
Personal Branding Amid the Rise of AI with Mike Kim
From The Money Shop by Bobby Hoyt
October 29, 2025 · 59 min · Episode 35
About this episode
Mike Kim joins Bobby Hoyt to discuss personal branding in the context of AI, blogging, and his new book.
Mike Kim is a personal branding expert and Stellar client through The Bottom Line®, and we were stoked to have him join The Money Shop to talk about branding, AI, his background in blogging and marketing, and his new book. Here's a full rundown of what they discuss: Getting started in blogging and how the blogging world has changed, and why Mike’s going back to it Gaining clarity and inspiration through writing Artisinal vs. artificial when it comes to branding and AI Using AI in a meaningful way Evolving in your personal brand Mike’s new book "Own Your Brand, Own Your Career"
People in this episode
Host: Bobby Hoyt
Guest: Mike Kim
Topics covered
- personal branding
- AI
- blogging
- marketing
- writing
- evolution of branding
Keywords
- personal branding
- AI
- blogging
- marketing
- writing
- branding evolution
- Mike Kim
Mentioned in this episode
Books & works: Own Your Brand, Own Your Career
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