About this episode

Dawn Hedgepeth shares insights on maintaining relevance for a 125-year-old brand through modern marketing strategies.

How does a 125-year-old brand still manage to feel fresh? Daniel talks with Dawn Hedgepeth, a Marketing Strategist who has previously worked with consumer brands like Unilever and Hanes. She shares her unfiltered take on modern Marketing, brand love, and the art of staying relevant. From once dreaming of becoming a lawyer to now leading marketing for one of the most iconic brands in the world, Dawn reflects on two decades of lessons in curiosity, creativity, and change. She dives into how Hanes continues to evolve - from influencer collabs and TikTok Shop to uncovering real consumer insights that drive product improvement. Plus, how do you keep a 125-year-old brand meaningful? Dawn reveals how using empathy and curiosity are the basis of every good Marketing campaign. If you’ve ever wondered how to build brands with good bases and a great mission, this episode is for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Dawn: LinkedIn: https://www.linkedin.com/in/dawn-hedgepeth/ Follow Daniel: YouTube…

People in this episode

Host: Daniel Murray

Guest: Dawn Hedgepeth

Topics covered

• marketing strategy
• brand relevance
• consumer insights
• influencer marketing
• empathy in marketing

Keywords

• marketing lessons
• brand love
• consumer brands
• TikTok Shop
• product improvement

Sponsors

Wrike

Mentioned in this episode

Organizations: Unilever, Hanes

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