Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇳🇿NZ · Marketing#173500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
250 to 1.5K🎙 Weekly cadence·55 episodes·Last published 4w ago - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇳🇿100% - Active Followers
Loyal subscribers who consistently listen
150 to 900
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 10 epsHosts
Recent guests
Recent episodes
Vinexpo Americas Miami - with Julia Locatelli
Apr 21, 2026
18m 00s
MHW Turns 30
Jan 20, 2026
52m 29s
Mezcal is a Woman's World - with Mia Tonelli and Alana Abbitt
Oct 21, 2025
39m 20s
The Bad Idea Factory - with Michelle Ivey
Oct 7, 2025
26m 49s
Building Brand Infrastructure Through Partnerships - with Tim Houston
Sep 23, 2025
31m 44s
Social Links & Contact
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 4/21/26 | Vinexpo Americas Miami - with Julia Locatelli✨ | Vinexpo Americasmarketing strategy+3 | Julia Locatelli | Vinexposium | Miami | Vinexpo AmericasJulia Locatelli+3 | MHWVAM26MHW | 18m 00s | |
| 1/20/26 | MHW Turns 30✨ | celebrationbeverage alcohol industry+3 | Brigid McCabeCassidy Poe | MHW | — | MHW30 years+6 | — | 52m 29s | |
| 10/21/25 | Mezcal is a Woman's World - with Mia Tonelli and Alana Abbitt✨ | mezcalbrand development+3 | Mia TonelliAlana Abbitt | Doce MezcalSanta Almagia+1 | — | mezcalbrand development+6 | — | 39m 20s | |
| 10/7/25 | The Bad Idea Factory - with Michelle Ivey✨ | brandingmarketing challenges+3 | Michelle Ivey | 11C & CompanyMHW | — | brandingmarketing+5 | — | 26m 49s | |
| 9/23/25 | Building Brand Infrastructure Through Partnerships - with Tim Houston✨ | brand infrastructurepartnerships+3 | Tim Houston | Vertical Beverage Group | — | brand challengesbeverage market+3 | — | 31m 44s | |
| 9/9/25 | The Power of Connectivity and “So What?” - with Taylor Foxman✨ | networkingbusiness connections+3 | Taylor Foxman | The Industry CollectiveMHW | — | networkingconnections+3 | — | 43m 15s | |
| 8/26/25 | Demystifying the Three-Tier System: The Distributor's Perspective - with Allan Carter✨ | three-tier systemdistribution+3 | Allan Carter | Revenue BeverageMHW | — | three-tier systemdistribution+3 | — | 43m 17s | |
| 8/12/25 | Making Sense of Google and Other Online Advertising - with Claire Jarrett✨ | Google advertisingonline marketing+3 | Claire Jarrett | Claire Jarrett AgencyRapid Google Ads Success | — | Google Adsonline advertising+3 | — | 32m 47s | |
| 7/29/25 | Leveraging Your Brand's DEI Story With Authenticity - with Deborah Brenner✨ | diversityequity+3 | Deborah Brenner | Women of the Vine & SpiritsDiverse Powered Brands | — | DEIdiversity+3 | — | 49m 17s | |
| 7/15/25 | Go-To-Market Strategies - with Melanie Gbowu✨ | go-to-market strategiesbrand expansion+3 | Melanie Gbowu | The Victoria Gabriel Agency | — | go-to-marketbrand strategies+3 | — | 46m 57s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 5/27/25 | Sampling Strategy and Acquisitions - with Josh Jacobs | Come along with us as we explore sampling as a marketing strategy. Host Jimmy Moreland and MHW’s Brigid McCabe welcome Flaviar SVP of Strategic Partnerships Josh Jacobs to talk about how brands can capitalize on this oft-underutilized customer touchpoint. Josh also talks details about Flaviar’s acquisition of Speakeasy, which he cofounded. See how you can partner with Flaviar: Website More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn | Instagram | 47m 22s | ||||||
| 5/13/25 | Deep Dive on Market Data: RTD Edition - with Jessie Ott | Join us as we once again delve deep into the data weeds. This time we're looking at market data with special attention to RTDs with CrossRoads Solutions Founder and CEO Jessie Ott. Host Jimmy Moreland and MHW's Brigid McCabe talk about strategies that any brand can use to capitalize on these market trends. Dive deeper into the data discussed in this episode with CrossRoads Solutions: Website Check out Jessie's Thirsty Thursdays podcast: Apple Podcasts | Spotify More info about MHW at https://... | 40m 15s | ||||||
