Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇦🇺AU · Marketing#34100K to 300K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
30K to 90K🎙 Daily cadence·89 episodes·Last published yesterday - Monthly Reach
Unique listeners across all episodes (30 days)
100K to 300K🇦🇺100% - Active Followers
Loyal subscribers who consistently listen
40K to 120K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Small business marketing Q&A: discounts, SEO, positioning and budgets
May 20, 2026
7m 15s
The customer buying journey
May 12, 2026
7m 39s
AEO: How to show up in AI answers
May 7, 2026
6m 34s
What is SEO (and how it actually works for small business)
Apr 30, 2026
6m 52s
Why small businesses don’t need more marketing ideas
Apr 22, 2026
6m 04s
Social Links & Contact
Official channels & resources
Official Website
Login
RSS Feed
Login
| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/20/26 | Small business marketing Q&A: discounts, SEO, positioning and budgets | Should you discount your products? Is SEO better than Google Ads? And what should you prioritise when your marketing budget is tight? In this Q&A episode, we answer some of the most common marketing questions small business owners ask. From positioning and pricing to websites and startup marketing, this episode focuses on practical advice that actually helps businesses make clearer marketing decisions. What you’ll learn in this episode: • How discounts can impact your brand positioning l... | 7m 15s | ||||||
| 5/12/26 | The customer buying journey | Small business marketing isn’t just about posting content or running ads, it’s about understanding how customers actually make buying decisions. This episode breaks down the customer buying journey and how people move from first realizing they need something to choosing your business. We unpack how customers discover, evaluate, and ultimately decide who to buy from and why trust, visibility and positioning play such a critical role along the way. What you’ll learn in this episode: • The real... | 7m 39s | ||||||
| 5/7/26 | AEO: How to show up in AI answers | Search is changing. This episode explains what AEO (answer engine optimisation) is and how small businesses can show up not just in search results, but as the actual answer. As more people use AI tools and voice search, the way customers find businesses is shifting from keywords to questions. And that changes how your marketing needs to work. What you’ll learn in this episode: • The difference between SEO and AEO in simple terms • Why search behaviour is moving from keywords to questions •... | 6m 34s | ||||||
| 4/30/26 | What is SEO (and how it actually works for small business) | What is SEO, and how does it actually help your business get found on Google? This episode breaks down search engine optimisation in plain English so small business owners can understand what matters and what doesn’t. What you’ll learn in this episode: • What SEO actually means and how it impacts your visibility on Google • The difference between Google Ads and organic search results • The key factors that influence where your website ranks • Why consistent content plays a big role in lon... | 6m 52s | ||||||
| 4/22/26 | Why small businesses don’t need more marketing ideas | Feeling unsure about your marketing? This episode explains why small businesses don’t need more marketing ideas, they need clarity, direction and confidence in what actually works. What you’ll learn in this episode: • Why marketing uncertainty slows down small business growth • The real reason jumping between platforms isn’t working • What the “3 C’s” (certainty, control, convenience) mean in practice • How to stop second guessing your marketing decisions • A sim... | 6m 04s | ||||||
| 4/16/26 | Is your marketing actually discoverable? | Is Your Marketing Actually Discoverable? Most small business owners are doing the marketing… but still not getting found. So the real question is: is your marketing actually discoverable? In this episode, we break down what “discoverable” really means and why it matters more than posting more content or running more ads. What you’ll learn in this episode: • What discoverability actually means for small business marketing • The difference between SEO and Google Ads (in plain English) • Why ... | 6m 40s | ||||||
| 4/9/26 | Drive more profit by marketing to your existing customers | Are you leaving money on the table by only focusing on new clients? In this episode, I dive into how small business owners can drive more profit by marketing to their existing customers. We talk about communication frequency, touchpoints you can use from emails to SMS to personal calls and why your current clients are often your hottest leads. Learn practical ways to stay top of mind, add value and turn past customers into repeat buyers. Buy our #1 Amazon Best Selling Book “Small... | 6m 40s | ||||||
