Who should run London's Music Office? Councillor Sam Trosow has an idea.

Who should run London's Music Office? Councillor Sam Trosow has an idea.

From The Matt Brown Podcast by Matt Brown

March 20, 2026 · 13 min · Episode 33

About this episode

Councillor Sam Trosow discusses the progress and future of London's Music Office since its UNESCO designation.

You might know that London was designated as a UNESCO city of music back in 2021. The initiative is currently run out of the Tourism London Office. Ward 6 City Councillor Sam Trosow is going to join us to tell us how he thinks the first 5 years of the program have gone and he’s going to tell us what he wants to see next. UNESCO stands for United Nations Educational, Scientific and Cultural Organization. It was formed in 1945 and has 194 members states today. It manages the World Heritage Centre (which designates World Heritage Sites), promotes education for all, supports scientific research and protects cultural diversity. There are currently over 50 "Cities of Music" within this global network, and it’s been about about 5 years since London earned its designation as a UNESCO City of Music. And still today, London is the only Canadian City to have that City of Music Destination. 2026 is a milestone for London. Last week, City Council reviewed a report that detailed what the city and community partners have been able to accomplish since earning the distinction. The report also includes some information on where the City of London’s Music Office thinks the program should go from…

People in this episode

Host: Matt Brown

Guest: Sam Trosow

Topics covered

  • music
  • cultural initiatives
  • UNESCO
  • local government
  • community development

Keywords

  • London
  • Music Office
  • UNESCO
  • Sam Trosow
  • cultural diversity
  • City of Music
  • Tourism London

Mentioned in this episode

Organizations: UNESCO, Tourism London Office

Places: London, Canada

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