MVP160: Game Store Strategies for Black Friday Weekend

About this episode

This episode discusses strategies for game stores to maximize sales during Black Friday weekend and the following days.

Today we're tackling one of the biggest weekends of the year, black Friday, small Business Saturday, and Cyber Monday. It is three days, four days technically of pure intensity. Everyone is running promos, customers are hunting for deals, and the whole retail ecosystem usually kicks into overdrive. If you don't have a plan, it is going to feel like chaos. But if you do it right, if you go in with a strategy this weekend. Can generate a massive surge of momentum for the rest of the holiday season, along with a ton of sales and revenue for your store. Of course. So in this episode, we're gonna talk about how to build your BFCM strategy. We're gonna go over how to design smart promotions that drive sales without gutting your margins. How to build anticipation leading up to Black Friday. So customers think of you first instead of your competitors. How to leverage small business Saturday to deepen community ties, how to gamify your store. And make the weekend fun for your customers. How to use this weekend for content creation. And finally, what to do Tuesday morning to lock in those long term gains. Want to knock Q4 out of the park but not sure where to start? Book a consultation…

People in this episode

Host: Tom Traplin

Topics covered

• Black Friday strategies
• small business marketing
• game store promotions
• customer engagement
• holiday sales planning

Keywords

• Black Friday
• promotions
• game store
• sales strategy
• customer engagement
• holiday season

Mentioned in this episode

Organizations: The Manaverse Podcast

Places: Q4

More episodes of The Manaverse Podcast

• MVP164: Brass Dragon Games - Building a Game Store Around People, Not Product · June 8, 2026 · 1h 6m
• MVP163: Tariffs, Trade, and the Future of Tabletop · March 25, 2026 · 58 min
• MVP162: Mastering Your Store's Google Business Profile with Bill Hibbler · January 31, 2026 · 1h 6m
• MVP161: Q5 - The Secret Shopping Surge After the Holidays · December 10, 2025 · 18 min
• MVP159: Is Your FLGS Ready For Q4? · October 3, 2025 · 27 min
• MVP158: David Finn On The De Minimis Exemption Removal And Its Impact On Tabletop Games · September 4, 2025 · 45 min