| 4/1/26 | Small business social media made simple | Feeling overwhelmed by social media for your small business? You’re not alone. In this episode, I break down exactly how to make social media work for you, without the stress. We chat about picking the right platforms, creating content that actually connects and why engagement beats follower counts. Simple, practical and completely doable. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consult... | 6m 55s | ||||||
| 3/25/26 | Marketing isn't a cost - it’s an investment in your small business | So many Australian small business owners view marketing as an expense that needs to justify itself immediately. “Is it working yet?” “Why haven’t we seen results?” “Should we try something else?” But what if that mindset is the real problem? In this episode, I unpack why marketing should never be treated as a short-term cost and why the most successful small businesses approach it as a long-term investment in brand value, trust, stability and profitability. We talk about: • Why chasing quick ... | 7m 53s | ||||||
| 3/19/26 | How to Hit 15,000+ Marketing Touchpoints in a Year | Ever wondered how some small businesses seem to be everywhere online and in your community? It’s not magic. It’s about touchpoints. Every post, email, SMS, ad or event is a tiny nudge reminding people you exist. In this episode we break down how Aussie small businesses can use social media, emails, SMS, paid ads, partnerships and even events to consistently connect with customers. Learn practical, simple ways to build trust, recognition and sales, one small action at a time. 🎧 Listen to the f... | 7m 10s | ||||||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 3/12/26 | Your Website Might Be Letting You Down... Here’s Why | If you’ve ever looked at your website and thought, “It looks fine, but it’s just not doing anything,” this episode is for you. In this week’s episode we’ll chat about: ✅ Why most small business websites are built backwards ✅ Simple ways to make your site easier to navigate ✅ Copy, design and mobile experience So grab a coffee, and let’s talk about how to make your website your hardest-working employee. 🎧 Tune in now on Spotify, Apple Podcasts or YouTube Buy our #1 Amazon Be... | 9m 42s | ||||||
| 3/4/26 | 4 ways to stand out in a crowded market as an Australian small business | Standing out in a crowded market doesn’t have to mean shouting the loudest. In this episode, we break down four key ways small business owners can position their brand to cut through the competition: 1️⃣ Know your audience: the more specific, the better. 2️⃣ Use your location strategically: focus where you can dominate. 3️⃣ Refine your offering: specialise in what you do best. 4️⃣ Showcase your expertise: build trust and authority. Whether you’re just starting out or looking to grow your pres... | 5m 24s | ||||||
| 2/25/26 | Why consistency in your marketing message and activity is critical for Australian small business growth | 🚀 Consistency is your secret weapon in small business marketing! Most small businesses think marketing is about flashy campaigns or “one-off wins.” But the truth? The real growth comes from showing up consistently both in your message and the frequency of your activity. In this episode, we cover: ✅ Why frequency matters in a crowded market ✅ How clear, consistent messaging builds trust ✅ Positioning your business so customers remember and choose you ✅ Practical ways to make consistency part o... | 7m 35s | ||||||
| 2/12/26 | Why Create Your Small Business Point of Difference | Feeling like your business is blending in with everyone else? 🌟 Your customers don’t just buy products or services, they buy clarity, confidence and a reason to choose you. That’s why defining your point of difference is so important for small business growth. In this episode, I share practical tips to help you stand out, attract more customers, and make your marketing easier. 🎧 Available on Spotify, Apple Podcasts & YouTube. Buy our #1 Amazon Best Selling Book “Small Business Marketing ... | 8m 17s | ||||||
| 2/5/26 | How to Learn From Trying Multiple Marketing Activities | There’s a lot of advice out there telling small businesses to “just pick one marketing channel and stick with it.” But the reality? That advice often misses the bigger picture. In this episode, we unpack why trying multiple marketing activities intentionally, is often the smartest way for small businesses to learn what actually works. We share a real client example of a business that shows up across email, SMS, SEO, Google Ads, partnerships and more and why that consistency hasn’t diluted the... | 7m 02s | ||||||
| 1/27/26 | How to get enquiries from your marketing for your small business | Stop posting content and hoping for results! In this episode, we show small businesses how to turn marketing into a lead-generating system. Learn how positioning, consistent messaging, calls-to-action and multiple touchpoints create enquiries that convert. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Than... | 6m 53s | ||||||
