The Louis Shulman Podcast

Brian Ondrako is the host of the Just Get Started Podcast, a platform that brings together brilliant minds and free thinkers to share tactical insights and inspirational stories for those facing pivotal moments in life. As a Sales Mentor to B2B founders, a blogger who posts three times a week, and the author of two children’s books (with a third on the way), Brian has built a diverse career rooted in helping people take action and pursue their goals.In this episode, Brian shares his journey of overcoming fear to launch his podcast. He also dives deep into what it takes to create content, the power of networking with top entrepreneurs, and how consistency and commitment have been vital in his personal and professional growth. We cover key lessons like the "Get Off Zero" mindset, how to overcoming plateaus, and the importance of self-coaching. He also discusses his experience publishing a children’s book and how belief in yourself can unlock new possibilities.This episode is packed with practical advice for anyone looking to grow their brand, launch new projects, or simply make meaningful progress in their personal development.Chapters:(00:02) Starting a Podcast: Overcoming Fear and Embracing Change(00:04) The Importance of Content Creation in Business(00:07) Networking with Top Entrepreneurs(00:13) The Importance of Consistency and Commitment(00:23) The "Get Off Zero" Mindset in Content Creation(00:25) Overcoming Plateaus(00:30) The Art of Self-Coaching and Personal Growth(00:33) Most Impactful Content: Seth Godin Interview(00:35) Publishing a Personal Children's Book: A Journey of Self-Belief(00:38) Building Content Strategy and Email Subscribers This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Trying to win the internet is a gloriously inefficient way to build a business.Learn how to earn more and compete less in John's much-needed approach to success in a crowded marketplace.Jonathan Goodman is the creator of the Personal Trainer Development Center ($35M+ rev) and host of the popular Obvious Choice podcast, a top podcast for coaches, entrepreneurs, and small business owners.No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.Jon’s been featured in major business and fitness publications including Men's Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.In his latest book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way, Jonathan teaches you how to win in business without feeling like you have to win the internet. Originally from Toronto, Jon spends his winters exploring the world with his wife and son.In this episode, Jonathan shares how to balance content creation with building a successful business. He covers strategies for standing out in the fitness industry, overcoming ad struggles, and leveraging social media to grow locally. Jonathan highlights the power of masterminds, newsletter growth, and creating functional content that drives long-term success.He also shares insights on email marketing, debunks the myth of overnight success, and offers tips for navigating social media challenges. If you’re ready to grow your business authentically, Jonathan provides actionable advice and timeless lessons to help you thrive.Chapter02:53 - Navigating the Fitness Industry: Marketing Strategies06:06 - Effective Social Media Strategies for Local Businesses12:22 - The Power of Masterminds in Building a Coaching Business15:08 - Understanding Newsletter Growth Strategies18:24 - Self-Publishing and Marketing Strategies for Authors33:25 - Effective Email Marketing Strategies39:53 - Email Marketing Success Stories44:00 - The Illusion of Success: Outlier Stories46:20 - Social Media and Content CensorshipLearn More About Orbit Marketing:Visit Our Website: https://orbitmarketing.io/ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2NjpyblJoin Our Newsletter: https://newsletter.orbitmarketing.io/Follow Jonathan Goodman→ Twitter: https://x.com/itscoachgoodman→ Instagram: https://www.instagram.com/itscoachgoodman/→ YouTube: https://www.youtube.com/@JonathanGoodmanCoach→ LinkedIn: https://www.linkedin.com/in/jon-goodman/→ The Obvious Choice Podcast: https://www.theptdc.com/the-obvious-choice-podcast → The 5 Reps on Friday Newsletter: https://www.theptdc.com/newsletter-subscribeGet Jonathan’s Latest Book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Grant Hushek is the Founder of GrantBot Process Consulting (GPC), where he specializes in automating B2B operations using no-code tools to streamline processes such as CRM management, client onboarding, project management, and invoicing. As the first employee at Hampton, a private community for founders generating at least $1M in annual revenue, Grant automated operations across sales, member onboarding, and community engagement, leading to significant efficiency gains. In this video, Grant discusses the most common automation gaps businesses face, especially within B2B services, and how no-code solutions can solve them. He also delves into his journey to becoming an automation expert, improving cold outreach strategies, and leveraging LinkedIn for lead generation. Grant emphasizes the power of genuine connections and providing value before asking for anything. If you’re ready to scale output without scaling your workforce, Grant shares practical tips on how to do just that, while avoiding wasted human capital on manual tasks. Chapters: 00:00:00 - Improving Cold Outreach Strategy 00:05:34 - Becoming an Automation Expert 00:08:24 - Automation for Lead Generation on LinkedIn 00:11:19 - The Challenge of Scraping Engagements and Notifications 00:14:04 - The Power of Genuine Connection 00:16:49 - Providing Value Before Asking for Anything 00:19:27 - Building Authority and Warm Connections on LinkedIn 00:24:49 - Idea Generation and Automation Technology 00:32:45 - The Founder's Attention Management 00:35:30 - Smart but Arrogant Approach to Tasks 00:38:01 - The Art of BusinessLearn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Grant