Emotional Commericals Create A Connection

About this episode

John Ondo analyzes AT&T's emotional advertising campaign and its focus on meaningful relationships.

Send us Fan Mail AT&T’s “When the Connection Matters” Campaign: The Storytelling Lesson for Content Creators Media Consultant and Filmmaker, John Ondo, breaks down AT&T’s new ad campaign after seeing spots during the Masters, focusing on “Swing Coach” and “Doomscroll,” and argues they sell meaningful relationships rather than bandwidth or coverage. He notes that the ads target people who value family and connection, using personal stories that emotionally reward viewers and then tie ...

People in this episode

Host: John Ondo

Topics covered

• advertising
• storytelling
• emotional connection
• family values
• content creation

Keywords

• AT&T
• advertising
• emotional commercials
• storytelling
• content creators

Mentioned in this episode

Organizations: AT&T

Books & works: When the Connection Matters, Swing Coach, Doomscroll

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