Marketing Magic That Turns Startups into Billion Dollar Acquisitions with Dan Lowden | Ep. #309

About this episode

Dan Lowden discusses how sales and marketing can work together to drive startup success and growth.

As a sales leader, have you ever felt disconnected from your marketing team? You're not alone. In fact, up to 50% of Chief Sales Officers believe they're going it alone when it comes to driving revenue. But it doesn't have to be this way. In this episode of the Modern Selling Podcast, I sit down with Dan Lowden, CMO of Blackbird AI, to explore how sales and marketing can truly become a unified go-to-market team. With eight successful startup exits under his belt, Dan shares his proven marketing playbook for creating strategic customer relationships and driving exponential growth. Building Trust Through Face-to-Face Connections Dan emphasizes the critical importance of in-person events for building trust, especially in industries like cybersecurity where the stakes are high. He shares creative ways to maximize event impact without breaking the bank, including: Leveraging venture capitalist connections for cost-effective meeting spaces Sponsoring targeted events alongside larger competitors Featuring customer speakers to gain coveted speaking slots The Marketing Playbook for Startup Success Drawing from his extensive experience, Dan outlines key elements of an effective marketing…

People in this episode

Host: Mario Martinez Jr

Guest: Dan Lowden

Topics covered

• sales and marketing alignment
• startup growth
• customer relationships
• in-person events
• marketing strategy

Keywords

• sales leadership
• marketing playbook
• customer engagement
• event marketing
• strategic relationships

Mentioned in this episode

Organizations: Blackbird AI

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