Hushek and GrantBot Process Consulting: → GrantBot Process Consulting: https://www.grantbot.co/ → Grant's LinkedIn: https://www.linkedin.com/in/grant-hushek/ → Grant's Twitter: https://x.com/granthushek This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Leila Adnani is the Founder of PS Creative, a results-driven creative agency. With over a decade of experience in digital marketing, she specializes in creating impactful brand narratives and optimizing online presence for tech-focused companies.In this video, Leila explains the powerful network-expanding effects of content creation. By sharing content, you can reach new audiences previously unaware of your expertise. Leila discusses businesses' challenges when creating content, from managing editors to handling chaotic workflows. She shares how her agency has developed a turnkey process that simplifies content creation, allowing businesses to focus on their core strengths without getting bogged down in the details. Chapters: 00:00:00 - Overcoming the Fear of Creating Content 00:10:03 - The Importance of Industry Leadership in Client Acquisition 00:16:40 - Overcoming Objections through Podcasting 00:20:02 - Success in the Fitness Industry through Podcasting (Case Study) 00:26:35 - Overcoming Analysis Paralysis and Creating Valuable Content 00:29:36 - Reaching People through Different Mediums 00:32:38 - Bet Big and Take Risks 00:36:03 - The Importance of Sharing Failure Stories and Authenticity 00:42:28 - Accidental Learning as a Podcast Producer00:45:42 - The Power of Genuine Communication 00:48:52 - The Unpredictability of Success Learn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Leila Adnani and PS Creative: → Learn more about PS Creative: https://pscreative.co/ → Leila's LinkedIn: https://www.linkedin.com/in/jessicaadnani/ → Leila's Instagram: https://www.instagram.com/leilaleilaa/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Ben Billups is the Founder of NOBLE Digital. NOBLE Digital is an email and SMS provider for ecommerce brands, focused on scaling owned audiences and driving revenue growth.In this episode, Ben discusses how newsletters are a powerful, long-term tool for nurturing leads, building trust, and driving conversions across various stages of the marketing funnel.Chapters:00:00 - The Power of Newsletters in Nurturing Leads02:57 - From Hair Extensions to Email Marketing08:59 - The Difference Between Email Marketing and Newsletters14:49 - Building Trust Through Newsletters17:48 - High-Intent Signals and Marketing Attribution23:39 - Incorporating Cold Leads into a Newsletter26:36 - Automatic Segmentation and Easy Opt-Outs in Email Marketing35:17 - The Role of Email Marketing in a Funnel38:29 - Email Marketing Myths41:42 - Improving Email Deliverability and Engagement44:48 - Newsletters as NetworkingLearn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Ben Billups and NOBLE Digital:→ NOBLE Digital: https://www.nobledigital.co/→ Fwd: https://www.fwdnewsletters.com/→ Ben's LinkedIn: https://www.linkedin.com/in/ben-billups/→ Ben's Twitter: https://x.com/BenBillups This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Nat Eliason started publishing essays online in 2013. Since then, his work has been read by millions of people and lead to multiple spin-off businesses including a marketing agency and a café.In 2022, Nat become completely obsessed with Crypto, and went from outsider to earning millions of dollars within 1 year. His new book, Crypto Confidential: Winning and Losing Millions in the New Frontier of Finance, is an "unfiltered, insider's account of the hyperactive, hyper-speculative, hyper-addictive, nearly unregulated, completely insane world being built on the blockchain." Louis and Kyle have been enthusiastic fans of Nat's work since 2018 and it was a "dream come true" to interview Nat on the show.This conversation covers:00:00:00 - Transitioning to Long-Term Games00:05:44 - An Unhealthy Obsession with Crypto00:08:52 - Separating Happiness From of Financial Success00:12:34 - The Dangers of Chasing Quick Riches00:14:37 - Pursuing Childhood Dreams00:22:37 - How To Write The Perfect Scene00:31:17 - A Potential Bestseller?00:37:10 - Meeting Famous Figures00:45:32 - From Short-Term Games to Long-Term Commitment00:51:43 - A Quasi Pop Epistemology BookLinks and Resources:→ Crypto Confidential: https://www.amazon.com/gp/product/0593714040→ Nat's Blog: https://www.nateliason.com/→ Nat's Instagram: https://www.instagram.com/nat_eliason/→ Nat's Twitter: https://twitter.com/nateliason This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Jeff Lerner is the founder of ENTRE, one of the fastest-growing education companies in the world with over 250,000 students. During the great recession, Jeff transitioned from a broke jazz musician to an 8-figure entrepreneur with two appearances on the Inc. 5000 list. Jeff shares his tips for succeeding as an entrepreneur in his book, Unlock Your Potential: The Ultimate Guide for Creating Your Dream Life in the Modern World.This conversation covers:00:02:48 - Overcoming Debt and Starting in Internet Marketing00:03:29 - Becoming an Affiliate Marketer00:08:18 - The Intersection of Therapy and Business Growth00:13:55 - From Almost Homeless Jazz Musician to Entrepreneur00:17:14 - The Intense Focus of Musicians00:27:34 - The Importance of Human Relationships in Business00:37:48 - The Concept of Valuepreneurship00:46:57 - The Chain of Fear00:49:38 - Visionary Men and Ambitious Projects00:51:50 - The Fallacy of Selflessness and Maslow's HierarchyConnect with Jeff Lerner:→ ENTRE: https://www.entreinstitute.com/→ Jeff's YouTube: https://www.youtube.com/@JeffLernerofficial→ Jeff's Instagram: https://www.instagram.com/jefflernerofficial/→ Jeff's Book: https://www.amazon.com/Unlock-Your-Potential-Ultimate-Creating/dp/163774174XSupport The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review.→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle’s Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com