ExchangeWire on Index Cloud, Meta CTV Advertising, and Synthetic Audiences

About this episode

The episode discusses Index Cloud's containerised DSP, Meta's CTV advertising plans, and News UK's synthetic audience tool.

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by CEO Rachel Smith and COO Lindsay Rowntree. Index Exchange has deployed the world's first containerised DSP on its new cloud infrastructure. The team discuss the technical side of Index Cloud and how it changes bid mechanics on the open web. The second story covers Meta's plans to extend its advertising offerings into CTV. Finally, they look into News UK's synthetic audience-planning tool, Times ExplorAItion, and the ways publishers are leveraging their first-party data to better target audiences. 0:00 Introduction 0:58 Bedrock Platform debuts first containerised DSP 15:12 Meta looks to CTV to fuel advertising growth 26:55 News UK launches tool with Times first-party data

People in this episode

Host: Grainne Reid

Guests: Rachel Smith, Lindsay Rowntree

Topics covered

• Index Cloud
• Meta CTV Advertising
• Synthetic Audiences
• Advertising Technology
• First-party Data

Keywords

• Index Cloud
• Meta
• CTV Advertising
• Synthetic Audiences
• First-party Data
• Advertising Technology
• DSP

Mentioned in this episode

Organizations: Index Exchange, Meta, News UK

Products: Times ExplorAItion, Bedrock Platform

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