| 5/6/25 | Demonstrating Brand Authenticity through Philanthropic Partnerships - with PJ Andersson | National Police Week is May 11-17 in the US. Host Jimmy Moreland and MHW's Brigid McCabe chat with Golden Bay Distillery cofounder and CEO PJ Andersson about his brand's partnership with the National Law Enforcement Officers Memorial Fund. This episode is a masterclass in brand storytelling, and demonstrating brand authenticity through concrete action paired with intentional marketing strategy. Find out more about National Police Week: Website Visit Golden Bay Distillery: Website More info ... | 24m 31s | ||||||
| 4/29/25 | Vinexpo America and Beyond - with Grace Ghazale | Vinexpo America is nearly upon us! This annual event will be in Miami on May 7 & 8. Host Jimmy Moreland and MHW's Cassidy Poe chat with Vinexposium Director of Overseas Events Grace Ghazale about what to expect and how to get the most out of attending the event. If you're listening to this the week it releases, it's not too late to register to attend as a visitor! Use MHW's special code VAMERICA25 for discounted registration. Find out more and register for Vinexpo America: Website Mo... | 20m 18s | ||||||
| 4/1/25 | Breaking into the Category: Mixers & Non-Alcs Part 2 - with Fresh Victor's H Ehrmann | Let's talk mixers! Host Jimmy Moreland and MHW's Cassidy Poe chat with H Ehrmann, Executive Vice President of National Accounts and Chief Mixology Officer at Fresh Victor about the value of partnerships, and how solving the logistical puzzle of refrigerated shipping opened a new world of business. Find out more about Fresh Victor: Website More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn | Instagram | 33m 39s | ||||||
| 3/11/25 | Control State Deep Dive - with Kristen Cafferata and Maridel Altmann | We're getting deep into the weeds with this discussion on control state issues. Brigid McCabe and Cassidy Poe join host Jimmy Moreland for a chat with MHW's Control State Team Manager Kristen Cafferata and Director of Product Compliance Maridel Altmann. We dig deep and get specific on this one - if you want some extra reading material on the subject, see MHW's excellent writeup on control states vs. open states. More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn | Instagram | 28m 24s | ||||||
| 2/25/25 | Breaking into the Category: Mixers & Non-Alcs Part 1 - with Margaheata's Briana Kovacs and Andrew Hirko | In this episode, host Jimmy Moreland and MHW's Cassidy Poe are joined by Margaheata Founders Briana Kovacs and Andrew Hirko to talk about their spicy startup simple syrup brand, and how they've leveraged grass roots marketing and data collection to maximize growth in their home market of Colorado and beyond. More about Margaheata: Website More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn | Instagram | 38m 08s | ||||||
| 2/4/25 | Purity Distillery Case Study - with Tate Troelstrup | Join us for a deep dive into Purity Distillery, and how their strategic, almost scientific approach to marketing and growth has rewarded the brand with sustained success. President and CEO Tate Troelstrup shares valuable insights and advice for brands as well as individuals in the industry with host Jimmy Moreland and MHW's Brigid McCabe. More about Purity Distillery: Website More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn | Instagram | 43m 26s | ||||||
| 1/21/25 | Lessons from the BrandArc Rebrand - with Laura Baddish and Chris Edmunds | There's some exciting news afoot at MHW - the program formerly known as Concept-to-Commercialization has undergone a complete rebrand, and program Head Ian Perez, along with Project Manager Michelle Johnson aka MJ join host Jimmy Moreland to dive into the creative and logistical processes of creating BrandArc. Returning guests Laura Baddish, founder of The Baddish Group, and Chris Edmunds of United Creatives chat about their roles in the rebrand, and how individual alcohol brands can apply t... | 44m 52s | ||||||
