#44 - Real CEOs Make Wrong Decisions on Purpose. Here's Why That Works.

#44 - Real CEOs Make Wrong Decisions on Purpose. Here's Why That Works.

From The Lifestyle Entrepreneur by Mark Taylor

May 8, 2026 · 12 min

About this episode

Mark Taylor discusses the importance of decision-making in entrepreneurship and the pitfalls of dependency on coaching.

A woman who built a $50k/year side hustle asked me one question on a coaching call... and it completely stopped me. She wanted to know if she should sell her juice company or go all in and scale it. She asked me what I would do. The honest answer? I would never have started a drink company in the first place. That's not my path. So asking me was the wrong question entirely. And that's the point. The coaching industry has created a dependency problem. Entrepreneurs hire coaches not to get better... but to have someone else to blame when things go wrong. That's not coaching. That's outsourcing accountability. In this video I break down the three lessons every entrepreneur needs to hear about making decisions... even when you don't have all the information. Lesson 1: Vision alignment is your only real decision framework. If you don't know where you're going, no decision will feel right. Lesson 2: Motion is lotion. The entrepreneurs who win aren't the ones who make the right decision. They're the ones who make decisions fast and pivot faster. Lesson 3: Real CEOs expect to be wrong. Success doesn't come from making the perfect call. It comes from making enough calls until the right…

People in this episode

Host: Mark Taylor

Topics covered

  • decision making
  • entrepreneurship
  • coaching
  • accountability
  • business strategy

Keywords

  • CEOs
  • wrong decisions
  • vision alignment
  • decision paralysis
  • scaling business

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