About this episode

Daniel Murray interviews Christine Royston about building an AI-powered marketing organization and measuring AI ROI.

AI tools are everywhere right now, but most marketing teams still have no clear strategy for how to actually use them effectively. Daniel sits down with Christine Royston, CMO of Wrike, to talk about what it really looks like to build an AI-powered marketing organization. Christine shares how Wrike built an internal AI-powered content hub that dramatically sped up SEO, email, and content production workflows while helping teams scale output without sacrificing quality. They also dive into how to measure real AI ROI in Marketing, why broken workflows should never be automated, and the framework for deciding when to build vs. buy AI tools. If you’re trying to understand how marketing teams should actually be implementing AI beyond the hype, this episode is for YOU. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Christine: LinkedIn: https://www.linkedin.com/in/christineroyston/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn…

People in this episode

Host: Daniel Murray

Guest: Christine Royston

Topics covered

• AI in marketing
• ROI measurement
• content production
• marketing strategy
• workflow automation

Keywords

• AI tools
• marketing teams
• content hub
• SEO
• email production
• workflow
• build vs buy

Mentioned in this episode

Organizations: Wrike

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