| 1/7/25 | Tasting Competitions and Relationship Building for Brands - with Amanda and Toby Blue | The MHW Mark Podcast kicks off 2025 with a bang, welcoming leaders from The Tasting Alliance to share advice and insights for brands curious about entering a tasting competition - and how to capitalize on their awards when they win. The Tasting Alliance's President and Chief Operating Officer Amanda Blue and Chairman and Board Member Toby Blue joins MHW's Brigid McCabe and host Jimmy Moreland to talk about how tasting competitions work, what goes on at awards shows, and how Tasting Alliance ... | 34m 46s | ||||||
| 12/24/24 | Insights on 2024 - with the MHW Sales & Marketing team | For the final MHW Mark Podcast episode of 2024, we’ve assembled our largest group discussion ever. A dream team of MHW’s Sales and Marketing experts come together to share their insights on trends and data from this past year, and what we might expect in the industry as we look ahead into 2025. Host Jimmy Moreland welcomes returning guests Cassidy Poe, Brigid McCabe, Michelle Street Beaudette, and Misha Monticciolo, as well as new friends Joe Nunnink and Brad Buchman. Want to get on the mai... | 32m 46s | ||||||
| 12/10/24 | Breaking into the Las Vegas and Miami Markets - with Eddie Rivkin | For our final regular episode of 2024, we're talking awards. Specifically, the Las Vegas Global Spirit Awards, and the just-announced Miami Global Spirit Awards. Founder Eddie Rivkin joins MHW's Brigid McCabe and host Jimmy Moreland to talk about what awards mean for both new and established brands, and how to capitalize on a good showing at an awards show. More about the Las Vegas Global Spirit Awards: Website More about the Miami Global Spirit Awards: Website - USE PROMO CODE MHW25 More i... | 43m 19s | ||||||
| 11/26/24 | Talent Strategy for Brands - with Rachel Doueck | It's Thanksgiving week here in the US, and this week we're thankful to have Senior Director of Client Strategy at ForceBrands Rachel Doueck stop by the show to talk talent acquisition and retention. Host Jimmy Moreland and special guest cohost Michelle Street Beaudette dive deep into what brands get right and wrong about attracting talent, how that puzzle piece fits in with a brand's overall strategy, and broader industry trends. Bonus low/no-alc chat at the end of the show - who else is get... | 35m 50s | ||||||
| 11/19/24 | M&A in Beverage Alcohol Mini-Series Part 3 - Wine | Join us as we wrap up our three-part journey into the world of M&A - Mergers and Acquisitions. We conclude our tour of categories with wine, and host Jimmy Moreland welcomes double the guest hosts to guide us along: MHW's MaryAnn Pisani and Brigid McCabe join for a great conversation with the founder of the Growth Beverage collective of brands (Sprout Beverage, InvestBev, BevStrat, Algoma Capital) Brian Rosen. More info on InvestBev Pitch Week: Website Visit InvestBev: Website More info a... | 38m 10s | ||||||
| 11/5/24 | B2B and Trade Marketing - with Sid Patel | Beverage Trade Network founder Sid Patel joins the podcast to talk about the importance of B2B, trade marketing, and more for small to mid-sized brands. Host Jimmy Moreland and special guest cohost MaryAnn Pisani chat with Sid about maximizing your ROI from a great competition result, what metrics really matter when you're just getting started, and how to get the most out of attending one of the many events run by Beverage Trade Network. More about Beverage Trade Network: Website More info a... | 31m 39s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.