The Differentiation Factor: Venture Trade Co. Extends BEYOND Games

About this episode

Vladimir discusses his unique approach to running Venture Trade Co., a game store that offers a diverse range of products beyond just games.

Vladimir, owner of Venture Trade Co. in Mansfield, MA, runs a game store, but it's so much more than that. He doesn't consider himself in competition with other game stores. Rather, he considers his store more of a Five Below or Newbury Comics. In his words, they're "...kind of a 'stuff' store."From attending conventions to Sundays at the Raynham Flea Market, Vladimir is always looking for new verticals to enter. Whether that be video games, books, scented candles, or fishing gear. He's looking to be a store that people want to come back to.

People in this episode

Host: Frank Angelone

Guest: Vladimir

Topics covered

• game store
• retail strategy
• diversification
• community engagement
• conventions

Keywords

• Venture Trade Co.
• game store
• Mansfield MA
• retail
• diversification
• community
• conventions

Mentioned in this episode

Organizations: Venture Trade Co.

Places: Mansfield, MA, Raynham Flea Market