| 1/21/26 | Strategy and execution for your 2026 small business marketing | Creating content doesn’t have to be overwhelming. In this episode, we break down how small businesses can produce marketing content that builds authority, trust and engagement, all while supporting your positioning and driving results in 2026. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listen... | 5m 30s | ||||||
| 1/14/26 | Turning your small business marketing reset into a plan that actually works | Ready to turn your marketing reset into action? This episode shows small business owners how to take their positioning and clarity from last week and build a simple, realistic marketing plan that’s easy to execute without overwhelm. Focus on consistency, structure and strategy for 2026. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an e... | 7m 23s | ||||||
| 1/7/26 | How to reset your marketing without starting from scratch | Start the year strong with your small business marketing. In this episode, we break down why January isn’t about starting over, it’s about resetting, refining, and recommitting to clarity, positioning and consistency. Learn how to lay the foundation for a year of growth without overwhelm. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing ... | 5m 51s | ||||||
| 12/18/25 | Kickstart Your Small Business Marketing for 2026 | The new year is here — is your marketing ready? In this episode, we walk you through how Australian small businesses can start 2026 strong: from clarifying your positioning and planning your marketing calendar, to showing up consistently and leveraging seasonal opportunities. Learn practical tips for combining quick wins and long-term strategies so your marketing finally drives results this year. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Litt... | 7m 39s | ||||||
| 12/17/25 | Habit Stacking: The Secret to Making Your Marketing Actually Happen | Habit stacking isn’t just a productivity hack, it’s one of the simplest ways to make your marketing consistent, sustainable, and part of your daily rhythm. In this episode of the Little Marketing Podcast, we break down how small business owners can finally keep their marketing on track by pairing marketing activities with everyday habits. From posting on socials before opening your inbox, to writing SEO content while you heat up your lunch, habit stacking makes your marketing almost aut... | 8m 17s | ||||||
| 12/16/25 | Why Consistency in Your Marketing Message Matters for Small Businesses | Consistency isn’t flashy, but it works. In this episode of the Little Marketing Podcast, we unpack why consistency in your marketing message is one of the most powerful (and underrated) drivers of growth for small businesses. Using a real client story, we explore how staying clear on your positioning and showing up consistently over time can turn marketing from a frustrating expense into a long-term asset. If you’ve ever felt like your marketing “isn’t working” or you’ve found yourself jumpin... | 6m 48s | ||||||
| 12/11/25 | Why Australian Small Businesses Need a Strong Brand Positioning | Why does positioning matter for Australian small businesses and why is it even more critical heading into Christmas? In this episode, we break down what positioning really is, why so many businesses blend into the noise and how you can create a clear point of difference that builds trust, cuts through the competition and drives sales. Plus, we share practical tips on testing, reinforcing and communicating your positioning so your marketing works harder and smarter all year round. ... | 7m 10s | ||||||
| 12/4/25 | Your Small Business Christmas Marketing Blueprint | Christmas is around the corner and if you’re a small business, this is not the time to slow down. In this episode, I walk you through exactly how to market your small business in the lead-up to Christmas so you can maximise sales, enquiries and visibility. We cover: 🎄 Why you need to start now, not in December 🎁 How to keep your message simple and consistent 🛍️ Small changes that can drastically improve conversions ✨ How to stay top-of-mind when your customers are overwhelmed 📅 And ... | 7m 40s | ||||||
| 11/27/25 | 4 Hacks to Build Credibility & Get Chosen | “I’m not sure I can trust you.” That’s often the real reason customers hesitate and the fix is simpler than you think. In this episode, we share four practical hacks to build credibility in your business and brand so your audience feels confident choosing you: ✔ Real reviews ✔ Face-to-face or video testimonials ✔ Social proof like podcasts, media, or books ✔ Actually communicating your credibility consistently We’ll walk you through how small businesses can leverage these strategies, build tr... | 8m 29s | ||||||
Showing 25 of 94
Sponsor Intelligence
Sign in to see which brands sponsor this podcast, their ad offers, and promo codes.
Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.