5 Hot Takes: Başak Erten - Dopamine is cheap!

About this episode

Başak Erten discusses the evolution of culture and media consumption, emphasizing audience participation and the changing landscape of professional relationships.

Başak Erten is a creative strategist, radio and brand consultant, and founder of The Art of Audacity — a cultural platform for women in creative industries, as featured in Forbes. She's spent over eight years producing content across the BBC, Sony Music Entertainment, and branded work for Vanity Fair, Bloomberg, and Nike. In this episode she brings three sharp takes on where culture, media, and consumer behaviour are heading — and why the old rules no longer apply. She argues that audiences have moved past passive consumption and are demanding participation; that the era of aspirational, polished living is collapsing under its own weight; and that the third space — not the boardroom, not the bar — is now where the most meaningful professional and personal relationships are being built. Honest, direct, and occasionally incendiary. Welcome to The Marvyn Harrison Podcast — a story-driven conversation exploring identity, fatherhood, masculinity, relationships, culture, politics, sport, and modern life. In each episode, Marvyn Harrison sits down with leading thinkers, creatives, athletes, policymakers, and cultural voices to unpack the defining moments that shaped them. Through image…

People in this episode

Host: Marvyn Harrison

Guest: Başak Erten

Topics covered

• culture
• media
• consumer behaviour
• participation
• professional relationships
• creative industries

Keywords

• Dopamine
• creative strategist
• audience participation
• media consumption
• cultural platform
• aspirational living
• third space
• professional relationships

Mentioned in this episode

Organizations: The Art of Audacity, Forbes, BBC, Sony Music Entertainment, Vanity Fair, Bloomberg, Nike

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