29m 32s | ||||||
| 11/6/25 | EP65 Quick take - UPS plane crash in Louisville, KY, with guest Michele Ehrhart | Send us Fan Mail A deadly crash at UPS’s Louisville hub put crisis leadership under a microscope—and the first 24 hours told a powerful story about timing, empathy, and restraint. We invited Michele Ehrhart, former VP of Global Communications at FedEx and author of Crisis Compass, to unpack how the early communications played out in this heartbreaking incident. We walk through the initial statements that landed within hours: awareness first, compassion next, and a clear handoff to the ... | 22m 32s | ||||||
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